Sun Media to Launch SUN+, Exclusive Insider Access on Flagship SUN
Five major markets will unveil an exclusive behind-the scenes digital
TORONTO, ONTARIO -- (Marketwire) -- 11/27/12 -- Sun Media announces
the upcoming launch of SUN+, exclusive insider access to an unlimited
digital experience on TorontoSUN.com, CalgarySUN.com, OttawaSUN.com,
EdmontonSUN.com, WinnipegSUN.com and their mobile apps.
Effective Tuesday, December 4th, visitors to any one of the five SUN
websites will be encouraged to register for a SUN+ subscription to
enjoy a completely unlimited SUN digital content experience. Visitors
to the SUN websites can still enjoy unlimited access to: news
highlights, hot topics, breaking news stories, an extensive lineup of
bloggers, the daily Sunshine Girl photo, 'coffee break' diversions
and 20 SUN+ premium articles per month absolutely free! SUN app users
enjoy news highlights on its Android, iOS or BlackBerry mobile apps.
SUN+ provides insider access to in-depth local news, hard-hitting
columnists, live sports commentary, unlimited social sharing of SUN+
content, exclusive Sunshine Girl videos and the investigative
journalism that keeps visitors coming back for more. SUN+ subscribers
also receive a mobile app upgrade unlocking an enhanced on-the-go
experience for Android and iOS device users.
"Today marks another important milestone in Sun Media's digital
transformation and its commitment to delivering the quality and
reliable journalism our readers expect and deserve," said Pierre Karl
Peladeau, President and CEO of Sun Media.
All new SUN+ digital subscribers get access to a special introductory
rate of $0.99 per month for their first three months, allowing
visitors to go beyond the headlines and enjoy the SUN+ digital
experience. Thereafter, the $5.99 regular monthly rate for a SUN+
digital subscription provides great value for subscribers.
While other media outlets have or plan to embark on this industry
wide transformation, Sun Media's market leading Journal de Montreal
and Journal de Quebec introduced a VIP digital experience for website
visitors in September. "Encouraging early results suggest our
customers support digital monetization and value our extensive team
of experienced journalists across the c
ountry," said Peladeau.
As a thank you for their past and future readership ALL subscribers
of the Toronto SUN, Calgary SUN, Ottawa SUN, Edmonton SUN and
Winnipeg SUN will receive a complimentary subscription to SUN+. SUN
print subscribers will be required to go online and register for FREE
to gain unlimited access to the website and mobile apps.
"Sun Media is dedicated to delivering on its digital leadership
position and its commitment to providing quality content, with local
presence, and maximum value to its advertisers and customers," added
Sun Media Corporation
Sun Media Corporation, a subsidiary of Quebecor Media Inc., is
Canada's largest newspaper publisher, based on the circulation of
paid and free newspapers, publishing over 15.1 million copies each
week. With 36 paid-circulation daily newspapers and six free dailies
in nine of the 10 largest urban markets in Canada, each with its own
dedicated website, and almost 200 community newspapers, shopping
guides and other specialty publications, Sun Media Corporation's
English and French language newspapers and websites make it a leading
provider of local news and information. Sun Media Corporation
includes the activities of Osprey Media and Canoe.ca, an integrated
enterprise offering e-commerce, information and communication
services that operates a network of Internet portals that attracts
over 10.5 million unique visitors per month in Canada, including 5.7
million in Quebec. Sun Media Corporation also provides a range of
commercial printing and related services as well as distribution
services for newspapers, flyers and magazines.
Vice President, Public Affairs
Quebecor Media Inc.
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