Philips Highlights Future Innovations at RSNA 2012 Transformation Lab

    Philips Highlights Future Innovations at RSNA 2012 Transformation Lab

PR Newswire

CHICAGO, Nov. 28, 2012

CHICAGO, Nov. 28, 2012 /PRNewswire/ --Underscoring its commitment to
providing innovations that transform care now and into the future, Royal
Philips Electronics (NYSE: PHG, AEX: PHIA) highlights the company's future
innovations at the 98^th annual meeting of the Radiological Society of North
America (RSNA) in Chicago, November 25-29. In addition to showcasing the
existing solutions within its Imaging 2.0 portfolio, Philips is offering a
preview of solutions that aim to improve the future of healthcare delivery.

Since the launch of Imaging 2.0, Philips has continued to develop solutions
that enable clinicians to provide quality, personalized care for their
patients more efficiently and with better outcomes. With each new innovation,
developed with customer insights, Philips collaborates with users to further
improve upon its solutions with the goal of transforming the future of
healthcare for clinicians and patients.

"At Philips, we understand that the healthcare landscape is constantly
changing and that radiologists require advanced solutions that allow them to
adapt to these changes," said Gene Saragnese, chief executive officer of
Imaging Systems at Philips. "We believe that investment in future innovations
is vital, and therefore continue to collaborate with clinicians to help them
bring the best care possible to their patients."

For the first time at RSNA, Philips is offering all attendees a tour of the
"Transformation Lab," a section of Philips' RSNA booth that provides a preview
of selected Philips innovative works-in-progress. Some of the future solutions
that will be featured include:

  oNext Generation Radiology Reporting and Collaboration: Medical imaging is
    being used in the diagnosis and treatment of an increasing number of
    patients and diseases, putting greater demands on radiology departments.
    Philips is developing technologies for the next-generation radiology
    reporting system that aim to help radiologists pull together relevant
    patient data, decide on appropriate imaging protocols, liaise with
    radiology technicians and write up reports and communicate with referring
    physicians, allowing them to spend more time doing what they do best –
    analyzing images.

  oAnatomical Intelligence: In order to speed up radiology workflows, Philips
    is integrating its advanced organ modeling technology into clinical
    application prototypes that uses a patient-specific model with the goal of
    allowing radiologists to navigate and manipulate 3D images in terms of
    anatomies rather than X/Y/Z coordinates. This new technology aims to
    enable radiologists to rapidly navigate images and quickly make clinically
    relevant measurements. Currently available for 3D heart models, Philips'
    objective is to eventually adapt this technology for all major organs of
    the body and to introduce anatomical intelligence in all clinical

To learn more, visit Philips at RSNA 2012 in the North Building Hall B of the
McCormick Place convention center at booth 7719 from November 25-29. For more
information, additional materials and images, go to and click on the "News Center" tab.

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people's lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6
billion and employs approximately 121,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care
and home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming, home and portable
entertainment and oral healthcare. News from Philips is located at

Forward-looking statements
This release may containcertain forward-looking statements with respect to
the financial condition, results of operations and business of Philips and
certain of the plans and objectives of Philips with respect to these items.By
their nature, forward-looking statements involve risk and uncertainty because
they relate to events and depend on circumstances that will occur in the
future and there are many factors that could cause actual results and
developments to differ materially from those expressed or implied by these
forward-looking statements.

SOURCE Royal Philips Electronics

Contact: Rachel Bloom-Baglin, +1-978-659-3748,
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