Integrated Digital Marketing Agency, ethology, Engages Satrix

Integrated Digital Marketing Agency, ethology, Engages Satrix
Solutions, Provider of Client Satisfaction Programs, to Facilitate
Adoption of the Net Promoter Score(R) (NPS) Methodology 
ethology's to Use NPS to Continue to Foster Its Client-Centric
PHOENIX, AZ -- (Marketwire) -- 11/28/12 --  Integrated digital
marketing agency, ethology, today announced they have recruited
Satrix Solutions, provider of client satisfaction programs, to aid in
the adoption of the Net Promoter Score(R) system as a means to assess
and continually enhance the agency's client relationships. Net
Promoter will also help reinforce ethology's commitment to service
excellence by establishing a formal process by which the company can
gather candid feedback and stay in-tune with the evolving needs of
its fast growing client base.  
"Satrix Solutions is helping us transform the way we collect and
respond to client feedback," said Larry K.H. Jenkins, President at
ethology. "Forging stronger client partnerships is our top priority
as we continue to add to our global client base. We see implementing
Net Promoter Score as an opportunity to increase customer
satisfaction levels, evaluate operational performance and drive
accountability throughout the firm."  
"The Net Promoter System provides a terrific framework for
organizations looking to collect meaningful insight on client
sentiment and expectations, which is then acted upon to maximize
retention and referrals," said Evan Klein, Founder & President of
Satrix Solutions. "What is particularly exciting about working with
ethology is how the leadership team recognizes the significant
benefits of encouraging service-centric behaviors that drive client
Satrix Solutions, a certified Net Promoter Loyalty Partner, has
executed countless Net Promoter Score surveys for
business-to-business organizations so they can better respond to the
evolving needs of their clients. As a third-party advisor, the
company delivers objective analysis and recommendations that drive
operational improvements and help inform critical business decisions.
The substantial return-on-investment experienced by Satrix Solutions'
clients is evidence that, when "operationalized," client feedback
programs have a meaningful impact on business outcomes.  
About Eth
 ethology is the integrated digital marketing agency
for evolving consumer brands. The company specializes in integrated,
cross-platform content, search, social, web development and lifecycle
marketing for clients in retail, CPG, travel and tourism, and a
number of other industries. ethology has been in operation since 2009
and its portfolio includes brands like Conn's, LifeLock, US Bank and
ethology is a portfolio company of Tallwave, a lean business
accelerator and venture management company. ethology is headquartered
in Phoenix, Arizona and has offices in Chicago, Los Angeles, Portland
and New York. For more information about ethology, visit or call 1.855.ethology. 
About Satrix Solutions
 Satrix Solutions was founded with a singular
goal -- help businesses maximize potential and opportunity.
Organizations rely on the company's formal customer feedback programs
to gather valuable insights from existing, former and potential
customers. The expert analysis and recommendations delivered by
Satrix Solutions serves as a blueprint for driving operational
improvements to enhance the customer experience. By leveraging a
proven approach to capturing and responding to the needs of the
market, their clients are able to improve customer retention,
maximize share-of-wallet and increase sales close rates. Satrix
Solutions is a certified Net Promoter(R) Loyalty Partner and is the
exclusive strategic advisor on customer feedback programs for SoDA --
The Global Network for digital Marketing Innovators. The company
serves business-to-business organizations in a variety of industries,
each focused on realizing the financial benefits of creating a
differentiated service experience. For more information visit  
(R)Net Promoter, Net Promoter Score and NPS are registered trademarks
of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld 
Linda Capcara
Global Connect Communications
Heather Timney
Director of Marketing Communications
Satrix Solutions
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