New Survey Shows 93% of Americans Link Digestive Health to Overall Well-Being

  New Survey Shows 93% of Americans Link Digestive Health to Overall
  Well-Being

Dannon Partners with Nationally Recognized Registered Dietitian Keri Glassman
to Educate Americans about Maintaining Digestive Health, Especially During the
                                   Holidays

Business Wire

WHITE PLAINS, N.Y. -- November 28, 2012

A new survey commissioned by The Dannon Company found that the majority of
Americans understand the importance of digestive health and its link to
overall well-being. While 93 percent of Americans agree that digestive health
is closely linked to overall health and wellbeing, some may not always know
the simple steps to help keep their digestive system on track.^i

The annual benchmarking survey also showed that more than half (68%) of
respondents believe that certain probiotics – live microorganisms which when
consumed in adequate amounts confer a benefit on the host – help regulate the
digestive system, yet one-third of Americans agree that they don’t get enough
probiotics in their average daily diets, along with other important nutrients
like calcium and vitamin D.^i

“It is encouraging to see that Americans understand the importance of
digestive wellbeing, however, many still don’t know how to maintain a healthy
digestive system especially during the holidays when we tend to indulge,” said
Dr. Miguel Freitas, Director of Health Affairs at Dannon “This is why we’ve
teamed up with nationally recognized registered dietitian Keri Glassman to
help bridge the gap in knowledge on how Americans can help support their
digestive system and overall wellbeing.”

Keri Glassman, founder and president of Nutritious Life and author of the
forthcoming book The New You and Improved Diet: 8 Rules to Lose Weight and
Change Your Life Forever (Rodale, December 24, 2012), has been a vocal
advocate for digestive wellbeing. “I am thrilled to be partnering with Dannon
this year to educate Americans about the simple steps they can take to
maintain a well-balanced digestive system,” said Glassman. “The holiday season
can be a stressful time of year for many people; luckily there are easy steps
one can take to improve their digestive health, including foods like certain
probiotic yogurts.”

Yogurt can be a particularly good source of probiotics as the milk components
in yogurt may help buffer the stomach acids and may help increase the chance
that the probiotics will survive passage through the digestive system. It also
can deliver important nutrients and minerals, like protein, calcium and
vitamin D.

Glassman recommends some simple steps one can make this holiday season to
improve their digestive wellbeing, include:

  *Have a “Happy Hour” snack! Before heading out to a holiday party, enjoy a
    nutrient-dense snack about a half hour before you go. Snacks like low-fat
    or non-fat yogurt can offer probiotics, protein, and Vitamin D plus, it’s
    convenient and easy to eat on the run.
  *Incorporate healthy bacteria into your diet. Seek out products with
    specific benefits, such as certain yogurts containing probiotics, which
    can help to regulate the digestive system. Factors such as stress, lack of
    sleep, antibiotics, illness, aging, and poor diet choices can often lead
    to an imbalance of your digestive tract bacteria.
  *Work from the inside. The digestive system is where vitamins, nutrients
    and minerals are absorbed, so it’s important to take good care of it. Eat
    a variety of produce, stay hydrated and add probiotics (found in foods
    like certain yogurts) to your diet for your digestive health and overall
    wellbeing.
  *Hydration, hydration, hydration: After overindulging, it is absolutely
    crucial to keep your body full of fluids. Water is one of those essential
    elements for a healthy digestive system. Adequate hydration gives your
    digestive system the proper moisture it needs to properly function.
  *Stay Active: Exercise can help create a healthy digestive environment by
    allowing food to move through the large intestine much quicker, which also
    decreases the amount of water lost in the stool. Intestinal muscles that
    contract during exercise also contribute to more efficient movement of
    stools.

To learn more about the benefits of probiotics and yogurt, consult with your
healthcare provider or nutritionist.

About The Dannon Company, Inc.

Headquartered in White Plains, New York, The Dannon Company, Inc. has plants
in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which make
more than 200 different flavors, styles and sizes of cultured refrigerated and
frozen dairy products to serve its retail and foodservice customers. Dannon
brings health through food to as many people as possible via its diverse
offering of delicious and wholesome fresh and frozen yogurts.

Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of
yogurt worldwide, sold under the names Dannon and Danone. Dannon’s commitment
to health is also illustrated through the support of the Dannon Institute, a
non-profit foundation dedicated to promoting research, education, and
communication about the links between nutrition, diet and health.

Danone is one of the fastest-growing food companies in the world. Its mission
is to bring health through food to as many people as possible. The company,
whose products are sold on five continents, has more than 180 production
plants and around 100,000 employees. In 2011, Danone generated sales of €19
billion, of which more than half were in emerging markets. The company holds
top positions in healthy food through four businesses: Fresh Dairy Products,
Baby Nutrition, Bottled Water, and Medical Nutrition. Listed on Euronext
Paris, Danone is a component stock of leading social responsibility indexes
including the Dow Jones Sustainability Indexes, ASPI Eurozone and the Ethibel
Sustainability Index.

^i Edelman Berland Dannon Consumer Omnibus Survey, October 2012. Survey
conducted by Edelman among a nationally representative sample of 1,000
Americans ages 18 and older. Interviews were conducted from October 3, 2012
through October 13, 2012 using the field services of Opinionology.

Contact:

Media:
Edelman, on behalf of The Dannon Company
Blair Benjamin
Tel.: (212) 704-8268
Blair.Benjamin@edelman.com
 
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