Rockin' Around The HoliDDay Trio: Dunkin' Donuts' New Twitter Sweepstakes Celebrates Three Coffee Flavors That Brew Holiday

  Rockin' Around The HoliDDay Trio: Dunkin' Donuts' New Twitter Sweepstakes
           Celebrates Three Coffee Flavors That Brew Holiday Spirit

Dunkin' Donuts re-brands Twitter profile page and hosts interactive
sweepstakes allowing fans to vote for and fill up holiday coffee flavors in
real-time

PR Newswire

CANTON, Mass., Nov. 27, 2012

CANTON, Mass., Nov. 27, 2012 /PRNewswire/ --'Tis the season to celebrate with
a White Chocolate, Peppermint Mocha and Gingerbread coffee or latte at Dunkin'
Donuts, America's all-day, everyday stop for coffee and baked goods. To
celebrate the brand's newest seasonal beverage flavor White Chocolate, in
addition to the return of Peppermint Mocha and Gingerbread coffee and lattes,
Dunkin' Donuts has a new way for its Twitter followers to share which flavor
brews holiday cheer.Beginning today and continuing through Monday, December
3, Dunkin' Donuts will host the "Flavor-Full HoliDDay Coffee Twitter
Sweepstakes," asking followers to share their seasonal flavor preference for a
chance to win one of three daily $50 mGifts. 

(Logo: http://photos.prnewswire.com/prnh/20110224/NY53806LOGO )

In a unique twist, Dunkin' Donuts is adding an interactive element to this
sweepstakes as it introduces its redesigned Twitter brand profile, by allowing
fans to tweet which Dunkin' Donuts seasonal coffee flavor puts them in the
holiday spirit with the designated hashtag of their choice: #DDWhiteChocolate,
#DDPeppermintMocha or #DDGingerbread, along with hashtag #Entry. While fans
vote, corresponding cups of Dunkin' Donuts iced coffee displayed on the header
image of the brand's official Twitter page will fill up. Throughout the
sweepstakes, fans can track which seasonal flavor is trending and Dunkin'
Donuts will share which flavor reigned supreme at the end of the promotion.
For additional terms and conditions related to Dunkin' Donuts' "Flavor-Full
HoliDDay Coffee Twitter Sweepstakes," please visit:
http://www.dunkindonuts.com/content/dunkindonuts/en/promotions/flavor_holidday_sweeps.html.

According to Scott Hudler, Vice President of Global Consumer Engagement for
Dunkin' Brands, the "Flavor-Full HoliDDay Coffee Twitter Sweepstakes" was
inspired by the Dunkin' Donuts interest in updating its Twitter brand page in
a unique and engaging way. "We saw the Twitter redesign as an opportunity to
work closely with our digital partners to create something innovative for our
growing community of 183,000+ followers. Launching the 'Flavor-Full HoliDDay
Coffee Twitter Sweepstakes' with our header photo capturing our fan's votes in
real-time showcases our commitment to promoting a two-way dialogue with our
followers, while allowing them a fun chance to win an mGift and keep
themselves going during the busy holiday season."

In addition to Dunkin' Donuts' hot and iced seasonal coffee and lattes, the
brand is serving up a host of holiday items to keep people running throughout
the busy weeks ahead. Available year-round at participating Dunkin' Donuts
restaurants nationwide, Dunkin' Donuts' Mint Hot Chocolate puts a spin on the
classic Hot Chocolate, combining the warmth of rich and delicious Hot
Chocolate with a cool, invigorating minty flavor. Dunkin' Donuts' new
Peppermint Mocha and Hot Cocoa K-Cup^®  packs are available at participating
U.S. restaurants and allow guests to brew a perfect cup of coffee or hot cocoa
in under one minute at the touch of a button. Also perfect for holiday parties
or gatherings is Dunkin' Donuts' Peppermint Mocha packaged coffee, which is
available for a limited time only in an 8-oz size at participating
restaurants.

Dunkin' Donuts also offers holiday themed donuts for a sweet seasonal treat.
Dunkin' Donuts' new Red Velvet Drizzle Donut is a glazed red velvet cake donut
with cream cheese icing drizzle. Dunkin' Donuts' new Red Velvet MUNCHKINS® are
the glazed red velvet cake in a festively fun bite size. And, Dunkin' Donuts'
new Holiday Star Donut features a star-shaped, bavarian creme filled donut
topped with green icing and white star sprinkles.

For more information about Dunkin' Donuts, please visit www.DunkinDonuts.com
or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).

About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop
for coffee and baked goods. Dunkin' Donuts is a market leader in the
regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and
muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer
loyalty in the coffee category by Brand Keys for six years running. The
company has more than 10,000 restaurants in 32 countries worldwide. For the
full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported
sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is
part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit www.DunkinDonuts.com. 

Contact:
Jessica Gioglio
Dunkin' Brands
781-737-5200
Jessica.Gioglio@DunkinBrands.com

SOURCE Dunkin' Donuts

Website: http://www.dunkindonuts.com
 
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