If They Had To, Canadians Would Give Up Coffee, Video Games and TV Before Parting With Their Smartphones, New Survey Finds

If They Had To, Canadians Would Give Up Coffee, Video Games and TV Before 
Parting With Their Smartphones, New Survey Finds 
Seventeen per cent would even give up their pets, if required 
TORONTO, Nov. 28, 2012 /CNW/ - If necessary Canadians would give up coffee or 
video games before saying goodbye to their smartphones, according to the 
results of a national survey released today by WIND Mobile. Thirty-seven 
percent of Canadian mobile phone owners aged 18-34 say they would give up 
video games before walking away from their devices, while 36 percent say they 
would be willing to quit drinking coffee rather than lose their phones. 
Twenty-eight percent would give up television. 
Smartphones are clearly in demand as the holiday season approaches. Nearly 
two-thirds (64%) of adults 18-34 say they would be excited to find a new phone 
waiting for them under the Christmas tree, making mobile devices among the 
year's hottest gifts. 
Coffee, games and TV are not the only things Canadian phone owners 18-34 are 
willing to forego in order to stay connected. Respondents say they would 
sooner cut off watching sports (39%) or give up going to restaurants (27%) 
before having to give up their smartphones. Some would even give up their 
beloved pets in order to keep their phones, with men (20%) being more likely 
than women (13%) to say they would be willing to part ways with Spot or Fluffy. 
"We know Canadians love their smartphones, but no one wants to shackle their 
loved one with an expensive, multi-year contract," said Mirko Rugarli, Chief 
Marketing Officer, WIND Mobile. "With WIND Mobile, they don't need to give up 
the things they love. We offer simple, real unlimited wireless plans with 
no-term contracts on some of the hottest phones available. They are functional 
right out of the box, making it possible to give someone the gift of 
no-strings-attached mobile convenience this holiday season." 
What Canadians would be willing to do without in order to keep their 
smartphones varies by region, according to the survey. 

    --  British Columbians phone owners of all ages rank highest for
        being willing to part with coffee (31%), and are more likely to
        give up video games (46%) than those in other provinces.
    --  Phone owners in Alberta, meanwhile, are the most likely to say
        goodbye to alcohol (36%) than those in B.C. (26%) and other
    --  The survey also reveals a demographic divide - Canadians aged
        35-54 are far less likely to give up something if necessary in
        order to keep their devices, including coffee (20%),
        restaurants (17%) and television (10%).
    --  .

To learn more about WIND Mobile phones and plans, visit www.wind.ca or visit 
one of the 225 branded store locations.

About the Survey
From November 20(th) to 21st, an online survey was conducted among a sample of 
1,501 Canadian adults who are also Angus Reid Forum panel members. The margin 
of error — which measures sampling variability — is +/-2.53%, 19 times out 
of 20. The sample was balanced by age, gender, region and education according 
to the most recent census data. Discrepancies in or between totals are due to 

About WIND Mobile
WIND Mobile is dedicated to improving the Canadian wireless experience by 
offering customers simple and transparent plans, including real unlimited 
voice/data/text with no-term contracts and no hidden fees. Committed to 
becoming the country's fourth national carrier, WIND has more than 500,000 
happy customers in Canada and is a part of Amsterdam-based VIMPELCOM Ltd., a 
global company with over 200 million customers. Learn more about WIND Mobile 

Maeve Hannigan Veritas Communications hannigan@veritascanada.com 416-955-4570

Alexandra Maxwell Public Relations and Social Media Specialist, WIND Mobile 
AMaxwell@WINDMobile.ca 416-557-5709


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CO: WIND Mobile
ST: Ontario

-0- Nov/28/2012 13:58 GMT

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