Equifax Reports Up To 21 Percent of Consumer Bank Accounts May Also Be Small Business Owners

 Equifax Reports Up To 21 Percent of Consumer Bank Accounts May Also Be Small
                               Business Owners

Overlap offers new revenue generation and customer relationship opportunities

PR Newswire

ATLANTA, Nov. 28, 2012

ATLANTA, Nov.28, 2012 /PRNewswire/ --Up to 21 percent of a financial
institution's consumer accounts in a portfolio may also be small business
owners or principals, according to a recent Equifax (NYSE: EFX) data analysis
presented as part of a webinar entitled, "Increasing the Value of Your Data
Across the B2B Sales & Marketing Ecosystem," which also featured Megan Heuer
of SiriusDecisions.

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"This finding is important because it represents a valuable opportunity for
financial institutions to generate new revenue and wallet share of existing
customers who may be wearing two hats – that of a consumer and a small
business owner," said Dennis Behrman, assistant vice president of Product
Innovation for Equifax Commercial Solutions. "The key is to be able to link
consumer and business portfolio data into a 360-degree view that identifies
those retail customers who also are profitable business-to-business targets.
Armed with this knowledge, financial institutions can better understand and
respond to the needs of those customers with tailored products and services,
which can yield dividends immediately."

Behrman pointed to the patented data-linking technology in Equifax's new EFX
Link™ product that can provide this new 360-degree view into a retail
customer's small business data, providing information such as business name,
annual sales and revenue, annual spend and geographic location.

The traditional customer view is limited in that it treats each entity as a
different account, separating consumer data from business owner data. Being
able to securely connect and consolidate the two datasets into one accurate,
cohesive 360-degree view not only provides a better understanding of the
customer, it also offers insight into the internal and external factors that
influence their financial behavior. This knowledge can help facilitate better
and faster decision-making when it comes to customer offers.

To view a replay of the webinar, please visit
For more information about EFX Link, visit http://www.equifax.com/efxlink,
view the small business pathfinder infographic or download the EFX Link
whitepaper. To learn more about Equifax Commercial Solutions visit

Equifax Commercial Information Solutions

Equifax Commercial Information Solutions is the leading provider of small
business intelligence. We provide the information and expertise necessary for
companies to best understand and manage their dealings with small business to
enterprise customers, prospects and suppliers. Our best-in-class commercial
credit risk data, combined with highly predictive scoring, corporate linkage,
and innovative technology, enables companies to make quick, confident credit
decisions and minimize potential losses. Leveraging our EFX ID® keying and
linkage technology, companies can also gain greater B-to-B visibility into
their customers and prospects as well as improve the precision of their sales
and marketing efforts - from customer acquisition to retention and growth.

About Equifax

Equifax is a global leader in consumer, commercial and workforce information
solutions, that provides businesses of all sizes and consumers with insight
and information they can trust. Equifax organizes and assimilates data on more
than 500 million consumers and 81 million businesses worldwide, and uses
advanced analytics and proprietary technology to create and deliver customized
insights that enrich both the performance of businesses and the lives of

Headquartered in Atlanta, Equifax operates or has investments in 18 countries
and is a member of Standard & Poor's (S&P) 500® Index. Its common stock is
traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more
information, please visit www.equifax.com.

SOURCE Equifax

Website: http://www.equifax.com
Contact: Demitra Wilson, +1-404-885-8907, demitra.wilson@equifax.com
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