Lexus Collaborates with The Weinstein Company to Produce Lexus Short Films
Premiering in Early 2013
Toyota City, Japan, Nov 28, 2012 - (JCN Newswire) - Lexus announces the
collaborative production of a series of short films with The Weinstein Company,
the multimedia production and distribution powerhouse that won eight Academy
Awards in 2012. The films are to premier in early 2013.
Lexus is dedicated to surpassing customers' expectations, both with the
luxury cars it builds and the luxury experience for its customers. With its
new products, Lexus has introduced striking new designs and a more engaging
To highlight the new look and feel of the brand, Lexus approached The
Weinstein Company to produce a series of short films that will offer similar
levels of inspiration to viewers.
Lexus selected the short-film format as it represents a key expression of the
future in cinematography. Each film will be developed by an individual
director chosen from among the best up-and-coming talents in the industry.
Each director will represent a different part of the world, as well as a
different genre of filmmaking. Through these films, Lexus will demonstrate the
powerful ability to be moved by innovative, dynamic story-telling that
challenges the imagination and reinforces the idea that life is an amazing
The details of the Lexus Short Films premier are to be announced at a later
stage. In the meantime, the films' progress and production can be
followed through www.lexusshortfilms.com beginning Wednesday, November 28.
The Lexus vision is to pursue more modern and progressive values for luxury
than those of conventional luxury automakers. Lexus has been striving to
create a more rewarding experience with the car as well as through such
technological advancements as "Lexus Hybrid DriveTM" in its efforts
to solve numerous issues that have surfaced in the modern world.
Lexus believes in the future - and in creating products and delivering
services that will make a better life and future for all of us.
About The Weinstein Company
The Weinstein Company (TWC) is a multimedia production and distribution
company launched in October 2005 by Bob and Harvey Weinstein, the brothers who
founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre
label founded in 1993 by Bob Weinstein. Together TWC and Dimension Films have
released a broad range of mainstream, genre and specialty films that have been
commercial and critical successes.
Toyota Motor Cororation
Public Affairs Division
Americas, Europe and Africa Group
Asia, Oceania and Middle East Group
Copyright 2012 JCN Newswire. All rights reserved. www.japancorp.net
Provider ID: 00025893
Press spacebar to pause and continue. Press esc to stop.