Tiffany & Co. Announces Launch of New Tumblr Site

  Tiffany & Co. Announces Launch of New Tumblr Site

          The Dazzling World of Tiffany Arrives From Out of the Blue

Business Wire

NEW YORK -- November 28, 2012

The jeweler celebrated for a style that is legendary, today launches a new
site on Tumblr. The site, From Out of the Blue, captures in fabulous imagery
and incisive commentary the 175-year heritage of Tiffany & Co., as well as the
glamour and luxury that exemplifies Tiffany today.

Tiffany & Co. Tumblr site, From Out of the Blue (Photo: Business Wire)

Tiffany & Co. Tumblr site, From Out of the Blue (Photo: Business Wire)

The site, (http://tiffanyandco.tumblr.com), is organized into three themes.
Each is a portal to visual storytelling at its richest and most beautiful, and
each will debut exclusive content as events unfold.

Timeless Tiffany includes the story of Tiffany’s rise as New York’s first
great jeweler, its diamond heritage, as well as major milestones and
masterpieces of its exclusive designers. Other highlights include drawings
from the Tiffany Archives and a virtual hall of fame that showcases vintage
Tiffany ads, images of jewelry representing every fashion era from the Gilded
Age to the present day, and Tiffany’s place at the forefront of style and
culture.

Tiffany Insider is an ever-evolving gallery of images and videos that captures
the excitement and creativity behind photo shoots, dressing stars in Tiffany
diamonds and unveiling windows that invite the imagination to dream of elegant
new worlds.

Tiffany In Style covers events with luminaries from all walks of life, as well
as introduces the latest designs in jewelry and accessories, along with the
advertising images and videos that launched these new creations.

The site also introduces a new video, The Dream Maker, a reference to company
founder Charles Lewis Tiffany and his quest for acquiring the finest diamonds
and gemstones to fulfill his vision of beauty and perfection. Launched
exclusively on the new Tumblr site, the video combines the talents of
Oscar-nominated cinematographer Darius Khondji and composer Abel Korzeniowski,
twice nominated for a Golden Globe. The two capture the company’s founding
city of New York in breathtaking imagery and music; and they give viewers an
equally dramatic look inside the Tiffany Workshop, where the world’s most
spectacular jewels are created.

For a limited time the site will feature images of The Legendary Gemstones of
Tiffany, a magnificent collection of jewels with the gemstones Tiffany
introduced to the world. The collection was created in honor of Tiffany’s
175th anniversary.

The new Tumblr site (http://tiffanyandco.tumblr.com) joins the company’s other
digital initiatives. Among them are Facebook and Twitter, Instagram, an
engagement ring and other apps, as well as whatmakeslovetrue.com, its popular
site dedicated to love and romance. The jeweler’s creative use of these
various platforms has made it a leader in social media, offering key resources
for a growing audience that is keenly interested in all things Tiffany.

Tiffany & Co. operates jewelry stores and manufactures products through its
subsidiary corporations. Its principal subsidiary is Tiffany and Company. The
Company operates TIFFANY & CO. retail stores and boutiques in the Americas,
Asia-Pacific, Japan, Europe and the United Arab Emirates and engages in direct
selling through Internet, catalogue and business gift operations. For
additional information, please visit www.tiffany.com.

TIFFANY, T&CO. and TIFFANY & CO. are trademarks of Tiffany and Company and its
affiliates.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20121128005156/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50490244&lang=en

Contact:

Tiffany & Co.
Francesca Madeo, 212-277-5928
Francesca.madeo@tiffany.com
 
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