D'Agostino Grocer Selects Savvy Penny's Digital Coupon System

D'Agostino Grocer Selects Savvy Penny's Digital Coupon System to
Deliver Savings 
Bluetooth Technology Benefits Grocery Retailers and Manufacturers by
Validating Coupons at Point-of-Sale 
NEW YORK, NY -- (Marketwire) -- 11/28/12 --  Savvy Penny is a
powerful tool that manages the full digital coupon and promotion life
cycle, from design to distribution, and from processing to redemption
for retailers and manufacturers. This in-store digital system is the
only technology that utilizes Bluetooth to deliver in-store
promotions to the consumer directly at point-of-sale. Retailers and
manufacturers have the ability to limit coupons, cap savings for a
particular brand, or they can rapidly create new or alter existing
savings that they are offering with the Savvy Penny system. Consumer
packaged goods companies benefit by this seamless transaction that
allows the retailer to validate coupons on the spot, eliminating
fraud which is a paramount issue in coupon redemption today.
D'Agostino, one of New York's premier grocery retailers, is the first
to welcome Savvy Penny in Manhattan's West Village neighborhood at
666 Greenwich Street. The implementation in an additional 13
D'Agostino stores expected to follow shortly.  
Easy and convenient, the Savvy Penny system eliminates the need for
customers to clip coupons in advance of heading out to buy groceries.
At no cost, shoppers simply register at the Savvy Penny kiosk by
entering their mobile phone number to create their account. Once
registered, shoppers then select offers from preferred brands using
the touch screens located directly on shelves in the supermarket
aisles. Savings are instantaneously delivered to registered users
upon checkout through the Bluetooth technology. This also creates a
huge opportunity for consumer packaged goods companies to capture the
attention of shoppers who may be loyal to a particular brand, but are
willing to switch at the time of purchase based on the discount
offered at point-of-sale. Shoppers can look forward to coupon savings
of up to $50 which may be redeemed at check-out and their savings are
reflected on the printed receipt just as they are with paper coupons. 
"D'Agostino represents the best of New York grocers and we are proud
to be kicking off the next stage of our growth in th
e Northeast with
a company that has been seen as a leader in implementing innovative
ways to deliver value to their customers," says Juan Carvallo,
Implementation Manager of Savvy Penny. Says, Nicholas D'Agostino III,
"Our partnership with Savvy Penny allows us to stay in lockstep with
the technology that our shoppers are using. In the end, we want to
deliver savings in a way that makes sense and the process couldn't be
Savvy Penny makes a promise to never share, sell, call or text the
customer's mobile number. For more information please visit
Company Background
 Savvy Penny was founded in August 2009, has 10
employees and is located in Plantation, Florida. The collective team
brings experience from NASA, Motorola, AT&T, HBO, Sony Ericsson, IBM,
MCI, Bank Atlantic and others. Their expertise includes software and
technology development, software implementation, sales and marketing.
The company's board and their advisors include individuals with
successful track records in mergers and acquisitions, private equity
and entrepreneurial ventures. 
Documents and/or Photos available for this release: 
Savvy Penny kiosk
 Savvy Penny in-aisle
 Savvy Penny at check-out 
To view supporting documents and/or photos, go to
www.enr-corp.com/pressroom and enter Release ID: 342594 
Kathleen Duda
Managing Director
KVD Communications
Phone: (646) 723-4338
E-Mail: kathleen@kvdcom.com 
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