Toronto Cyclists to Benefit from New Multi-Bike Parking Racks from the Coordinated Street Furniture Program

Toronto Cyclists to Benefit from New Multi-Bike Parking Racks from the 
Coordinated Street Furniture Program 
TORONTO, Nov. 27, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of Astral 
Media Inc. (TSX:ACM.A ACM.B), and the City of Toronto are launching a pilot 
program for new multi-bike parking racks that would make parking bicycles more 
convenient for Toronto cyclists. 
The pilot program is part of Astral Out-of-Home and the City of Toronto's 
ongoing commitment to develop street furniture solutions that make the best 
use of City streets. The new multi-bike rack will maximize available bicycle 
parking by allowing multiple bikes to be parked in each location. 
The program is meant to test the new style of bike rack and if adopted will be 
installed to supplement Toronto's iconic post-and-rings units. The new racks 
will expand the options currently available to the many Torontonians who 
choose to ride their bicycles around the City. 
"Along with the City of Toronto we are committed to offering street furniture 
solutions that improve the beauty and functionality of Toronto's streets," 
said Luc Sabbatini, President of Astral Out-of-Home."The new multi-bike 
racks will help improve the experience of the City's cyclists and is just one 
of the ways Astral and the City of Toronto are working to improve City streets 
and make Toronto's Coordinated Street Furniture Program the best in the world." 
The first of the new multi-bike parking racks are being installed in the 
following locations: 


    --  138 Main Street
    --  Bloor Street West and Christie Street, northwest corner
        (Christie Pits)
    --  14 Roncesvalles Avenue
    --  1303 Queen Street West
    --  117 Jefferson Avenue
    --  1272 Dundas Street West
    --  589 Queen Street West
    --  401 Richmond Street West

The Toronto Street Furniture program was launched in 2008 and provides 
essential street furniture elements including transit shelters, 
litter/recycling bins, newspaper bins and corrals, information/ wayfinding 
pillars, public posting columns, bicycle racks and benches across the City of 
Toronto. The program is fully funded by advertising and the 20 year contract 
has a value of $900 million for the City of Toronto in street furniture, 
repairs, maintenance and capital expenditures. For more information visit the 
Astral Out-of-Home website.

Astral Out-of-Home is one of Canada's leading out-of-home advertising 
companies with more than 9,500 strategically-placed advertising faces in key 
markets in Québec, Ontario, and British Columbia. As a forward-looking 
company, Astral Out-of-Home has embarked on a series of green-and-clean 
initiatives to reduce its ecological footprint and actively participate in 
sustainable development.

Founded in 1961, Astral is one of Canada's largest media companies. It 
operates several media properties—pay and specialty television, radio, 
out-of-home advertising and digital media properties—among the most popular 
in the country. Astral plays a central role in community life across the 
country by offering diverse, rich and vibrant programming that meets the 
tastes and needs of consumers and advertisers alike. To learn more about 
Astral, go toastral.com. 

Media Contacts: Amanda Santino Account Supervisor Weber Shandwick 416 642-7901 
asantino@webershandwick.com  Ron Hutchinson Senior Vice-President Real Estate 
Services, Ontario Astral Out-of-Home 416924-6664 rhutchinson@astral.com  

SOURCE: ASTRAL MEDIA INC.

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CO: Astral Out-of-Home
ST: Ontario
NI: ENT TVNEWS RADIO NP 

-0- Nov/27/2012 14:07 GMT