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New Ford Fiesta Debuts, Shattering Small-Car Mold: Best Projected MPG, Connectivity, Performance, Personality



    New Ford Fiesta Debuts, Shattering Small-Car Mold: Best Projected MPG,
                    Connectivity, Performance, Personality

PR Newswire

LOS ANGELES, Nov. 28, 2012

LOS ANGELES, Nov. 28, 2012 /PRNewswire/ --

  o New Ford Fiesta bursts onto the scene with an impressive lineup of
    powertrain options anchored by the award-winning 1.0-liter EcoBoost^®
    engine that delivers a thrill-packed ride with unrivaled 40 mpg-plus 
  o Fiesta is loaded with a dazzling array of features and technologies that
    proves small is smart
  o Personalization features and hot new color combinations make the 2014 Ford
    Fiesta – on sale next year – a car that not only revels in the spotlight,
    but demands it
  o Fiesta ST smokes the competition with the best performance in its class

Ford's new Fiesta, which breaks cover today at the Los Angeles Auto Show, will
redefine the small car with a projected best 40 mpg-plus fuel economy rating
with the available 1.0-liter EcoBoost^® engine, an exciting new look, and
special features and technology that make it the most fun-to-drive car of its
size.

"Customers want cars that are expressive and fun while offering class-leading
fuel economy," says Mark Fields, Ford president of The Americas. "Fiesta
delivers all the excitement drivers are looking for in a car we believe will
raise the bar even higher for small cars in North America.

"Our goal with this Fiesta was to take a car that was already a leader in fuel
efficiency, performance, connectivity and personality, and make it even
better," Fields adds.

Fuel efficiency and fun
The most dramatic and distinctive Fiesta to date will deliver the best miles
per gallon among its rivals, led by Ford's patented new 1.0-liter EcoBoost
engine. This landmark engine, already selected for both the Popular Mechanics
2012 Breakthrough Award and Engine Technology International's International
Engine of the Year Award in Europe, is expected to deliver more than 40 mpg.

With that, Fiesta is projected to be the most fuel-efficient non-hybrid
subcompact in America, and stands as a shining example of Ford's commitment to
provide consumers with the most fuel-efficient cars, SUVs and trucks.

While the diminutive size of the 1.0-liter EcoBoost saves cash at the pump, it
doesn't hold anything back on the road. At 123 horsepower for each liter of
engine displacement (the engine's size), the 1.0-liter EcoBoost delivers more
power for its size than a Lamborghini Aventador (at 108 horsepower per
liter).  

EcoBoost is fundamental to Ford's strategy to provide technologically
advanced, high-output, smaller-displacement powertrains that deliver
uncompromised performance and fuel economy. EcoBoost engines deliver fuel
economy gains of up to 20 percent and reduction of CO[2 ]emissions of up to 15
percent, compared with larger, less-efficient engines. Ford's leadership with
EcoBoost has resulted in more than 125 patents on the technology. Currently,
more than 500,000 vehicles have this engine and by 2013 more than 1.3 million
will have EcoBoost.

Small is smart
In addition to its new EcoBoost engine, Fiesta boasts a best-in-class suite of
technologies and features that give drivers the perfect blend of a connected
world and an untethered driving experience.

A new MyFord Touch^®  system with 6.5-inch touch screen that features enhanced
voice control is now available, providing drivers more options than ever for
navigation, communication and entertainment functions. Fiesta still features
SYNC^® AppLink^™ capabilities pioneered on the first Fiesta, which allows
drivers to access and control Ford-approved smartphone apps with voice
commands and vehicle controls while on the go, helping drivers keep their
hands on the wheel and eyes on the road. Turn-by-turn navigation remains part
of SYNC Services.

Ford's MyKey^® is a new feature on Fiesta, which enables parents in particular
to encourage safer driving and limit their teenagers' exposure to risk at the
wheel. The system allows owners to configure maximum speed and audio volume
limits. It also mutes audio until seat belts are fastened and ensures driver
aids, safety systems and more vigorous alerts cannot be deactivated when used.

"This car was built for the digital generation," says John Schneider, Ford
chief engineer, Upperbody Electronics. "With Bluetooth^® connectivity and MP3
capabilities, tech-savvy people who use social media to be constantly
connected with the world around them won't be slowed down when they get in
this car.

"It has always been the belief at Ford that entry-level drivers deserve the
best technology," Schneider adds. "We launched SYNC AppLink on Fiesta, and now
transitioning to MyFord Touch with this new touch screen enables us to go
further in our quest to give drivers the best in in-car electronics."

Built to excite the right-brain driver
Proving to be every bit as creative as its owner, the new Fiesta will offer
custom exterior design graphics and sexy new color options. The redesigned
exterior boasts a sporty new grille that reflects the new face of Ford.

Inside, things are just as expressive. The cell phone-inspired dashboard and
available leather steering wheel and seats amplify the modern interior and
entice drivers to get in the car and get on the move. A selection of ambient
lighting options allows Fiesta drivers to set just the mood they want. Also
available is a new Sony HD audio/satellite radio with eight premium speakers
for drivers to more fully appreciate their music.

Big on safety
This continues to be a small car that is big on safety. Fiesta offers the
following standard safety features:

  o AdvanceTrac^® with Electronic Stability Control
  o Dual-stage first-row airbags
  o Driver knee airbag
  o Side-impact airbags
  o Side-curtain airbags
  o Four-wheel anti-lock braking system
  o LATCH (Lower Anchors and Tethers for Children)
  o Tire Pressure Monitoring System
  o Child-safety rear locks
  o Anti-theft engine immobilizer
  o Improved side-impact safety capabilities

Fiesta ST pushes performance
Fiesta ST is Ford's newest contribution to the world of hot hatches.

A new high-output variant of the award-winning 1.6-liter four-cylinder
EcoBoost ^ engine propels Fiesta ST with an anticipated 197 horsepower and 214
lb.-ft. of torque. In comparison, Mini Cooper S makes do with 181 horsepower
and 177 lb.-ft., while Chevrolet Sonic RS produces 138 horsepower and 148
lb.-ft.

Unlike the competition, Fiesta ST doesn't simply look like a performance car;
it's got the guts to back it up.

Fiesta ST may be born with racing DNA, but there's no price for that
performance at the pump. Available exclusively as a five-door hatchback in
North America and with a six-speed manual transmission, Fiesta ST is projected
to achieve up to 34 mpg.

About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 172,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit
http://corporate.ford.com.

SOURCE Ford Motor Company

Website: http://www.ford.com
Contact: Craig Daitch, +1-313-594-7903, cdaitch@ford.com, Dan Mazei,
+1-313-323-7365, dmazei1@ford.com
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