University of Wisconsin to License their Clinically Developed, Dose-optimized CT Scan Protocols to GE Healthcare

  University of Wisconsin to License their Clinically Developed,
  Dose-optimized CT Scan Protocols to GE Healthcare

  *GE Healthcare continues its leadership in radiation dose reduction with
    updated status of Blueprint for Lower Dose program
  *GE Healthcare launches low radiation dose image contest

RSNA 2012

Business Wire

CHICAGO -- November 28, 2012

Today at RSNA 2012, GE Healthcare (NYSE: GE) continued to lead the way in
dose-reduction offerings with the announcement of a first-of-its-kind
agreement with the University of Wisconsin School of Medicine and Public
Health with the purpose of providing physicians with more tools to optimize
radiation dose, take clinically-useful images, and potentially reduce the
frequency of repeat Computed Tomography (CT) scans. Clinical professionals at
the School of Medicine and Public Health, a recognized leader in lower-dose CT
imaging, will develop a suite of protocols, which will be regularly updated
and improved, and GE Healthcare will make them available, along with GE
Healthcare reference protocols, to better serve its customers. GE Healthcare
and the University of Wisconsin also plan to make these protocols available to
users of many of GE Healthcare’s current CT systems.

“We are excited to share our protocols with current and future GE Healthcare
CT users,” said Dr. Myron Pozniak, Professor of Radiology and Chief of the
Section of Abdominal CT, UW-Madison. “At the University of Wisconsin School of
Medicine and Public Health, we’ve built a rigorous process for protocol
development and quality control, and these protocols will be the result of
that process.”

The protocols are being designed and optimized for multiple, very specific,
clinical applications. Within each clinical application, the UW team plans to
develop several protocols for patients of different sizes ranging from small
children to large adults. The agreement also calls for the School of Medicine
and Public Health to continue to develop and improve the protocols so that end
users would receive regular updates as improvements are made.

“We see this agreement as providing the option for our customers to have
another comprehensive, robust set of protocols, which are developed by a
recognized clinical leader in lower-dose CT imaging, available when their new
GE Healthcare CT system is delivered,” said Steve Gray, vice president and
general manager of GE Healthcare’s CT and Advantage Workstation businesses.
“To know that these new protocols are being developed by a top-notch CT
imaging program, and that they can expect to receive updates as the University
of Wisconsin continuously improves them, we think is a big advantage and
potential time saver for our customers.”

In addition to clinical and lower dose opportunities of these protocols, there
is a potential real savings to end-users. According to a presentation from the
William W. Backus hospital at the 2011 annual meeting of the RSNA, the cost of
reviewing and modifying 30 protocols for dose optimization is approximately
$165,050 a year. Each site would still be ultimately responsible for any
protocol implemented in their program, but they may be able to leverage the
foundational ground work UW-Madison has laid.

Patient Care Update

Customers around the U.S. continue to show substantial interest in GE
Healthcare’s Blueprint for Lower Dose Benchmark program, which was launched in
June 2012. GE worked with four leading health systems to pilot the program for
CT. A number of health systems have requested the Benchmark and GE has begun
working with these systems to schedule a CT Benchmark at their facilities.

Through its GE Blueprint initiative, GE Healthcare supports healthcare
providers’ goals of a comprehensive, programmatic approach to radiation dose
management. The Blueprint Benchmark can help a healthcare provider understand
the strengths and opportunities within its CT imaging program as compared to
industry guidelines and best and better practices. Based on information
provided by the healthcare provider, GE’s Low Dose Architects provide a report
that can serve as a “blueprint” for the healthcare provider as it works to put
in place the people, processes and technology to define and enhance their
radiation dose management goals.

In addition to the Blueprint, GE Healthcare’s lower-dose vision builds on its
decades-long leadership in equipping radiologists and radiographers with
technologies that can help them reduce patient dose and improve image quality.
These solutions include: ASiR*, a lower dose image reconstruction technology
enabler, installed on more than 1,800 GE CT systems worldwide that has
provided more than 20 million scans to date^†.; Veo*, the world’s first ever
model based iterative reconstruction that enables CT imaging under 1
millisievert with profound clarity^†; CT Dose Check, a feature that helps
users manage exposure pre-scan through notifications and alerts to operators;
free radiation safety iPad apps and lower-dose webinars offering education and
CE credits to healthcare professionals globally; DoseWatch*, a multi-modality
dose tracking and reporting tool; and Innova* interventional imaging systems
designed to maximize dose efficiency, reduce quantity and simplify dose

Further, the potential ability to reduce iodine concentration with lower
radiation dose CT technologies and new contrast agents are some of the many
possibilities being studied by GE Healthcare. With expanding applications for
contrast-enhanced CT in vulnerable patients, contrast agent dose is also an
important clinical topic.

Low Dose Image Contest

CT imaging is a critical tool in helping physicians diagnose disease and CT
imaging has positively impacted millions of adults and children. Traditionally
in CT, doctors have had to balance the need for diagnostic image quality and
low radiation dose levels. If high levels of image quality were clinically
needed, it often meant greater patient exposure to radiation, whereas simply
lowering radiation dose for exams, may have sacrificed image clarity,
potentially impacting diagnostic quality.

However, with GE Healthcare’s Veo technology, doctors have achieved profoundly
clear chest CT images in some cases with less than one millisievert of dose.
In that spirit, GE Healthcare has launched a “one millisievert low dose
challenge” to showcase the high-level diagnostic quality images taken at
previously unthinkable low dose levels. The winners will be announced early in

* Trademark of General Electric Company.

GE Healthcare at RSNA 2012

Each year in Chicago, the conference of the Radiological Association of North
America (RSNA) provides a forum for showcasing the latest innovations in
medical imaging. If you are attending the conference, please visit GE
Healthcare at booth number 5433 in McCormick Place south hall. Throughout the
week of the event, GE Healthcare will distribute news and information using
these digital platforms:

  *Digital press kit:
  *Twitter:@GEHealthcare and hashtag #GEWorks

About GE Healthcare

GE Healthcare provides transformational medical technologies and services that
are shaping a new age of patient care. Our broad expertise in medical imaging
and information technologies, medical diagnostics, patient monitoring systems,
drug discovery, biopharmaceutical manufacturing technologies, performance
improvement and performance solutions services help our customers to deliver
better care to more people around the world at a lower cost. In addition, we
partner with healthcare leaders, striving to leverage the global policy change
necessary to implement a successful shift to sustainable healthcare systems.

Our “healthymagination” vision for the future invites the world to join us on
our journey as we continuously develop innovations focused on increasing
access and improving quality and affordability around the world. Headquartered
in the United Kingdom, GE Healthcare is a unit of General Electric Company
(NYSE: GE). Worldwide, GE Healthcare employees are committed to serving
healthcare professionals and their patients in more than 100 countries. For
more information about GE Healthcare, visit our website at For our latest news, please visit


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