New Data Shows That On-The-Road Travelers Are Leading The Charge For Last-Minute Mobile Hotel Bookings

New Data Shows That On-The-Road Travelers Are Leading The Charge
                    For Last-Minute Mobile Hotel Bookings

Meet The New Road Warriors

PR Newswire

NORWALK, Conn., Nov. 28, 2012

NORWALK, Conn., Nov.28, 2012 /PRNewswire/ (Nasdaq: PCLN)
today released its latest batch of booking trends data for mobile-equipped
travelers using iOS, Android and other mobile devices. Among the key takeaways
of its fall 2012 snapshot survey, found that almost half of the
mobile hotel bookers surveyed had already left home and were on the road when
they made their reservations. And free Internet access edged out free
breakfast and free parking as the hotel perk most important to mobile-equipped

The data was compiled from surveys conducted among 200 customers who booked
hotel rooms through the Priceline: Hotels, Flights & Rental Cars(sm) app for
iOS and Android, and through's mobile site. About half of the
surveyed customers used's new Express Deals(sm) hotel service,
while the other half booked their rooms using's Tonight Only
Deals(sm) service.

The survey found that 43% of the mobile bookers who reserved Tonight-Only
Deals hotel rooms were in their cars when they booked their room, while 14%
said they booked from a remote wi-fi hotspot. Similarly, 40% of those who
booked Express Deals rooms said they were on the road when the bookings were
made. "This snapshot demonstrates just how last-minute mobile-equipped
travelers can be when it comes to making their hotel reservation decisions,"
said's Travel Ekspert Brian Ek. "Having the app
on their mobile devices gives them the freedom to focus their pre-trip time on
what they're going to see and do, knowing that they can book their room and
get a great deal even after they've hit the road."

The survey also found that there was a definite pecking order in
terms of which hotel perks are most effective in attracting travelers who book
with mobile devices. Of all the Express Deals customers surveyed, 47% said
the free Internet access was a factor in convincing them to book a room, while
39% cited free breakfast and 39% pointed to the free parking. Other perks
attracting mobile business included a pool (26%), fitness center (17%),
restaurant (14%), business center (13%), and pet-friendly (7%).

Earlier this fall, released the results of an internal savings
trends study among Tonight-Only Deals customers. The study found that Sunday
is the most popular check-in night among last-minute mobile bookers, while
Thursday night check-ins tend to deliver the deepest savings. The study also
found that, on average, mobile users who booked Tonight-Only Deals saved 41%
compared to the published retail price. And 25% of those who booked saved 50%
or more off retail prices. All savings are calculated off the freshest,
lowest retail rate available on

This latest survey follows's launch of its enhanced Hotels, Flights & Rental Cars(sm) app, which is optimized for
the iPhone5. The app can be downloaded for free from the iTunes store also offers a version of the app, with hotel and rental car
booking features, for Android, that can be downloaded for free from the
Android market
Travelers with other devices can access's mobile-friendly
website at

About The Priceline Group

The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel
reservations, with over 270,000 participating hotels worldwide. The Group is
composed of four primary brands -,, and - and several ancillary brands. The Priceline Group provides
online travel services in over 180 countries in Europe, North America, South
America, the Asia-Pacific region, the Middle East and Africa. is the number one online hotel reservation service in the world,
offering over 245,000 hotels (as of November 1, 2012), and is available in 41
languages. More recent hotel counts are available on the website. gives leisure travelers multiple ways to save on their airline
tickets, hotel rooms, rental cars, vacation packages and cruises. In addition
to getting compelling published prices, travelers can take advantage of's famous Name Your Own Price® service, which can deliver the
lowest prices available, or the recently added Express Deals(SM), where
travelers can take advantage of hotel discounts without bidding. is
an Asia-based online hotel reservation service that is available in 38
languages. is a multinational car hire service, offering its
reservation services in over 6,000 locations. Customer support is provided in
40 languages.


Contact: Press - Brian Ek, +1-203-299-8167,, or
Investors - Matthew Tynan, +1-203-299-8487,
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