AMD Announces Global Distribution Agreement With Symmetry

AMD Announces Global Distribution Agreement With Symmetry Electronics
for Embedded Products 
Distribution Agreement Expands AMD's Presence and Underscores AMD's
Commitment to Growth in the Embedded Market 
SUNNYVALE, CA -- (Marketwire) -- 11/28/12 --  AMD (NYSE: AMD) today
announced a new global distribution agreement with Symmetry
Electronics, a distribution leader in the embedded market which
includes digital signage, industrial control, automotive,
manufacturing and machine-to-machine technologies. Symmetry
Electronics will immediately begin to promote, sell and support the
full line of AMD embedded products including the newest family of AMD
Embedded R-Series accelerated processing units (APUs). This new
development underscores AMD's commitment to expanding its presence
and penetration in the embedded market, specifically around the need
for high-performance, low-power graphics solutions.  
"We are very pleased to be teaming up with Symmetry Electronics for
the distribution of our full line of embedded solutions," said Arun
Iyengar, AMD's vice president and general manager, Embedded
Solutions. "Symmetry Electronics fully understands the performance
benefits and unique features of AMD's embedded APUs and graphics
processors. Both companies are committed to providing customers with
products that are high-performance, consume low-power and support
embedded life cycles, all while offering a comprehensive level of
support to enable customers to quickly design and integrate
differentiated products while reducing time-to-market." 
"Our customers have a range of needs requiring a robust and
differentiated product portfolio," said Gil Zaharoni, chief executive
officer of Symmetry Electronics. "AMD has a long history of
developing innovative technology. And the addition of its
industry-leading embedded APUs and GPUs to our lineup strengthens our
position and allows us to better meet the specific needs of our
customers." 
The AMD Embedded G-Series and R-Series accelerated processing unit
have proven to be a game-changing technology. By combining the
analytical and control functions in a CPU with the graphical
computations done by a GPU into a single device, the APU eliminates
bottlenecks created by the serial data bus that connects the two
devices, and instead offers unmatched parallel processing with
high-performance integrated graphics in a single chip. 
More information about the AMD Embedded G-Series and R-Series APUs
can be found on the AMD.com/embedded and SemiconductorStore.com web
sites.  
About AMD
 AMD (NYSE: AMD) is a semiconductor design innovator
leading the next era of vivid digital experiences with its
groundbreaking AMD Accelerated Processing Units (APUs) that power a
wide range of computing devices. AMD's server computing products are
focused on driving industry-leading cloud computing and
virtualization environments. AMD's superior graphics technologies are
found in a variety of solutions ranging from game consoles, PCs to
supercomputers. For more information, visit www.amd.com. 
AMD, the AMD Arrow logo and combinations thereof are trademarks of
Advanced Micro Devices, Inc. Other names are for informational
purposes only and may be trademarks of their respective owners.  
Contact:
Tara Sims
AMD Public Relations
(415) 713-5986
tara.sims@amd.com 
Gary Grossman
Edelman for AMD 
(503) 471-6868
gary.grossman@edelman.com 
 
 
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