Coldwater Creek Announces Succession of CEO, Strengthening of Merchant Team

Coldwater Creek Announces Succession of CEO, Strengthening of Merchant Team

  *Dennis Pence, Co-Founder, to retire as CEO effective December 31, 2012
  *Jill Brown Dean, President and Chief Merchant, to assume leadership of the
    Company as CEO
  *Michele Martin joins the Company as General Merchandise Manager

SANDPOINT, Idaho, Nov. 28, 2012 (GLOBE NEWSWIRE) -- Coldwater Creek Inc.
(Nasdaq:CWTR) today announced that its Co-founder, Chairman of the Board, and
Chief Executive Officer, Dennis Pence, will retire as Chief Executive Officer
of Coldwater Creek effective December 31, 2012.

Commensurate with this announcement, the Coldwater Creek Board of Directors
appointed the Company's President and Chief Merchandising Officer, Jill Brown
Dean, as President and Chief Executive Officer of Coldwater Creek, effective
January 1, 2013.

Mr. Pence commented, "It gives me great satisfaction to announce today the
succession of Jill to the role of CEO.Her outstanding leadership, combined
with her intimate knowledge of our customer and our brand, gives me great
confidence in her ability to continue to lead the turnaround of our company,
positioning us for a vibrant and successful second chapter in our history.In
the last two and a half years, we have recruited a management team that has
the skills and determination needed to execute to success, and Jill's future
role in leading this team will ensure the best possible results going
forward.I join my fellow Directors in congratulating her on her well-deserved

Jill Dean, Coldwater Creek's new President and Chief Executive Officer, joined
Coldwater Creek in February 2011, as President and Chief Merchandising
Officer.Ms. Dean has over 25 years of retail and merchandising experience in
the specialty retail sector.Prior to joining Coldwater Creek, she served as
President of the Limited Too division of Tween Brands from October 2006 to
April 2008. Prior to Tween Brands, Ms. Dean spent 18 years in various
merchandising leadership roles with Limited Brands including serving as the
President and Chief Executive Officer of the Lane Bryant division from 1994 to

"I am honored to be given the opportunity to lead the Coldwater Creek team,"
said Ms. Dean. "The leadership team we have in place is well qualified to take
Coldwater Creek forward, and we are committed to meeting the needs of our
shareholders, customers, and employees.I have total confidence in the
Company's ability to execute our on-going strategic initiatives, and I look
forward to leading the organization to continued success.I also wish to
express my appreciation to Dennis and the other Directors for the confidence
they have shown in me."

The Company also announced today that Jill Dean has been appointed to serve on
the Board of Directors, effective January 1, 2013.Dennis Pence will remain as
a Director and continue to serve as Chairman of the Board until January 1,

Coldwater Creek today also announced that Michele Donnan Martin would join the
Company as Senior Vice President, General Merchandise Manager.In this role,
she will be responsible for leading all product merchandising functions for
Coldwater Creek and will report to Ms. Dean.Michele brings over 25 years of
specialty retail merchandising and design experience to Coldwater Creek.Prior
to joining the Company, she was the Brand President, Retail and Direct at
Delia's.Ms. Martin has also held various merchandising leadership positions
at American Eagle, Williams Sonoma, Abercrombie & Fitch, J. Crew and Macy's.

Ms. Dean commented, "We are extremely pleased to welcome Michele Martin to the
Coldwater Creek team. Michele joins us at an important point in the Company's
history. She is a seasoned merchant with extensive retail experience and a
proven track record of success in developing and building consumer brands, and
I am confident she will successfully build on the product foundation we have
created in the past two years."

Coldwater Creek is a leading specialty retailer of women's apparel, gifts,
jewelry, and accessories that was founded in 1984 and is headquartered in
Sandpoint, Idaho. The Company sells its merchandise through premium retail
stores across the country, online at and through its


This news release contains "forward-looking statements" within the meaning of
the securities laws, including statements about the Company's expectations
about its prospects for long-term growth.These statements are based on
management's current expectations and are subject to a number of
uncertainties, risks and assumptions that may not fully materialize or may
prove incorrect.As a result, our actual results may differ materially from
those expressed or implied by the forward-looking statements. Important
factors that could cause actual results to differ materially from estimates or
projections contained in the forward-looking statements include, but are not
limited to:

  *the inherent difficulty in forecasting consumer buying and retail traffic
    patterns and trends, which continue to be erratic and are affected by
    factors beyond our control, such as significant weather events, current
    macroeconomic conditions, high unemployment, continuing heavy promotional
    activity in the specialty retail marketplace, and competitive conditions
    and the possibility that because of lower than expected customer response,
    or because of competitive pricing pressures, we may be required to sell
    merchandise at lower than expected margins, or at a loss;
  *potential inability to attract and retain key personnel;
  *our new design aesthetic may take longer to implement than expected or may
    not resonate with our customers;
  *difficulties in forecasting consumer demand for our merchandise as a
    result of changing fashion trends and consumer preferences;
  *changing business and economic conditions resulting in our inability to
    realize our sales and earnings expectations;
  *our potential inability to recover the substantial fixed costs of our
    retail store base due to sluggish sales, which may result in impairment
  *our potential inability to maintain compliance with debt covenants;
  *delays we may encounter in sourcing merchandise from our foreign and
    domestic vendors, including the possibility our vendors may not extend us
    credit on acceptable terms, and the potential inability of our vendors to
    finance production of the goods we order or meet our production needs due
    to raw material or labor shortages;
  *our foreign sourcing strategy may not lead to reduction of our sourcing
    costs or improvement in our margins;
  *increasing competition from discount retailers and companies that have
    introduced concepts or products similar to ours;
  *marketing initiatives may not be successful in improving the breadth of
    our customer base or increasing traffic in the near term, or at all;
  *difficulties encountered in anticipating and managing customer returns and
    the possibility that customer returns may be greater than expected;
  *the inherent difficulties in catalog management, for which we incur
    substantial costs prior to mailing that we may not be able to recover, and
    the possibility of unanticipated increases in mailing and printing costs;
  *unexpected costs or problems associated with our efforts to manage the
    complexities of our multi-channel business model, including our efforts to
    maintain our information systems;
  *our revolving line of credit may not be fully available due to borrowing
    base and other limitations;
  *the benefits expected from our merchandising and design initiatives may
    not be achieved or may take longer to achieve than we expect;
  *the actual number and timing of planned store closures depends on a number
    of factors that cannot be predicted, including among other things the
    future performance of our individual stores and negotiations with our

and such other factors as are discussed in our most recent Annual Report on
Form10-K, Quarterly Report on Form 10-Q, and Current Reports on Form 8-K
filed with the U.S. Securities and Exchange Commission. You should not place
undue reliance on forward-looking statements, which are based on current
expectations and speak only as of the date of this release. We do not assume
any obligation to publicly release any revisions to forward-looking statements
to reflect events or changes in our expectations after the date of this

CONTACT: For Coldwater Creek
         Lyn Walther
         Divisional Vice President, Investor Relations
         Web site:
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