Nokia and deadmau5 Light up London with 'This Is Lumia'

New Nokia Lumiasmartphonerange launches with a brand new light and music 
LONDON, Nov. 28, 2012 /CNW/ - Nokialast nightjoined forces 
withdeadmau5to launchtwonew Nokia Lumia handsetswith a spectacular 
light and music experience:This Is Lumia. 
(Photo: ) 
Exactly a year after Nokia created the biggest light show the capital had ever 
seen - a 4D projection that covered Millbank Tower - the mobile giant 
transformed an entire London square last night into an immersive audio-visual 
show starring deadmau5. 
Nokiarigged every inch of Flat Iron Square in Southwark, using specially 
developed software, to come alive in sequence to a deadmau5 set. People 
arriving in the square saw just a normal London street, and as the music 
started the technology allowed in to be 'played' like a musical instrument. 
Adam Johnson, Head of Consumer Marketing (UK & Ireland) at Nokia said: "We 
wanted to do somethingas innovative as our productsto celebrate the launch 
of the new Nokia Lumia range. The show took its inspiration from the vibrant 
colours of the range. The Nokia Lumia 920 has extraordinary low 
lightcapabilitiesandwe wantedto create an event that would showcase 
thisfantastic feature and still show that our products stand out from the 
current sea offaceless black handsets". 
deadmau5 said: "Playing Millbank Tower was an incredible experience, 
soit'sgreat to be back in London to team up with Nokia again. The new show 
was a totally different concept from last year, but equally inspiring and 
technically challenging." 
The Nokia Lumia 920 isNokia'sflagship Windows Phone 8 
smartphonewhichincludesthe latest advances in Nokia'sPureView imaging 
innovation. Using advanced floating lens technology, the camera in the Nokia 
Lumia 920 is able to take in five times more light thanothersmartphones 
without using flash, making it possible to capture clear, bright pictures and 
video indoors and at night as it is able to compensate for hand movement while 
the photo is being taken. 
Conor Pierce, VP for Nokia said: "We see the Lumia 920 as one of the most 
exciting phones we have launched at Nokia, it includes some truly 
groundbreaking innovations: Wireless charging, a screen that automatically 
adjusts its colour and brightness, depending on sunlight, a touchscreen that 
even works when you're wearing gloves and best of all it's a beautiful device; 
like the 'This is Lumia' event the 920 looks just awesome." 
For footage from the event, head 
Notes for Editors 
Nokia is a global leader in mobile communications whose products have become 
an integral part of the lives of people around the world. Every day, more than 
1.3 billion people use their Nokia to capture and share experiences, access 
information, find their way or simply to speak to one another. Nokia's 
technological and design innovations have made its brand one of the most 
recognised in the world. 
For more information, visit 
For Media Enquiries about the Lumia launch: Mission PR, Tel:  
+33(0)207-845-7800, Email: Andrew Murray-Watson, 
Kamran Haider For Media Enquiries about Nokia: 
Next15, Tel: 0845-603-8498, 
SOURCE: Nokia 
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CO: Nokia
-0- Nov/28/2012 23:36 GMT
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