Britain's Favourite Meerkat Sponsors Coronation Street on ITV

        Britain's Favourite Meerkat Sponsors Coronation Street on ITV

  PR Newswire

  LONDON, November 28, 2012

LONDON, November 28, 2012 /PRNewswire/ --

                - Meerkats land on Weatherfield cobblestones -

Britain's favourite meerkat, Aleksandr Orlov, founder of compare the meerkat
.com, and his meerkat friends today took a sneaky peak around the set of
Coronation Street, before the start of his sponsorship of ITV's iconic soap.

From Monday 26 ^th November, viewers will be able to see the entrepreneur and
his fellow meerkats exploring Weatherfield during the ad breaks of the soap.

The Meerkat business entrepreneur decided to sponsor Britain's most popular
soap as part of his on-going bid to help people understand the difference
between compare the market .com and compare the meerka t.com and stop them
from clogging up his website by looking for good deals on insurance .

"I was flick through satellites channels and what did I stumble on? Popular UK
programming Coronations Street. Before I knew it, I was glue to telebox. Then
it hit me why not sponsor most popular soap in UK to help teach peoples the
difference?"

The sponsorship follows the launch last year of the Meerkat Toy Collection,
which rewards those who know the difference between meerkat and market with a
free meerkat toy. Over a million toys have been claimed and the cuddly
meerkats have now become collector's items.

To celebrate the sponsorship and to pay homage to the Manchester-based soap,
the Meerkovo villagers have even created their own special polka version of
the legendry Coronation Street theme tune. To date the video has had over
2.2million views. To view the video visit

http://meerkat.comparethemarket.com/coronation-street 

About The Meerkat Tales collection

Narrated by Aleksandr in his own unique style, the Meerkat Tales tell the
stories of Aleksandr's own dreams as well as those of five of his meerkat
friends: his faithful head of IT Sergei who dreams of a space adventure to the
moon; Bogdan the mischievous meerpup who takes part in the Meerkovian Grand
Prix; Maiya the school mistress who dreams of debuting in the 'Romeero and
Juliet' ballet; Yakov the toymaker who must help save Christmas when 'Santa
Claws' falls ill; and leather-clad rocker Vassily who finally achieves rock
stardom.

About Aleksandr Orlov

Aleksandr Orlov has amassed over 800,000 Facebook fans and around 50,000
followers on Twitter since he first appeared on TV in January 2009, urging
those looking for car insurance at http://www.comparethemarket.com not to
come to http://www.comparethemeerkat.com by mistake. 

His iSimples iphone application attracted over 700,000 subscribers, reaching
No.1 on the iTunes free app download chart. His catchphrase 'Simples' has
even entered the Oxford English Dictionary. Aleksandr's biography "A Simples
Life" sold 500,000 copies, topping the Christmas bestseller list in 2010.
More recently he has given over a million people an official Meerkat soft toy
as a reward for knowing the difference between http://www.comparethemarket.com
and http://www.comparethemeerkat.com

Contact: Aarti Bulsara, Good Relations, Tel: +44(0)20-7861-3104, Email:
abulsara@goodrelations.co.uk
 
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