Brother Canada Changes Printing Landscape With Launch of New Innovative Business Smart™ Series Inkjet All-In-One Printers

Brother Canada Changes Printing Landscape With Launch of New Innovative 
Business Smart™ Series Inkjet All-In-One Printers 
Game-Changer Boasts Ultimate Combination of New Landscape Print Technology, 
Ultra-Fast Print Speeds, Low Cost Printing all in a Sleek and Compact Design 
DOLLARD-DES-ORMEAUX, QC, Nov. 28, 2012 /CNW Telbec/ - Brother International 
Corporation (Canada) Ltd., a leader in small business technology, today 
announced the launch of its Business Smart™ Series. This innovative new 
line of colour inkjet all-in-one printers offers consumers a cool design and 
cutting edge technology. It completely redefines the colour inkjet 
all-in-one experience as the ultimate combination. 
Prior to this launch, those in the market for a colour inkjet all-in-one had 
to compromise between a number of criteria when making a purchase decision: 
speed, size, productivity or printing costs. Rather than manufacturing just 
another generation of all-in-ones, Brother(® )developed its Landscape 
Printing Technology that reoriented the way colour inkjet printing is 
achieved. This breakthrough resulted in a colour inkjet all-in-one product 
line that virtually eliminates the feature tradeoffs customers faced in their 
selection process. Now in an attractively designed product they can have: 

    --  Fastest in class^ print speeds
    --  Smallest in class^ footprint
    --  Low cost printing
    --  Easy-to-use TouchScreen/TouchPanel display
    --  11"x17" ledger size printing

"This new inkjet series is a game-changer for the printing industry because it 
delivers the ultimate combination of form and function," said Dwayne 
Filipchuk, Director of Product Planning. "In today's small to medium business 
environments, entrepreneurs need technologies they can rely on, coupled with a 
range of features that fit their limited workspaces and budgets. The Business 
Smart™ series offers a striking design and most models also include 
intuitive swipe TouchScreen display controls to complement their other 
technologies such as laptops, tablets and smartphones."

This new design changed how a page is stored and printed from portrait to 
landscape, thereby reducing the machine footprint. Engineers also developed a 
new engine and increased the size of the print head to help increase print 
speeds. Ink cartridges were also redesigned to take up less space even with 
super high page yields. These all-in-ones also feature wireless and mobile 
device printing capabilities□, and automatic two sided (duplex) printing. 
Additionally, these machines have the ability to print up to 11"x17" documents 
- which amazingly is about the same size of the unit's footprint. This 
introduction, anchored by the model MFC-J4510DW, represents a breakthrough for 
small offices/home offices and businesses. Businesses can now take advantage 
of these new models to print a variety of documents, spreadsheets and signage 
up to 11"x17". Users can also leverage the mobile printing features to quickly 
and easily connect and print from mobile devices, such as with AirPrint™, 
Google Cloud Print™, Brother™ iPrint&Scan, Wi-Fi Direct™ & Cortado 

The Brother MFC-J4510DW, with an estimated street price of $199*, will be 
available in November 2012 at Staples Canada. Additional models in the series 
will be introduced later this year.

The Business Smart Series inkjets, like all other Brother products, include 
machine lifetime support. For more information about Brother or the new 
Business Smart™ Series, please visit

New Business Smart™ Series Inkjet All-in-One MFC-J4510DW
Estimated Street Price: $199*
    --  Fastest in class^ print speeds**
    --  Black (Fast Mode): up to 35ppm & Colour (Fast Mode): up to
        27ppm **
    --  Black: up to 20ppm & Colour: up to 18ppm (ISO/IEC 24734) **
    --  Brother Landscape Print Technology resulting in the smallest in
        class^ design - up to 35 percent smaller than competitive
    --  Low cost printing using super high yield ink cartridges that
        help save money and lower costs+
    --  3.7" Swipe TouchScreen Display plus TouchPanel
    --  Mobile device compatibility with AirPrint™, Google Cloud
        Print™, Brother™ iPrint&Scan, Wi-Fi Direct™ &
        Cortado Workplace□
    --  Up to 11"x17" document printing via bypass tray
    --  2-year Limited Warranty and Free Technical Support for the Life
        of the Machine
    --  Easy-to-setup wireless 802.11b/g/n and wired Ethernet
    --  Up to 150-sheet paper tray(1) with a convenient up to 20-page
        automatic document feeder for faxing, copying or scanning
    --  Paper saving with automatic duplex (2-sided) printing(0)
    --  Web connectivity(2) with FACEBOOK™, PICASA WEB

About Brother Canada:

Brother Canada was established in Montreal in 1960 and is part of a worldwide 
network of companies belonging to Brother Industries Ltd, of which the 
corporate headquarters is situated in Nagoya, Japan. Active in over 100 
countries, Brother markets a wide range of business machines and home 
appliances known for their reliability, ease of use and versatility at 
affordable prices. Numerous Brother products have been awarded significant 

Recent awards for the company include: the PC Mag Reader's Choice Award 2012 
for best-in-category overall satisfaction, satisfaction with reliability, and 
likelihood to recommend ratings. It also won the PC Mag Reader's Choice Award 
2011 for the quality and reliability of Brother B&W and colour laser printers 
and all-in-ones, and the internationally recognized iF Product Design Award 
2011, commending seven Brother products for their innovation and quality of 
design. Brother Industries Ltd. is a 6 billion-dollar (USD) company employing 
more than 29,000 people operating in 44 countries and regions around the globe.

^ Based on competing in-class inkjet models with an estimated street price 
under $200. Competitive data gathered from manufacturer websites and third 
party industry sources (as of July 2012).
*Estimated street prices may vary.
**PPM speed is based in printing in FAST mode and excludes time to complete 
first page and will vary depending on a variety of factors. ISO print speed 
based on ISO/IEC 24734. For more information, see
+ Additional purchase required.
^ 11"x17" printing available via paper feed slot
0 Borderless not available on duplex. Automatic duplex (2-sided) printing up 
to 8.5"x11"
□ Requires connection to a wireless network. See for details, 
availability, and mobile device compatibility. The Brother™ iPrint&Scan free 
app download is not available in all countries.
1 Up to letter/A4 only.
2 Requires an internet connection and account with desired service. See for more details
AirPrint is a trademark of Apple Inc., registered in the U.S. and other 
countries. All other trademarks listed herein are the property of their 
respective companies.

Danielle Gibson Veritas Communications Phone: 416.640.4153


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