Amazon Appstore Continues Global Expansion, Now Available in Japan

  Amazon Appstore Continues Global Expansion, Now Available in Japan

 Amazon’s Japanese Appstore is the latest in a series of additions that make
Amazon the most complete end-to-end platform for developers looking to build,
                   market and monetize their apps and games

Business Wire

SEATTLE -- November 28, 2012

(NASDAQ:AMZN) –, Inc. today announced the launch of the Amazon
Appstore in Japan, giving Japanese customers access to a broad selection of
quality Android apps, plus the security and convenience of shopping for these
apps from Amazon. Customers can get the Amazon Appstore for their Android
phones and tablets by visiting

Amazon’s Appstore offers a great selection of games and apps, including local
favorites like “Mushroom Garden” and “Yahoo! Headline,” and established
bestsellers like “Fruit Ninja” and “Cut the Rope,” along with apps from
top-tier brands like Square Enix and NTT Docomo. In addition to localized
content and a localized mobile store, customers will have access to popular
Amazon Appstore features like the Free App of the Day, which offers a paid app
for free every day. Apps and games purchased from Amazon can be used across
customers’ Android devices as well as Kindle Fire tablets, enabling them to
buy an app or game once and enjoy it everywhere. Kindle Fire and Kindle Fire
HD for Japan are available for pre-order now at

The Amazon Appstore also includes popular Amazon features like personalized
recommendations, Customer Reviews and 1-Click payments, making it easy for
Amazon customers to shop, discover and buy the right apps to meet their needs.
In order to ensure that customers have the best possible experience with the
apps they purchase, apps are Amazon-tested and backed by Amazon’s world-class
customer support.

“The Amazon Appstore connects app and game developers across the globe with
Amazon’s enormous customer base, and we’re excited to expand that audience to
our millions of customers in Japan,” said Jim Adkins, Vice President of the
Amazon Appstore. “Now our customers in Japan can find all of the apps and
games they’re looking for and can take advantage of popular programs like Free
App of the Day.”

Amazon continues to roll out services and features that make it the most
complete end-to-end solution for developers wanting to build, market and
monetize their apps and games. Developers can build their apps and games using
Amazon Web Service’s industry-leading infrastructure platform. Developers can
use Amazon’s GameCircle services to improve audience engagement with features
like Leaderboards, Achievements, Friends and Whispersync which syncs game
state between Kindle devices. To gain exposure to tens of millions of
customers, developers can list their apps in the Amazon Appstore and take
advantage of unique merchandising placement and awareness-building programs
like Free App of the Day and personalized recommendations. And, to monetize
their apps and games, developers can use Amazon’s industry-leading e-commerce
and payment capabilities like In-App Purchasing and Subscriptions.

“When we found out that the world’s largest online retailer was creating an
appstore, we made sure to get our top app, ‘Drawing Pad,’ submitted for the
launch,” said Darren Murtha of Murtha Design Inc. “Amazon does a wonderful job
featuring apps, and during a recent promotion, ‘Drawing Pad’ climbed to #11 in
the top app rankings. We are thrilled with our success in reaching new
customers and driving recurring usage of our apps. ‘Drawing Pad’ is localized
for over twenty languages – including Japanese – and we are really looking
forward to Amazon’s expansion into new countries.”

“TuneIn has a vision of bringing all the world’s audio to people everywhere,
and our mobile apps are an integral aspect of bringing that vision to life,”
said Ryan Polivka, Director of Marketing, TuneIn. “Amazon makes it easy for
consumers to discover new content on their Kindle Fire HD or Android device
through personalized recommendations, customer reviews and their Free App of
the Day program. We are excited to introduce millions of music, sports and
news listening options to Amazon’s Japanese customers, and happy to announce
that we will be offering our ‘TuneIn Radio Pro’ app for free in Japan next

“Amazon provides a wealth of tools and services that have helped us grow our
business,” said Adam Schroeder, CEO, Difference Games LLC. “The Free App of
the Day promotion has been a great way for us to expose our unique content to
a wide audience of engaged digital media-savvy consumers. We are excited to
grow with Amazon as they expand into Japan and other geographies.”

“Amazon’smobile app distribution has been a great way for SoundHound to
expandour broad international reach,” said Amir Arbabi, Vice President
Business Development of SoundHound, Inc. “Amazon’s customers are passionate
about digital media andAmazon provides a variety of ways to ensure they
discover the apps that are right for them. We look forward to
bringingtheworld’s fastest, most accurate and delightful music discovery
serviceto their Kindle Fire, Kindle Fire HD and Androidcustomers in Japan.”

“SEGA Networks aims to offer an emotional experience to gamers through our
smartphone and tablet games. With the introduction of the Kindle Fire, Kindle
Fire HD and Amazon Appstore to Japan, we are looking forward to sharing these
emotional experiences through our apps to as many people as possible,” said
SEGA Networks Representative CEO Haruki Satomi.

“Adaptations of our popular toy properties into smartphone and tablet apps
offers our customers a whole new way to play. That’s why we are thrilled to be
teaming up with Amazon. It creates an exciting opportunity to expand our reach
to potential new customers,” said Kantaro Tomiyama, President and CEO of TOMY
Company, Ltd.

“I am delighted with the strong relationship that we’ve cultivated with
Amazon, in both Mobile App Distribution and AWS. Amazon boasts some of the
highest customer lifetime values we’ve seen on any platform, and a suite of
end-to-end developer solutions that impact bottom line results. The flexible
and cost-effective AWS Infrastructure platform allows us to scale up and down
as needed while only paying for the resources used. In addition, their
recommendation features in the Amazon Appstore really benefit customer
experience and discovery,” said Suli Ali, CEO of TinyCo, maker of Tiny
Monsters, and Tiny Village. “We think the services offered through the Amazon
platform have contributed to much of the success, so we are very excited to
expand our offerings to Amazon’s customers in Japan.”

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection., Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices.
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features astunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support and dual-antennas/MIMO for 40% faster throughput than other
tablets, enough storage for HD content, and the latest generation processor
and graphics engine—and it is available in two display sizes—7” and 8.9”.The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including,,,,,,,, and As used
herein, “,” “we,” “our” and similar terms include, Inc.,
and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management’s expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect’s financial results is included in’s
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:, Inc.
Media Hotline, 206-266-7180
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