Kellogg Company Announces $7.3 Million Contribution to United Way

      Kellogg Company Announces $7.3 Million Contribution to United Way

Campaign breaks company record; funds will address needs in more than 350 U.S.

PR Newswire

BATTLE CREEK, Mich., Nov. 27, 2012

BATTLE CREEK, Mich., Nov. 27, 2012 /PRNewswire/ --Kellogg Company announced
today that its annual United Way campaign generated a record-breaking $7.3
million to benefit initiatives in education, income, health and other basic
needs across the U.S.

"At Kellogg, we embrace a shared vision of bringing community resources
together to help improve lives," said Margaret Bath, senior vice president,
Research, Quality & Technology, Kellogg Company, and this year's executive
sponsor of the company's campaign. "Kellogg employees, retirees and Board
members enthusiastically support United Way because we see the value of their
collaborative work with partner agencies and initiatives to build and sustain
a vibrant community."

The gift exceeded the company's campaign goal by 14 percent and includes
individual pledges, as well as Kellogg dollar-for-dollar match of all pledges
and fundraisers.

"We're grateful to Kellogg and its employees for their generous support of the
communities where they live and work," said Brian Gallagher, president and
CEO, United Way Worldwide. "With their support, we are transforming lives by
improving education, financial stability and health for those who need it

During this year's campaign, 34 company locations reported year-on-year
increased donations of 10 percent or more; eight of these locations reported
increases of more than 100 percent. In addition, more than 1,500 Kellogg
employees put their commitment to work through United Way's Days of Caring
service projects to benefit nearly 25 nonprofit organizations in their local

In 2010, Kellogg received United Way's Spirit of America Award for overall
philanthropy, the organization's highest recognition.

About Kellogg Company
Driven to enrich and delight the world through foods and brands that matter,
Kellogg Company (NYSE: K) is the world's leading producer of cereal, second
largest producer of cookies and crackers and - through the May 2012
acquisition of the iconic Pringles® business - the world's second largest
savory snacks company. In addition, Kellogg is a leading producer of frozen
foods. Every day, our well-loved brands - produced in 18 countries and
marketed in more than 180 countries - nourish families so they can flourish
and thrive. With 2011 sales of more than $13 billion, these brands include
Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®,
Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles, Rice Krispies®, Special K®,
and many more. To learn more about Kellogg Company, including our corporate
responsibility initiatives and rich heritage, please visit

SOURCE Kellogg Company

Contact: Kellogg Company Media Hotline, +1-269-961-3799,
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