Time Inc. Launches Centralized Digital Video Production Unit; Names J.R. McCabe Senior Vice President of Video

  Time Inc. Launches Centralized Digital Video Production Unit; Names J.R.
  McCabe Senior Vice President of Video

      New unit will build digital video business across Time Inc. brands

Business Wire

NEW YORK -- November 28, 2012

Time Inc. today announced the launch of a new, centralized digital video unit,
which will manage digital video production, development and strategy across
Time Inc. brands. The unit will be managed by J.R. McCabe, who has been
appointed to the new role of Senior Vice President, Video effective
immediately. Mr. McCabe reports to Todd Larsen, Executive Vice President and
Group President, News and Sports at Time Inc., who is overseeing the new unit
for the Company.

“This is a growth priority for Time Inc. and we’re investing in people,
capabilities and studio space,” said Mr. Larsen. “Digital video is one of the
fastest growing categories for advertisers and with our scale and breadth of
quality journalism; we think we can make an impact. We also think we can bring
our brands to life for consumers in compelling ways with signature digital
programming.”

He added, “There is a lot of exciting thinking in our brands about digital
video, and we believe by providing a centralized video resource we can really
capitalize on our editorial strength. J.R. is the perfect person to spearhead
this effort; he has experience developing digital video that appeals to
consumers, and he knows how to engage advertisers in new ways through this
growing medium.”

Mr. McCabe joins Time Inc. from Meredith Corporation, where he served as
VP/Chief Video Officer. In his new role at Time Inc., he will be responsible
for growing the volume of digital video products across the company,
developing quality video that helps extend the brands of Time Inc. titles and
identifying new channels of distribution. The existing video teams will be
consolidated under Mr. McCabe and will work closely with editorial teams at
the brands and the sales force as they build the business.

In over six years at Meredith, Mr. McCabe helped build and launch Meredith
Video Studios (MVS). He oversaw all business development, branded
entertainment development and sales, broadband video sales, syndication and ad
sales for MVS. During his tenure he and his team created and distributed
original video content for Meredith's major brands across digital platforms
such as websites, tablet devices, mobile, and broadcast television. One of the
developments under McCabe was the first-of-its-kind national VOD network,
Parents TV.Prior to Meredith, Mr. McCabe led the Eastern regional syndication
sales team for CBS Paramount Television in New York.Earlier, he spent seven
years at Universal Studios Television Distribution in several roles, including
building the branded entertainment initiative for the division prior to the
NBCUniversal merger.

“Time Inc. has tremendous opportunity to capitalize on the growing demand for
digital video. Not only do its iconic brands create award-winning content, but
Time Inc. can deliver that content wherever and whenever the consumer wants,”
said Mr. McCabe. “I’m excited to harness the brand equity across the Time Inc.
portfolio and extend it in ways that will encourage consumers to stay, share,
recommend, and return.”

About Time Inc.

Time Inc., a division of Time Warner, is one of the largest branded media
companies in the world. The company’s magazines reach more than 110 million
Americans each month, and its websites attract nearly 50 million unique
visitors each month. With influential brands such as TIME, PEOPLE, SPORTS
ILLUSTRATED, InStyle, and REAL SIMPLE, Time Inc. is home to celebrated events
and franchises including the FORTUNE 500, TIME 100, PEOPLE’s Most Beautiful
and SPORTS ILLUSTRATED’S Sportsman of the Year.

Contact:

Time Inc.
Summer Wilkie, 212-522-1263
Summer_Wilkie@TimeInc.com
 
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