Toronto Cyclists to Benefit from New Multi-Bike Parking Racks from the
Coordinated Street Furniture Program
TORONTO, Nov. 27, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of Astral
Media Inc. (TSX:ACM.A ACM.B), and the City of Toronto are launching a pilot
program for new multi-bike parking racks that would make parking bicycles more
convenient for Toronto cyclists.
The pilot program is part of Astral Out-of-Home and the City of Toronto's
ongoing commitment to develop street furniture solutions that make the best
use of City streets. The new multi-bike rack will maximize available bicycle
parking by allowing multiple bikes to be parked in each location.
The program is meant to test the new style of bike rack and if adopted will be
installed to supplement Toronto's iconic post-and-rings units. The new racks
will expand the options currently available to the many Torontonians who
choose to ride their bicycles around the City.
"Along with the City of Toronto we are committed to offering street furniture
solutions that improve the beauty and functionality of Toronto's streets,"
said Luc Sabbatini, President of Astral Out-of-Home."The new multi-bike
racks will help improve the experience of the City's cyclists and is just one
of the ways Astral and the City of Toronto are working to improve City streets
and make Toronto's Coordinated Street Furniture Program the best in the world."
The first of the new multi-bike parking racks are being installed in the
-- 138 Main Street
-- Bloor Street West and Christie Street, northwest corner
-- 14 Roncesvalles Avenue
-- 1303 Queen Street West
-- 117 Jefferson Avenue
-- 1272 Dundas Street West
-- 589 Queen Street West
-- 401 Richmond Street West
The Toronto Street Furniture program was launched in 2008 and provides
essential street furniture elements including transit shelters,
litter/recycling bins, newspaper bins and corrals, information/ wayfinding
pillars, public posting columns, bicycle racks and benches across the City of
Toronto. The program is fully funded by advertising and the 20 year contract
has a value of $900 million for the City of Toronto in street furniture,
repairs, maintenance and capital expenditures. For more information visit the
Astral Out-of-Home website.
Astral Out-of-Home is one of Canada's leading out-of-home advertising
companies with more than 9,500 strategically-placed advertising faces in key
markets in Québec, Ontario, and British Columbia. As a forward-looking
company, Astral Out-of-Home has embarked on a series of green-and-clean
initiatives to reduce its ecological footprint and actively participate in
Founded in 1961, Astral is one of Canada's largest media companies. It
operates several media properties—pay and specialty television, radio,
out-of-home advertising and digital media properties—among the most popular
in the country. Astral plays a central role in community life across the
country by offering diverse, rich and vibrant programming that meets the
tastes and needs of consumers and advertisers alike. To learn more about
Astral, go toastral.com.
Media Contacts: Amanda Santino Account Supervisor Weber Shandwick 416 642-7901
email@example.com Ron Hutchinson Senior Vice-President Real Estate
Services, Ontario Astral Out-of-Home 416924-6664 firstname.lastname@example.org
SOURCE: ASTRAL MEDIA INC.
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-0- Nov/27/2012 14:07 GMT
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