Everything.me Announces a $25 Million Strategic Investment From Telefónica, SingTel Innov8, Mozilla and Existing Investors

  Everything.me Announces a $25 Million Strategic Investment From Telefónica,
  SingTel Innov8, Mozilla and Existing Investors

   Investment to drive development of the innovative Everything.me service

Business Wire

MOUNTAIN VIEW, Calif. -- November 28, 2012

Everything.me (formerly DoAT), developer of an innovative HTML5-based dynamic
mobile app platform, today announced it has secured $25 million in series C
funding in a round led by the Silicon Valley-based venture team of Telefónica
Digital. The latest round also includes investments from SingTel Innov8,
Mozilla and previous investors including Draper Fisher Jurvetson (DFJ), DFJTF,
BRM Group and Horizons Ventures. The Israeli-based company will use the
funding to expand its team and drive Everything.me’s ongoing development.

Everything.me is powering a new paradigm for smartphones – changing them from
“smart” to “dynamic.” Rather than the static experience of today’s smartphone,
a dynamic phone adapts its offering of apps on the fly, matching the content
and services a user needs with the most relevant apps available – whether
locally or from the cloud. This shift bridges the gap between the web and
applications on mobile. Apps appear on the screen according to user intent and
are all instantly available and ready to use whether the user downloaded them
or not. This dynamic platform enhances mobile OS and app store experiences by
providing easy access to thousands of apps, games and services available on

“Everything.me was started to harness the power of HTML5 and the openness of
the web to disrupt the mobile industry,” said Rami Kasterstein, CEO and
Co-Founder, Everything.me. “We see this investment as evidence of the
capabilities of fully-mobile web apps, which Everything.me provides to users
at their fingertips, on demand. We are excited to be working with our new
partners Telefónica, SingTel and Mozilla, who are driving innovation for

“Everything.me represents a significant breakthrough in bringing the power of
the web to mobile,” said Carlos Domingo, Director of Product Development &
Innovation, Telefónica Digital. “We are committed to driving greater openness
in mobile ecosystems which will in turn spur innovation. This is why we are
such strong supporters of Firefox OS. The integration of Everything.me into
Firefox OS will add a rich and compelling content experience for customers.”

“Everything.me is aligned closely with Mozilla’s mission and goals,” said Jay
Sullivan, VP, Products, Mozilla. “Like us, they are committed to using the
power of the web to bring the mobile app experience to consumers, regardless
of the platform, OS or browser used. We are excited to be working closely
together to further the abilities of the HTML5, and to create an outstanding
content experience on the Firefox OS.”

“We are excited to be a part of the team at Everything.me,” said Jeff Karras,
Managing Director, SingTel Innov8. “Everything.me offers a fundamental change
to the mobile experience providing access to a broad universe of mobile
applications and unlocking the power of HTML5.”

“Everything.me will change the way mobile users access and interact with
mobile apps,” said Tim Draper, Founder and Managing Director, Draper Fisher
Jurvetson and Board Member, Everything.me. “Everything.me emerges in the
intersection of apps, HTML5 and cloud, to connect people with the information
and the functionality they want in a more agile manner. For developers, it
provides an open web and multiplatform (HTML5) playground to innovate beyond
the limitations of the existing app stores. For users, it brings the right
services to them at the right place at the right time. We look forward to the
opportunity this latest round of funding provides Everything.me in the

About Everything.me

Everything.me is disrupting the mobile industry with its dynamic phone
platform. Enabled by Everything.me, a dynamic phone adapts to users’ needs by
changing the apps on screen to match the content and services the user needs
at any point in time. Any app offered by Everything.me can then be used
directly from the cloud (using HTML5) without download and installation.
Everything.me is available on HTML5, as an iPhone app and will be launched on
Android. Founded in 2010 (as DoAT) and based in Israel, the company is backed
by world-leading strategic and financial investors including Telefónica
Digital, SingTel Innov8, Mozilla, Draper Fisher Jurvetson (DFJ), BRM Group,
Horizon Ventures and DFJTF. For more information on the company, visit
http://everything.me or follow them on Twitter (@EverythingMe)

About Telefónica Digital

Telefónica Digital is a global business division of Telefónica. Its mission is
to seize the opportunities within the digital world and deliver new growth for
Telefónica through research & development, venture capital, global
partnerships and digital services such as cloud computing, mobile advertising,
M2M and eHealth. It is also driving innovation in over the top communications
under a new umbrella brand called TU and in Big Data through Telefónica
Dynamic Insights. Telefónica Digital will deliver these new products and
services to Telefónica's 314 million customers as well as entering new
markets. It is headquartered in London with regional centres in Silicon
Valley, Sao Paulo, Spain and Tel Aviv. Jajah, TokBox, Terra, Media Networks
Latin America, 48 and giffgaff are all managed under the Telefónica Digital

To sign up for news alerts and read commentary on Telefónica Digital, visit
www.telefonica.com/digitalhub and track them on Twitter @tefdigital. Contact:

About DFJ

DFJ is a venture capital firm that partners with extraordinary entrepreneurs
who set out to change the world. Since 1985, DFJ and the DFJ Global Network
have had $7B committed to their funds and have managed more than 400 portfolio
investments, including AdMob, Baidu, Box, Skype, Hotmail, SpaceX, Tesla
Motors, SolarCity, Twitter, Tumblr and Yammer. DFJ works with companies at
seed, early and growth stages, with the goal of creating iconic and lasting
businesses. DFJ pioneers investing in emerging markets including consumer and
enterprise information technology, digital media, and disruptive technologies.
The DFJ Global Network is a federation of 16 independent venture funds
operating on four continents that cooperate on investment diligence and
co-investing. Learn more at dfj.com and on Twitter @DFJvc.

Contact: press@dfj.com and Tel: +1 650 233 9000

About SingTel Innov8

SingTel Innov8 (Innov8), a wholly-owned subsidiary of the SingTel Group, is a
corporate venture capital fund, with its own set of decision making, approval
and funding processes. It has an initial fund size of S$200 million. Innov8
focuses its investments on technologies and solutions that lead to quantum
changes in network capabilities, next generation devices, digital content
services and enablers to enhance customer experience. It works closely with
the ecosystem of leading innovators, developers, government agencies, R&D and
capital providers to bring cutting-edge technologies and solutions to the
various markets the SingTel Group operates in.

About Mozilla

Mozilla has been a pioneer and advocate for the Web for more than a decade. We
create and promote open standards that enable innovation and advance the Web
as a platform for all. Today, hundreds of millions of people worldwide use
Mozilla Firefox to discover, experience and connect to the Web on computers,
tablets and mobile phones. For more information please visit

Contact – press@mozilla.com


Telefónica Digital
Pam Smith, +1 650-814-4419
Access PR
Lindsay Campbell, +1 917-522-3537
Nick Wilkins, +44 7712 020937
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