Western Union Gift Exchange Tour to Benefit Local Goodwill Organizations
86% of consumers would trade a gift to make a dream come true
ENGLEWOOD, Colo. -- November 28, 2012
As part of its 2012 “Gift of Possibilities” campaign, the Western Union
Company (NYSE: WU), a global leader in financial services, will host a
five-city consumer Gift Exchange Tour benefiting local Goodwill organizations.
The Gift Exchange Tour will take place at Western Union Holiday Gift Spot
locations across select Simon properties and Western Union’s flagship store on
Saturday, Dec. 1; Saturday, Dec. 15; and Saturday, Dec. 22, from 11 a.m. to
1:30 p.m. local time in the following cities:
*New York City: Western Union Flagship Store, 1440 Broadway, New York, NY
*Chicago: Orland Square Mall, Orland Park, Ill.
*Dallas: Irving Mall, Irving, Texas
*Los Angeles: Del Amo Fashion Center, Torrance, Calif.
*Miami: Miami International Mall, Doral, Fla.
“Each year, thousands of consumers receive holiday gifts that go unused,” said
Victoria Lopez-Negrete, senior vice president and general manager, North
America at Western Union. “The Western Union Gift Exchange Tour is a natural
extension of our community-focused brand and global Gift of Possibilities
campaign to help create new holiday possibilities for others.”
Items received during the Gift Exchange Tour will be donated to local Goodwill
organizations in select markets. Consumers who trade in a new or unused gift
will receive a promotional code for a 50 percent discount^* on a Western Union
Money Transfer^® transaction, which is redeemable at Western Union Agent
locations in the United States. A limited number of consumers at each Gift
Exchange event will receive a $20 Western Union prepaid gift card in return
for their trade-in item.
According to the third-annual Western Union Holiday Gifting Index, 86 percent
of consumers in the U.S. would gladly trade a gift to make someone else’s
holiday dream come true. When asked how charitable giving makes them feel
during the holiday season, 58 percent of consumers say it makes them feel like
they are making a difference, 45 percent feel better about themselves, and 22
percent say it makes them feel like part of their community.
For more information on the Gift of Possibilities Gift Exchange, please visit
www.giftofpossibilities.com/malls or www.westernunion.com/possibilities.
*Western Union also makes money from currency exchange
Notes to Editors: The Western Union Holiday Gifting Index 2012 Survey was
conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000
nationally representative adults, ages 18 and older in the U.S. between Oct.
10 and Oct. 24, 2012 using an email invitation and an online survey. Quotas
were set to ensure reliable and accurate representation of adults ages 18 and
older in the U.S.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global payment services.
Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business
Solutions branded payment services, Western Union provides consumers and
businesses with fast, reliable and convenient ways to send and receive money
around the world, to send payments and to purchase money orders. As of
September 30, 2012, the Western Union, Vigo and Orlandi Valuta branded
services were offered through a combined network of approximately 510,000
agent locations in 200 countries and territories. In 2011, The Western Union
Company completed 226 million consumer-to-consumer transactions worldwide,
moving $81 billion of principal between consumers, and 425 million business
payments. For more information, visit www.westernunion.com.
Andrew Silver, +1-720-332-4119
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