Walmart Canada's Our Finest barbecue collection wins award for innovation and creativity in private label products

Walmart Canada's Our Finest barbecue collection wins award for innovation and 
creativity in private label products 
Best New Product/ Product Line, Mass Merchandise and Club Channel award 
recognizes retailers for out-of-this-world innovation and creativity in the 
store brand market 
MISSISSAUGA, ON, Nov. 27, 2012 /CNW/ - Walmart Canada was recently selected by 
Private Label Store Brands magazine as the winner in the Best New Product/ 
Product Line, Mass Merchandise and Club Channel category for its Our Finest 
barbecue collection. The decision was based on the line's extensiveness, its 
function as a total solution for outdoor gatherings that won't have shoppers 
breaking the bank and the retailer's dedication to expanding its Our Finest 
line of premium products. 
"A lot went into making sure Walmart's new premium tier brand Our Finest would 
be right for Walmart Canada and Walmart Canada's customers," said Sandra 
Farwell, vice president of brand management and private label at Walmart 
Canada. "Our Finest is distinct to Walmart Canada, built to reflect Canadian 
tastes, preferences and styles and what our Canadian customers want in 
premium, great tasting grocery products.Extensive work went into ensuring 
the brand and its offering are right: family favourites that, above all, offer 
great taste and unbelievable value." 
With nearly 50 products, all at $10 or less, the Our Finest barbecue 
collection offers Canadians everything they need to host a successful 
barbecue, from premium burgers and frankfurters, to side salads, to delectable 
ice cream desserts and essentials such as ketchup, extra virgin olive oil, 
barbecue sauces and buns. 
"We pride ourselves in the taste, quality and distinct twists we bring to 
family favourites.Our product developers start all their development 
sessions grounded in classic family favourites, but challenge themselves to 
take risks and be really creative when approaching these products," added 
Farwell. "We want to be known as providing Canadians access to great tasting, 
premium products the whole family will love at prices they can afford. These 
are products mom is excited to buy at any time instead of products mom buys 
for a special occasion or saves for when the kids go to bed." 
The retailer officially launched the Our Finest brand in 2011 with a holiday 
collection featuring everything Canadians need to host a party or family 
dinner, including appetizers, sparkling beverages, main dishes, sides and 
desserts. Since the launch, the retailer has quickly expanded the Our Finest 
brand, which now includes more than 200products, with more being introduced 
to the market with every season. 
"It's is an honour and a privilege to be considered for this award and an 
absolute delight to win.Our Finest provides great taste and quality at 
unbelievably low prices every day, meaning our customers can enjoy premium 
foods at a budget they can afford," said Farwell. 
About Walmart Canada
Walmart Canada operates a growing chain of more than 370 locations nationwide 
serving more than one million customers each day, as well as its flagship 
online store, www.walmart.ca, which is visited by over 250,000 Canadians 
daily. With 90,000 associates, Walmart Canada is one of Canada's largest 
employers and is recognized by Waterstone Human Capital as having one of 
Canada's top 10 corporate cultures. Walmart Canada is focused on helping 
Canadian families in need. Since 1994, Walmart has donated and raised more 
than $160 million to Canadian charities and not-for-profit organizations. 
Additional company information can be found at walmartcanada.ca, 
facebook.com/walmartcanada and at twitter.com/@walmartcanada. 
corporateaffairscanada@wal-mart.com. 
Image with caption: "The award-winning Our Finest barbecue collection includes 
everything you need to host a successful barbecue, from premium burgers and 
frankfurters, to side salads, to delectable ice cream desserts and essentials 
such as ketchup, extra virgin olive oil, barbecue sauces and buns. (CNW 
Group/Walmart Canada)". Image available at:  
http://photos.newswire.ca/images/download/20121127_C3872_PHOTO_EN_21271.jpg 
SOURCE: Walmart Canada 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/November2012/27/c3872.html 
CO: Walmart Canada
ST: Ontario
NI: RET ENT  
-0- Nov/27/2012 16:30 GMT
 
 
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