Research Study: The Hispanic Influence On American Culture

          Research Study: The Hispanic Influence On American Culture

A quantitative look into Hispanic influence on a changing American

PR Newswire

LOS ANGELES, Nov. 28, 2012

LOS ANGELES, Nov. 28, 2012 /PRNewswire/ --As Hispanic culture permeates
mainstream America, a new research study by Conill reveals where the effect is
most concentrated and which groups are most receptive to its influence.

"The Hispanic Influence on American Culture" details how people across all
demographics see the country changing as a result of the infusion of Latino
culture. The influence is fueled by the sheer size of the Hispanic population
-- now roughly one in six Americans, and the recognition, acceptance and
consequent organic adoption of aspects of the Hispanic culture by

"We set out to better understand how Hispanic identity might evolve over
time," said Conill Chief Strategy Officer Verena Sisa. "For example, do
Hispanics see themselves as agents of change? What are their views on
balancing their distinctive heritage with the pull of the mainstream? We also
wanted to know where their perceptions diverged from non-Hispanics."

The study revealed surprising and not-so-surprising truths:

  oFood, music and sports were confirmed as the greatest areas of influence
    by Hispanics and non-Hispanics alike.
  oDiscrepancies arise when it comes to beauty and style.
  oHispanics and non-Hispanics agree that the diversity of Hispanic culture
    in the U.S. is not well understood.
  oDespite the fact that Hispanics over index in the use of technology, the
    two areas where Hispanic influence is perceived to be the weakest by
    non-Hispanics are technology and the internet.
  oOnly 1 in 10 of all respondents believes that Hispanics are "Extremely
    Safe" living in the Unites States.

"The Hispanic Influence on American Culture" contains an abundance of insights
into an increasingly complex consumer marketplace. It is freely available for
download at

About Conill
Conill is among the most highly awarded Latino agencies in the U.S. and is a
four-time recipient of the prestigious American Association of Advertising
Agencies' O'Toole Multicultural Award. It was named Multicultural Agency of
the Year by leading industry trade publication Advertising Age in 2010 and
2007. The agency's roster of clients includes Kraft, Procter & Gamble, Sony
PlayStation, T-Mobile and Toyota Motor Sales.

Web: | Twitter:@Conill

Conill is part of Publicis Groupe [Euronext Paris FR0000130577, part of the
CAC 40 index], the third largest communications group in the world, offering
the full range of services and skills: digital and traditional advertising,
public affairs and events, media buying and specialized communication. Present
in 104 countries, the Groupe employs 54,000 professionals.

Web:| Twitter:@PublicisGroupe | Facebook:


Contact: Chris Traina,, +1-201-282-5717
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