Hallmark Bumps Up the Fun with Licensed Text Bands

              Hallmark Bumps Up the Fun with Licensed Text Bands

New style band designs feature teen singing sensation Cody Simpson, plus the
popular Disney show "Shake It Up!"

PR Newswire

KANSAS CITY, Mo., Nov. 27, 2012

KANSAS CITY, Mo., Nov. 27, 2012 /PRNewswire/ -- Hallmark adds a new twist to
its Text Bands line with licensed style bands featuring characters, shows and
singers kids love. Participating Hallmark Gold Crown stores now offer a Cody
Simpson style band, plus one featuring the hit Disney show "Shake It Up!"

To view the multimedia assets associated with this release, please click

With the new style bands, fans of Cody Simpson and "Shake It Up!" can bump up
the fun with Hallmark Text Bands, which allow kids to trade messages by
bumping fists or shaking hands. Interchangeable style bands give kids an
opportunity to showcase their style by changing their band to match their
outfits, moods or interests of the day. "Shake It Up!" star Bella Thorne
recently gave Hallmark Text Bands as party favors to guests who attended her
Quinceanera, including co-stars Zendaya Coleman and CarolineSunshine.

"My friends who came to my birthday party love their Hallmark Text Bands,"
said Bella Thorne, "Shake It Up!" actress. "I'm excited Hallmark created
"Shake It Up!" style bands, so all my fans can join in the Text Bands fun."

The new "Shake It Up!" and Cody Simpson designs join a collection of more than
10 style bands, which retail for $4.99 each. Australian teen singer and
songwriter Cody Simpson, who currently is on tour with Justin Bieber, helped
Hallmark introduce Text Bands this summer at Hallmark Text Bands launch
parties. The style band he inspired includes his logo in bright colors and is
the first of many Hallmark Cody Simpson products to be available in Hallmark
Gold Crown stores. Hallmark recently announced a Hallmark Cody Simpson
greeting card line, which will be available the beginning of 2013. 

"It's cool that Hallmark made a Text Band just for my fans," said Cody
Simpson. "I'd love to see all of my angels rocking the band at my concerts."

"By adding licensed products, like Cody Simpson and "Shake It Up!", to our
growing style band collection, we're able to give kids a chance to not only
connect with friends in a new way, but to celebrate a show, character or
musician they admire," said Dan Woodall, Hallmark Product Manager. "Text Bands
and the new style bands make great birthday or upcoming holiday gifts for Cody
Simpson and "Shake It Up!" fans."

To check out the full collection of style bands, watch Text Bands in action
and view Text Bands celebrity videos and photos, visit www.textbands.com.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what's
in their hearts and spend time together — a privilege few other companies in
the world enjoy. Hallmark greeting cards and other products are found in more
than 38,000 retail outlets in the United States, including the network of
flagship Hallmark Gold Crown^® stores. The brand also reaches people online at
Hallmark.com and on television through Hallmark Hall of Fame original movies
and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in
more than 30 languages available in 100 countries. This privately held company
is based in Kansas City, Mo., and is led by the third generation of the
founding Hall family. Visit http://corporate.hallmark.com for more details.

About Cody Simpson
With over 3.6 million Twitter followers, over 3.4 million Facebook likes and
more than 150 million YouTube views, 15-year-old pop star Cody Simpson is
already a teen phenomenon. Simpson, who is currently on tour supporting Justin
Bieber on Bieber's "Believe Tour," marked the recent release of his debut
album "Paradise" with a pair of sold-out concerts at Los Angeles' Staples
Center. This has been a banner year for Cody, having kicked things off with
his own sold out "Welcome To Paradise Tour" and being named "Favorite Aussie
Superstar" at the 2012 Nickelodeon Kids' Choice Awards.Simpson was also among
the top stars invited to participate in the 134^thannual White House Easter
Egg Roll, and kept busy leading up to the release of "Paradise" by joining Big
Time Rush on the massive "Big Time Summer Tour" and releasing a new
interactive film, "Finding Cody," via Warner Music Group's original YouTube
channel, "The Warner Sound." For more information on Cody Simpson, please
visit www.codysimpson.com. For more information on Cody Simpson licensing
opportunities, please contact Sara Nemerov, SVP and Head of Global Consumer
Products & Brand Licensing at sara.nemerov@wmg.com.

About Disney Consumer Products
Disney Consumer Products (DCP), the world's largest licensor, is the business
segment of The Walt Disney Company (NYSE: DIS) and its affiliates that extends
the Disney and Marvel brands to merchandise ranging from apparel, toys, home
decor and books to food and beverages, stationery, electronics and fine art.
DCP develops Disney entertainment franchises into 365 day-a-year product
opportunities at retailers worldwide. DCP is comprised of three businesses:
Licensing, Publishing and Disney Store. The Licensing business is aligned
around six strategic brand priorities: Disney Classic Characters & Disney Moms
and Babies, Disney Media Networks & Games, Disney & Pixar Animation Studios,
Disney Princess & Disney Fairies, Disney Live Action Film, and Marvel.

Disney Publishing Worldwide (DPW) is the world's largest publisher of
children's books, magazines, and digital products. Disney English is DPW's
English language learning business, which includes over 35 Disney English
learning centers across China and a supplemental learning book program. DPW's
growing library of digital products includes best-selling eBook titles and
original apps. The Disney Store retail chain operates across North America,
Europe, and Japan with more than 350 stores worldwide. Disney Store carries
high-quality products, including exclusive merchandise tied to key Disney and
Marvel entertainment offerings. www.DisneyStore.com and www.DisneyStore.co.uk
are Disney's official online shopping portals. For more information, please
visit Disney Consumer Products or follow us at www.YouTube.com/DisneyLiving,
www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.

Related Links
Hallmark Text Bands
Hallmark Cards, Inc.

SOURCE Hallmark Cards, Inc.

Website: http://www.textbands.com
Contact: Eileen Gaffen, Hallmark Cards, Inc., +1-816-274-4873,
eileen.gaffen@hallmark.com; or Mandy Levings, Fleishman-Hillard,
+1-816-512-2379, mandy.levings@fleishman.com; http://newsroom.hallmark.com
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