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Authentix and L’Oreal USA to Present Best Practices for Product Traceability at 7th Global Forum on Pharmaceutical

  Authentix and L’Oreal USA to Present Best Practices for Product Traceability
  at 7th Global Forum on Pharmaceutical Anticounterfeiting and Diversion

  Companies to share best practices of proven consumer product traceability
                     program with pharmaceutical industry

Business Wire

DALLAS -- November 28, 2012

Authentix, the global leaders in authentication, and L’Oreal USA, a division
of the world's largest cosmetics and beauty company, will deliver a
presentation on best practices for product traceability and the prevention of
product counterfeiting, theft and diversion at the 7^th Annual Global Forum on
Pharmaceutical Anticounterfeiting and Diversion. The event, hosted by
Reconnaissance International, is to be held November 27-29, 2012, in
Washington, D.C.

The presentation, entitled “Best Practices and Lessons Learned from Deploying
a Successful Traceability Program in the Consumer Goods Industry,” will help
address the knowledge gap that exists when it comes to making a track and
trace program operationally successful. While the pharmaceutical industry is
weighing various options for the adoption of industry-wide traceability
programs, L’Oreal USA and Authentix have proven experience in the
implementation of an item-level traceability program to support Quality
Assurance efforts.

In this presentation, Chris Lyden, Senior Director Brand Equity Protection of
L’Oreal USA and Majid Fazeli, VP Authentication Serialization of Authentix,
will share their results and lessons they have learned from the successful
implementation of a large-scale, commercial traceability program in the
consumer goods market. They will discuss the importance of creating a holistic
authentication and traceability program that combines authentication and
serialization technologies with other ancillary processes such as product
sampling, market monitoring and effective contract management to realize the
maximum return on the investments made.

What: “Best Practices and Lessons Learned from Deploying a Successful
Traceability Program in the Consumer Goods Industry”

Who: Chris Lyden, Senior Director Brand Equity Protection, L’Oreal USA and
Majid Fazeli, VP Authentication Serialization, Authentix

When: Thursday, November 29^th at 10:00 AM EST

Where: Omni Shoreham Hotel, 2500 Calvert Street Northwest, Washington, D.C.
20008

For more information and to register for the 7^th Annual Global Forum on
Pharmaceutical Anticounterfeiting and Diversion, please visit
http://www.pharma-anticounterfeiting.com.

About Authentix

Authentix, the global leaders in authentication, provides brand protection,
excise tax recovery, and supply chain security solutions to governments and
Fortune 500 companies around the world. Authentix helps safeguard clients in
the oil and gas, pharmaceutical and consumer goods industries from
counterfeiting, smuggling and adulteration issues. In addition, Authentix
protects the currency of multiple industry-leading central banks. Innovative
nano-scale engineering, serialization authentication expertise and
cutting-edge sensor knowledge help Authentix create effective customized
solutions that address each client's needs. To date, Authentix has helped
recover $11 billion in lost revenue for our clients. For more information,
please visit www.authentix.com.

Contact:

Authentix
Marc Daigle, 469-737-4400
Director, Marketing and Creative