Get in The Loop: Bell Media Launches, Dec. 13

− Proudly Canadian, digitally innovative, and always inclusive, Sympatico is 
rebranded The Loop − 
− Jeanne Beker, Leah Miller, Danielle McGimsie, Cynthia Loyst, Amber 
MacArthur, and Owen Reeves become some of The Loop's new video correspondents 
TORONTO, Nov. 27, 2012 /CNW/ - With a proudly Canadian foundation and one of 
Canada's largest online communities, Bell Media announced today that its 
Sympatico portal is rebranding as The Loop at on Thursday, Dec. 13. 
The Loop is an entirely new brand destination that enhances and strengthens 
the most successful content on Sympatico, with more original video hosted by 
distinctive personalities. The Loop is a new daily destination for busy 
people, where users can get in the loop about the latest news and information, 
entertainment buzz, and practical lifestyle advice designed to help make life 
better and easier. New content channels, including "Living", "Style", and 
"Showbiz", all have a lifestyle focus with fresh and fun, shareable content. 
"After 17 years of digital innovation and marketplace success, Sympatico was 
ready for the next stage in its evolution - the bringing together of Bell 
Media's content expertise with the incredible digital delivery opportunities 
of Sympatico," said Catherine MacLeod, Vice-President, Specialty Channels, 
Bell Media. "The Loop is a daily destination with brand-defining 
correspondents for each content channel, and a whole team dedicated to 
original video production. The Loop will enhance the experience of our loyal 
Sympatico audiences with content so effortless and fun, visitors to the site 
will want to make it part of their daily routine." 
**Media Note** The Loop by Sympatico logo and high-resolution screen shot are 
available at 
The Loop's inspiring channels will build on Sympatico's most successful 
content and deliver new, engaging and informative lifestyle content that 
connects with the 25-54 demographic. Each will feature video series and 
segments from industry experts. 
The Loop Living is users' new BFF: approachable and realistic and not afraid 
to ask (or answer) the tough questions. The content is smart and engaging, 
delivered in a genuine, trustworthy tone. It provides the tools to make life 
better and easier, never forgetting that having fun along the way is just as 
important. Content highlights include: 

    --  Cynthia Loyst having candid discussions about love and
        relationships of all kinds, whether with co-workers, friends,
        or significant others.
    --  Girl about town Aimee Keane brings visitors the hottest trends
        in food, drink and style, and how to hit them on a budget.
    --  Gardening expert and THE MARILYN DENIS SHOW regular Owen Reeves
        takes the mystery out of gardening for those who don't
        remember, or never knew how.
    --  APP CENTRAL's Amber MacArthur, takes users into the evolving
        world of technology and social media, highlighting the latest
        and greatest apps for busy lives.

From bathroom tile to boyfriend blazers, The Loop Style exposes Canadians to 
all aspects of personal style without being pretentious. Visitors can expect 
articles and video that is conversational, accessible, and approachable. The 
channel includes:
    --  Video features from international fashion journalism icon
        Jeanne Beker. In her uniquely Jeanne way,
        FashionTelevisionChannel's Beker makes sense of the latest in
        fashion and culture to help users' define their own sense of

--  Experts from THE MARILYN DENIS SHOW, including:
  o Taking on fashion and trends in a more hands-on way, Peter 
Papapetrou discusses what fashion-conscious readers need, and what 
they really don't have to care about.
  o Sebastien Centner discusses all aspects of entertaining, from décor 
to great cocktails to recipes.
  o Eden Bluestein chats about all things beauty in her bubbly, 
engaging way.
  o Amanda Forrest makes the world of home décor and design much more 
accessible, broken down into manageable elements that work in real 


Whether the user's focus is family, work, or their social life, The Loop 
Showbiz carefully hand-picks a daily pop culture fix. Friendly and opinionated 
experts aim to amuse while guiding users through a vibrant mix of news, 
reviews, and celebrity interviews, like:
    --  Fun insider interpretation of the best entertainment news with
        ETALK's Danielle McGimsie.
    --  With her penchant for cooking and baking, along with her love
        for celebrity interviews, E!'s Leah Miller will cook and
        converse with celebs that may or may not be skilled in the

In a culture of information overload, The Loop News offers high-quality news 
and information from CTV News, Canada's #1 news organization. With a spotlight 
on those news items that are most meaningful for The Loop audience, The Loop 
News makes the connection between important events and day-to-day living in 

About The Loop
With more original content, great personalities and fresh focus on lifestyle, 
The Loop is a new online destination that unifies and strengthens the most 
successful content from Sympatico to inform, entertain and inspire Canadians.

About Bell Media Digital:
Bell Media Digital delivers the most popular news, sports, entertainment and 
lifestyle media in Canada through dynamic systems including Canada's leading 
online video network, award-winning websites, user-generated content sites, 
mobile-optimized sites and apps. Bell Media Digital is a division of Bell 
Media, Canada's premier multimedia company with leading assets in television, 
radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's 
largest communications company.

Carolyn Fell, Bell Media Digital, 416.384.2817

SOURCE: Bell Media

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CO: Bell Media
ST: Ontario

-0- Nov/27/2012 17:00 GMT