Walmart Canada's Our Finest barbecue collection wins award for innovation and
creativity in private label products
Best New Product/ Product Line, Mass Merchandise and Club Channel award
recognizes retailers for out-of-this-world innovation and creativity in the
store brand market
MISSISSAUGA, ON, Nov. 27, 2012 /CNW/ - Walmart Canada was recently selected by
Private Label Store Brands magazine as the winner in the Best New Product/
Product Line, Mass Merchandise and Club Channel category for its Our Finest
barbecue collection. The decision was based on the line's extensiveness, its
function as a total solution for outdoor gatherings that won't have shoppers
breaking the bank and the retailer's dedication to expanding its Our Finest
line of premium products.
"A lot went into making sure Walmart's new premium tier brand Our Finest would
be right for Walmart Canada and Walmart Canada's customers," said Sandra
Farwell, vice president of brand management and private label at Walmart
Canada. "Our Finest is distinct to Walmart Canada, built to reflect Canadian
tastes, preferences and styles and what our Canadian customers want in
premium, great tasting grocery products.Extensive work went into ensuring
the brand and its offering are right: family favourites that, above all, offer
great taste and unbelievable value."
With nearly 50 products, all at $10 or less, the Our Finest barbecue
collection offers Canadians everything they need to host a successful
barbecue, from premium burgers and frankfurters, to side salads, to delectable
ice cream desserts and essentials such as ketchup, extra virgin olive oil,
barbecue sauces and buns.
"We pride ourselves in the taste, quality and distinct twists we bring to
family favourites.Our product developers start all their development
sessions grounded in classic family favourites, but challenge themselves to
take risks and be really creative when approaching these products," added
Farwell. "We want to be known as providing Canadians access to great tasting,
premium products the whole family will love at prices they can afford. These
are products mom is excited to buy at any time instead of products mom buys
for a special occasion or saves for when the kids go to bed."
The retailer officially launched the Our Finest brand in 2011 with a holiday
collection featuring everything Canadians need to host a party or family
dinner, including appetizers, sparkling beverages, main dishes, sides and
desserts. Since the launch, the retailer has quickly expanded the Our Finest
brand, which now includes more than 200products, with more being introduced
to the market with every season.
"It's is an honour and a privilege to be considered for this award and an
absolute delight to win.Our Finest provides great taste and quality at
unbelievably low prices every day, meaning our customers can enjoy premium
foods at a budget they can afford," said Farwell.
About Walmart Canada
Walmart Canada operates a growing chain of more than 370 locations nationwide
serving more than one million customers each day, as well as its flagship
online store, www.walmart.ca, which is visited by over 250,000 Canadians
daily. With 90,000 associates, Walmart Canada is one of Canada's largest
employers and is recognized by Waterstone Human Capital as having one of
Canada's top 10 corporate cultures. Walmart Canada is focused on helping
Canadian families in need. Since 1994, Walmart has donated and raised more
than $160 million to Canadian charities and not-for-profit organizations.
Additional company information can be found at walmartcanada.ca,
facebook.com/walmartcanada and at twitter.com/@walmartcanada.
Image with caption: "The award-winning Our Finest barbecue collection includes
everything you need to host a successful barbecue, from premium burgers and
frankfurters, to side salads, to delectable ice cream desserts and essentials
such as ketchup, extra virgin olive oil, barbecue sauces and buns. (CNW
Group/Walmart Canada)". Image available at:
SOURCE: Walmart Canada
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CO: Walmart Canada
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-0- Nov/27/2012 16:30 GMT
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