New Braun Survey Reveals The Need For Longer-Lasting Gifts For Men

      New Braun Survey Reveals The Need For Longer-Lasting Gifts For Men

Give the Man in Your Life a Reason to Thank You for the Next Seven Years

Most Shavers are Replaced Every Few Years, While Braun Shavers are Engineered
to Last Seven

PR Newswire

CINNCINATI, Nov. 28, 2012

CINNCINATI, Nov. 28, 2012 /PRNewswire/ -- With the holiday season in full
swing, consumers are in search of the perfect gift that will have the men in
their lives thinking of them for years to come. A new survey from Braun, a
leader in German engineering and high quality design since 1950, revealed that
72 percent of respondents will shop for two to five men this holiday season.
Forty-three percent believe their father is the hardest male to shop for
during the holidays, followed by friends (30 percent), brothers (19 percent)
and grandfathers (8 percent).  With 79 percent of males today still using
holiday gifts they received seven years ago, gift-givers are in search of
products for the men on their shopping list that promise durability and
longevity.

The Braun Series 7 electric shaver is a gift men will appreciate now – and far
beyond the holidays – as it has been engineered and lab tested to last seven
years. With most (51 percent) men surveyed shaving five to seven times per
week, and 58 percent having received an electric shaver as a gift in the past,
consumers understand that giving an electric shaver offers the opportunity to
make every day smoother. Unfortunately, most (34 percent) men expect an
electric shaver to last only three to four years.

"For more than half a century, the Braun team has been committed to wowing the
men who use our electric shavers with exceptional design not just the first
time they uses it, but over many years of use," said Matthew Hollenkamp, Braun
Brand Manager. "Braun Series 7 is designed to last seven years, which means
the shaver your girlfriend gave you one year could be the same one your child
is watching you use years from now," Hollenkamp added.

Dedicated teams of engineers and scientists put Braun Series 7 through more
than 50 quality tests to simulate a five minute shave, seven days a week, for
seven years to guarantee that giving a Series 7 this holiday season means
giving a gift that will last the long-haul. Living up to the legendary quality
and reliability associated with Braun, each shaver includes 300 components and
is fully constructed in Germany.   

Braun Series 7 offers the most advanced technology, providing a complete and
comfortable shave. At the touch of a button, Braun's Clean & Renew™ innovation
cleans, charges, lubricates and dries the shaver to maintain optimal cutting
performance, while its features, including the Personalization Modes and
OptiFoil™, help men to achieve Braun's closest shave ever. Braun Series 7 is
available in department/specialty and mass merchandise stores, and eCommerce
and club stores for the suggested retail price ranging from $229 to $289.

Learn more about Braun at Braun.com; Facebook.com/BraunShaversUS;
twitter.com/BraunUS

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921,
manufactures a wide variety of small domestic appliances that marry
innovation, reliability and creative design. These range from electric shavers
and beauty products to household appliances. Braun products enjoy worldwide
distribution. Please visit http://www.braun.com for the latest news and
in-depth information about the Braun brand.

About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women
worldwide and help men look, feel and be their best every day. With more than
100 brands available in nearly 130 countries, P&G's beauty and grooming
products delivered sales of over $26 billion in fiscal year 2008/09, making it
one of the world's largest beauty and grooming companies. P&G Beauty &
Grooming offers trusted brands with leading technology to meet the full
complement of beauty and grooming needs, including Pantene®, Olay®, Head &
Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,
Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol
Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®,
Braun® and a leading Prestige Fragrance division that spans from point of
market entry consumers to high end luxury with global brands such as Hugo
Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for
the latest news and in-depth information about P&G (NYSE: PG) and its brands.

Braun:
Susan Baba 617-463-5756
Baba.so@pg.com

Porter Novelli:
Shani Wright 212-601-8397
Shani.wright@porternovell.com

SOURCE Braun

Website: http://www.braun.com