Digitas Partners With Skyword for Streamlined Content Creation and
Skyword for Agencies to Help Digitas Deliver Revolutionary Content
BOSTON, MA -- (Marketwire) -- 11/28/12 -- Skyword, the leading
content production platform, today announced a strategic partnership
with Digitas, a digitally led, integrated brand agency. Digitas will
leverage Skyword's content marketing platform, a comprehensive
services and technology offering, to help brands publish the breadth
and depth of content required to reach and engage their customers.
Digitas also plans to offer the Skyword Platform as part of its
recently announced BrandLIVE(TM) ecosystem, a proprietary agency
platform that creates relevance and value for brands every day.
Brands understand the power of generating content to connect with
current and prospective customers. According to Forrester Research,
the market for production and distribution of branded content in 2012
alone is estimated at $40.2 billion and expected to climb to $77
billion by 2016. However, brands have been mired with the challenges
inherent in making all the necessary components come together in a
holistic, successful way. Brands are confronting a cyclical challenge
that includes understanding changing consumer interests and finding
the content creators to address those interests. And in today's
social-centric, search-driven landscape, brands must adopt a
"newsroom mentality" to make these emotional, relevant connections on
a daily, if not hourly, basis -- providing the information people
want at the moment they seek it.
With the Skyword Platform, Digitas can offer brands access to its
creative talent and inspiring ideas, but also the ability to create
targeted relevant content that is designed to succeed in search and
the social web -- the two primary ways people find information today.
Launched in September 2012 and made widely available this quarter,
Skyword for Agencies is the agency version of the Skyword Platform,
designed to streamline and automate the entire content creation and
publishing process for agencies managing multiple content programs.
"Today's social, always-on consumer is fueling the need for constant,
relevant content -- and agencies are at the heart of this for brands
big and small," said CEO and Founder Tom Gerace. "We're thrilled to
be supporting Digitas with its clients' content marketing efforts
agency-wide, including the BrandLIVE platform. Innovative digital
agencies like Digitas understand that they must offer exceptional
content marketing services without the overhead that can result from
inefficiencies along the way -- from writer recruitment and
management to optimizing, publishing and measurement."
"We strive to help our clients find the mutually beneficial
intersection of consumer interest and brand purpose with the speed of
a newsroom," said Stephanie Sarofian, SVP, Managing Director, Digitas
North America. "We're pleased to be leveraging the Skyword Platform
to build proactive and reactive content for our clients to keep their
brands relevant each and every day."
Digitas, a digitally led, integrated global brand
agency, builds brands for some of the foremost companies in the
world. In 2012, Digitas was OMMA Magazine's Agency of the Year for
the second consecutive year and The Drum's London integrated Agency
of the Year. Digitas was also the winner of nine Cannes Lions in
2012. In addition, the agency received Agency of the Year honors from
the Festival of Media, BtoB Magazine, and Les Agences de l'Annee,
France, and has been named to the Advertising Age Digital A-List,
among its many awards.
Digitas also operates the brand content platform, The Third Act,
producers of the first and most well-renowned event on digital
content, The NewFront and Prodigious Worldwide, the world's only
stand-alone, global digital productions company.
Digitas is a member of Publicis Groupe (listed on the Euronext Paris
Exchange -- FR0000130577 -- and part of the CAC 40 index), the
world's third largest communications group. With activities spanning
104 countries on five continents, Publicis Groupe offers local and
international clients a complete range of advertising services. Web
About Skyword http://www.skyword.com
Skyword is the leading
comprehensive content production platform. The Skyword Platform
enables brands, retailers, media companies and agencies to acquire
and engage customers by efficiently producing quality content
optimized for search and the social web. Skyword for Agencies is an
offshoot of the Skyword Platform designed to meet the specific needs
of marketing and advertising agencies that manage content programs
for multiple clients. Quality content is essential for reaching and
engaging consumers today, but the creation process is messy,
inconsistent and immeasurable. The Skyword Platforms make it easy to
produce, optimize and promote content at any scale to create
meaningful, lasting relationships with customers. Skyword is a
privately held, privately funded company headquartered in Boston,
Massachusetts. Investors include Allen & Company, Progress Ventures,
Cox Media Group and American Public Media Group.
Connect with Skyword
Twitter: @skyword @tomgerace
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