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Amazon Web Services Announces Amazon Redshift

  Amazon Web Services Announces Amazon Redshift

  Fast and powerful data warehouse service makes it easy to rapidly analyze
 petabytes of data at one tenth the price of most traditional data warehouses

Limited preview starting today; beta participants include Flipboard, NASA/JPL,
                        Netflix, and Schumacher Group

Business Wire

SEATTLE -- November 28, 2012

Amazon Web Services Inc., an Amazon.com company (NASDAQ:AMZN), today announced
the limited preview of Amazon Redshift, a fast and powerful, fully managed,
petabyte-scale data warehouse service in the cloud. Amazon Redshift enables
customers to dramatically increase the speed of query performance when
analyzing virtually any size data set, using the same SQL-based business
intelligence tools they use today. With a few clicks in the AWS Management
Console, customers can launch a Redshift cluster, starting with a few hundred
gigabytes and scaling to a petabyte or more, for under $1,000 per terabyte per
year – one tenth the price of most data warehousing solutions available to
customers today. To learn more about Amazon Redshift,
visithttp://aws.amazon.com/redshift.

Self-managed, on-premise data warehouses require significant time and resource
to administer, especially for large datasets. Loading, monitoring, tuning,
taking backups, and recovering from faults are complex and time-consuming
tasks. And, the financial cost associated with building, maintaining, and
growing traditional data warehouses is flat-out expensive. Larger companies
have resigned themselves to paying such a high cost for data warehousing,
while smaller companies often find the hardware and software costs
prohibitively expensive, leaving most of these organizations without a data
warehousing capability. Amazon Redshift aims to change this quagmire. Amazon
Redshift manages all of the work needed to set up, operate, and scale a data
warehouse, from provisioning capacity to monitoring and backing up the
cluster, to applying patches and upgrades. Scaling a cluster to improve
performance or increase capacity on Amazon Redshift is simple and incurs no
downtime, while the service continuously monitors the health of the cluster
and automatically replaces any component needed. Amazon Redshift is also
priced cost-effectively (a fraction of existing data warehouses) to enable
larger companies to substantially reduce their costs and smaller companies to
take advantage of the analytic insights that come from using a powerful data
warehouse.

“Over the past two years, one of the most frequent requests we’ve heard from
customers is for AWS to build a data warehouse service,” said Raju Gulabani,
Vice President of Database Services, AWS. “Enterprises are tired of paying
such high prices for their data warehouses and smaller companies can’t afford
to analyze the vast amount of data they collect (often throwing away 95% of
their data). This frustrates customers as they know the cloud has made it
easier and less expensive than ever to collect, store, and analyze data.
Amazon Redshift not only significantly lowers the cost of a data warehouse,
but also makes it easy to analyze large amounts of data very quickly. While
actual performance will vary based on each customers’ specific query
requirements, our internal tests have shown over 10 times performance
improvement when compared to standard relational data warehouses. Having the
ability to quickly analyze petabytes of data at a low cost changes the game
for our customers.”

Amazon Redshift uses a number of techniques, including columnar data storage,
advanced compression, and high performance IO and network, to achieve
significantly higher performance than traditional databases for data
warehousing and analytics workloads. By distributing and parallelizing queries
across a cluster of inexpensive nodes, Amazon Redshift makes it easy to obtain
high performance without requiring customers to hand-tune queries, maintain
indices, or pre-compute results. Amazon Redshift is certified by popular
business intelligence tools, including Jaspersoft and MicroStrategy. Over
twenty customers, including Flipboard, NASA/JPL, Netflix, and Schumacher
Group, are in the Amazon Redshift private beta program.

"At Netflix, we deliver personalized recommendations for our millions of
subscribers by analyzing large volumes of data, and are always looking for
ways to improve our service," said Kurt Brown, Director, Data Science &
Engineering Platform at Netflix. "We're very excited about the cost-disruptive
and cloud-based model of Amazon Redshift. It's sure to shake up the data
warehousing industry."

"We are excited about being able to use this new service to take our cloud
usage even farther and run a large scale data warehouse in the cloud for our
engineering, science, and IT data,” said Tom Soderstrom,Chief Technology
Officer, Office of the CIO, NASA/JPL. “We're delighted to have a new, fast and
low-costoption for analyzing massive amounts of data.This new servicewill
also allow us to create new types of Big Data analytics that will lead to new
discoveries."

“The Amazon Enterprise Data Warehouse manages petabytes of data for every
group at Amazon. We are seeing significant performance improvements leveraging
Amazon Redshift over our current multi-million dollar data warehouse," said
Erik Selberg, Manager of theAmazon.comData Warehouse team. “Some multi-hour
queries finish in under an hour, and some queries that took 5-10 minutes on
our current data warehouse are now returning in seconds with Amazon Redshift.
Early estimates show the cost of Amazon Redshift will be well under 1/10th the
cost of our existing solution. Amazon Redshift is providing us with a
cost-effective way to scale with our growing data analysis needs."

Amazon Redshift includes technology components licensed from ParAccel and is
available with two underlying node types, including either 2 terabytes or 16
terabytes of compressed customer data per node. One cluster can scale up to
100 nodes and on-demand pricing starts at just $0.85 per hour for a 2-terabyte
data warehouse, scaling linearly up to a petabyte and more. Reserved instance
pricing lowers the effective price to $0.228 per hour or under $1,000 per
terabyte per year – less than one tenth the price of comparable technology
available to customers today.

To learn more and sign up for the limited preview of Amazon Redshift, visit
http://aws.amazon.com/redshift.

About Amazon Web Services

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure
services to businesses in the form of web services -- now widely known as
cloud computing. The ultimate benefit of cloud computing, and AWS, is the
ability to leverage a new business model and turn capital infrastructure
expenses into variable costs. Businesses no longer need to plan and procure
servers and other IT resources weeks or months in advance. Using AWS,
businesses can take advantage of Amazon's expertise and economies of scale to
access resources when their business needs them, delivering results faster and
at a lower cost. Today, Amazon Web Services provides a highly reliable,
scalable, low-cost infrastructure platform in the cloud that powers hundreds
of thousands of enterprise, government and startup customers businesses in 190
countries around the world. AWS offers over 30 different services, including
Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service
(Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS services
are available to customers from data center locations in the U.S., Brazil,
Europe, Japan, Singapore and Australia.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection.
Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used
herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc.,
and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Media Hotline, 206-266-7180
www.amazon.com/pr