First Data Releases Black Friday 2012 SpendTrend® Analysis

  First Data Releases Black Friday 2012 SpendTrend® Analysis

    Thanksgiving and Black Friday Spending Strong As Shoppers Sought Early
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Business Wire

ATLANTA -- November 28, 2012

First Data Corporation, a global leader in electronic commerce and payment
processing, today released its First Data SpendTrend^®  analysis for Black
Friday 2012 compared to Black Friday 2011. SpendTrend tracks same-store
consumer spending by credit, signature debit, PIN debit, EBT, closed-loop
prepaid cards and checks at U.S. merchant locations.

Earlier Store Openings Lured Shoppers

Year-over-year retail dollar volume growth on Thanksgiving and Black Friday
was healthy at 5.6% as many retailers started the holiday shopping season
earlier this year and consumers welcomed the opportunity to find bargains. The
growth was impressive considering tough 2011 comps and that retail dollar
volume growth has been in the 3% range for the past couple of months. Retail
category performance varied considerably with building material, garden
equipment and supply dealers, and clothing and clothing accessories stores
being the top performers.

Average Ticket Growth Spiked Due To Less Aggressive Discounting

Average ticket growth at retailers swung from negative (-0.9%) in 2011 to
positive (+1.9%) in 2012 over the Thanksgiving to Black Friday
period.Shoppers boosted their overall spend and retailers shifted discounting
strategies. The rise in average tickets reflect the strengthening position of
retail as some merchants may have less of an incentive to drive sales at the
expense of profits.

“Holiday spending got off to a strong start as consumers were attracted by
retailers' efforts to make shopping easier, including opening stores on
Thanksgiving and expanding shipping and layaway options,” said Rikard Bandebo,
vice president and economist, First Data. “Even though spending was not quite
as strong on the East Coast, spending in hurricane-struck areas was still
healthy and consumer confidence has been strong. While the start of the
holiday spending season appeared good, merchants will monitor shoppers to see
if they can sustain the spending growth through the holiday season.”

Overall Retail Growth Rates       CHANGE
Dollar Volume                     +5.6%
Transaction                       +3.6%
Average Ticket                    +1.9%
Note: All transactions are same-store growth.

For more information on First Data SpendTrend, visit
www.firstdata.com/infoanalytics or call SpendTrend Customer Care at
800-430-0169.

To participate in the SpendTrend conversation, please follow First Data at
http://twitter.com/spendtrend and join us at http://facebook.com/spendtrend.

Around the world, every second of every day, First Data makes payment
transactions secure, fast and easy for merchants, financial institutions and
their customers. First Data leverages its vast product portfolio and expertise
to drive customer revenue and profitability. Whether the choice of payment is
by debit or credit card, gift card, check or mobile phone, online or at the
checkout counter, First Data takes every opportunity to go beyond the
transaction.

First Data SpendTrend, a macro-economic indicator, is based on aggregate
same-store sales activity in the First Data Point of Sale Network. First Data
SpendTrend does not represent First Data’s financial performance.

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Contact:

Elizabeth Grice, First Data
303-967-8526
elizabeth.grice@firstdata.com
 
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