Audi Eclipses Annual U.S. Sales Record With More Than One Month
Remaining in 2012
2012 Car and SUV Sales Surpass the Mark Set in 2011, to Establish the
Third Consecutive Year of Record Results
HERNDON, VA -- (Marketwire) -- 11/28/12 -- Audi today reported it
has achieved a new annual sales record in the U.S. market with
120,420 new vehicles moved into customers' hands at the start of this
week. The brand set its previous full-year record of 117,561 vehicle
sales last year.
"Setting a record with five weeks to go in the year demonstrates how
effectively our strategy is working in this market," said Scott
Keogh, President, Audi of America. "Our steady sales performance in
recent years began with significant investments in new models and
technologies. But it is also the result of significant investments by
dealers nationwide to enhance the Audi experience in their
This marks the third straight year of record annual sales in the U.S.
market for Audi.
Last month, Audi established its 22nd consecutive month of record
sales with the brand continuing to show strength at the top of the
luxury market. Sales of the Audi A8, A7, A6 and Q7 now constitute
nearly 32% of Audi sales in the U.S. compared to 19% just three years
ago. Audi is also seeing strong demand for the newly introduced S6,
S7 and S8 models at the high-end of the luxury performance sector.
Official November sales numbers will be released the first week of
December, after Audi introduces the new Audi A6 TDI, A7 TDI, A8 TDI
and Q5 TDI at the Los Angeles Auto Show.
Audi of America, Inc. and its U.S. dealers offer a full
line of German-engineered luxury vehicles. AUDI AG is among the most
successful luxury automotive brands globally. Audi was a
top-performing luxury brand in Europe during 2011, and broke all-time
company sales records in the U.S. AUDI AG is planning to invest a
total of EUR 13 billion over the period 2012 through 2016 on new
products and technologies. Visit www.audiusa.com or
www.audiusanews.com for more information regarding Audi vehicle and
Audi of America Communications
Tel.: +1 703 364 7440
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