‘Tis Better to Pin than to Receive this Holiday: “Pin It for Pets” Photos Raise Money to Help Save Homeless Pets

  ‘Tis Better to Pin than to Receive this Holiday: “Pin It for Pets” Photos
  Raise Money to Help Save Homeless Pets

Business Wire

PHOENIX -- November 28, 2012

Your heart need not be three sizes too small this holiday season. PetSmart®
(NASDAQ: PETM) and Fetch for Pets!, creators of The Grinch by Dr. Seuss, a new
line of pet holiday apparel and toys at PetSmart this season, are teaming up
to help save the lives of homeless pets with “Pin It for Pets.”

From Dec. 1-16, pin a picture of your pet showing their holiday spirit with
the #pinitforpetsmart hashtag on Pinterest, and PetSmart Charities will
receive a $25 donation per photo, up to $25,000, to help save homeless pets.

“For every $25 given to PetSmart Charities, one homeless pet’s life can be
saved through adoption,” said John Alpaugh, PetSmart’s chief marketing
officer. “The holidays are about giving back, and this year, sharing a photo
of your pet celebrating the season can give you more happiness by helping a
homeless pet. More than 5 million pets have been adopted through the PetSmart
Charities adoption centers located in every PetSmart store since 1994.”

One place to capture your pet’s holiday spirit is at the Santa Claws^® photo
events held at all PetSmart stores during the first three weekends in
December. Pet parents can have a photo of their pet taken with Santa for just
$9.95 with a PetPerks^® membership, and $5 from every photo package will be
donated to participating local animal-welfare organizations – all the more
reason to celebrate the season.

“Fetch for Pets is so excited to bring Dr. Seuss’s classic characters from How
The Grinch Stole Christmas to PetSmart  and proud to be a part of the 'Pin It
for Pets' initiative,” said Steven Shweky, president of Fetch for Pets!.
“PetSmart’s Santa Claws photo events make it even easier to take a photo of
your pet getting into the holiday spirit. Simply snap a photo, post with the
#pinitforpetsmart hashtag and you’re done! It’s that easy to help save the
lives of homeless pets.”

Pet parents who want to “Pin It for Pets” and help save the life of a homeless
pet can follow these easy steps:

  *Go to Pinterest and upload a picture of your pet in a holiday theme
  *Include the #pinitforpetsmart hashtag in the picture description
  *Submit a link to your #pinitforpetsmart Pinterest pin on PetSmart’s
    Facebook page: Facebook.com/PetSmart

To follow PetSmart on Pinterest, visit http://www.pinterest.com/petsmartcorp.
For more information on PetSmart holiday products, Santa Claws photo events,
great deals and store hours, visit www.petsmart.com.

About PetSmart

PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets. The company employs
approximately 50,000 associates and operates more than 1,269 pet stores in the
United States, Canada and Puerto Rico, over 195 in-store PetSmart^®
PetsHotel^® dog and cat boarding facilities and is a leading online provider
of pet supplies and pet care information (http://www.petsmart.com). PetSmart
provides a broad range of competitively priced pet food and pet products; and
offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp^SM
day care services and pet adoption services. Since 1994, PetSmart Charities,
Inc., an independent 501(c)(3) non-profit animal welfare organization and the
largest funder of animal welfare efforts in North America, has provided more
than $165 million in grants and programs benefiting animal welfare
organizations. Through its in-store pet adoption partnership with PetSmart
Charities^®, PetSmart has helped save the lives of more than 5 million pets.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

Contact:

GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
dbickelmann@GolinHarris.com
or
PetSmart Media Line
623-587-2177
pr@ssg.petsmart.com
 
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