Cincinnati Bell Selects Ruckus for Smarter Wi-Fi

               Cincinnati Bell Selects Ruckus for Smarter Wi-Fi

Carrier-Class Wi-Fi Viewed as an Essential Element in Delivering Managed,
Campus-Wide Commercial Services

PR Newswire

SUNNYVALE, Calif., Nov. 27, 2012

SUNNYVALE, Calif., Nov. 27, 2012 /PRNewswire/ --Ruckus Wireless^® (NYSE:
RKUS) today announced that Cincinnati Bell Inc., one of the nation's most
respected local exchange and wireless providers, has standardized on Ruckus
Smart Wi-Fi products and technology to support its fast growing enterprise
managed services, Wi-Fi hotspot and emerging metro public access businesses.


Having offered commercial Wi-Fi services for its high-speed data customers
since 2004, Cincinnati Bell is now deploying Ruckus ZoneFlex^™ Smart Wi-Fi to
support its business customers requiring managed, campus-wide Wi-Fi solutions
such as local stadium venues, college campuses, and other hospitality
establishments. Cincinnati Bell is also considering upgrading their current
Wi-Fi hotspots to higher speed 802.11n using Ruckus Wireless Smart Wi-Fi.

At one college campus in particular, with Ruckus ZoneFlex 802.11n products,
Cincinnati Bell is supporting an average download of 440 gigabytes within a
24-hour period from only 100 students and their devices.

"We're seeing a steady rise in interest and use of public Wi-Fi," said Paul
McDaniel, network engineer at Cincinnati Bell. "As our deployment footprint
grows to meet customer needs, we've seen a marked increase in the bandwidth
required to meet the demand."

According to Cincinnati Bell, higher smartphone penetration continues to drive
wireless data services for its subscriber and commercial business. However,
Wi-Fi as a best effort access technology is no longer acceptable to business
customers and subscribers now armed with powerful, new, Wi-Fi-enabled tablet
devices and smart phones.

"Our business customers are looking for us to provide a comprehensive solution
that includes true carrier-class Wi-Fi," said Mike Waggoner, senior product
manager for Cincinnati Bell. "With Ruckus, we are improving our position on
delivering to our customers what we believe is the best Wi-Fi products and

"With our legacy Wi-Fi system we were seeing performance degrade dramatically
as more and more users were trying to connect to the same AP," said John
Miller, integrated planner, Data and Transport Networking for Cincinnati Bell.
"This is a real problem that conventional Wi-Fi was never really designed to

With Ruckus Smart Wi-Fi, Cincinnati has been able to realize much greater user
capacities per access point (AP) with better signal coverage. An adaptive
antenna array integrated into every Ruckus Wi-Fi AP allows Cincinnati Bell to
deploy less hardware that can support more users at greater distances.

Cincinnati Bell's commercial Wi-Fi services are managed through Ruckus
ZoneDirector Smart WLAN controllers, located at Cincinnati Bell's central
office. Looking forward, Cincinnati Bell sees only more demand for Wi-Fi data
services everywhere their subscribers roam. "We live in an always connect
world. We see Smarter Wi-Fi technology as a cornerstone to satisfying
applications as mobile Internet usage continues to grow," concluded Waggoner.


With headquarters inCincinnati, Ohio,Cincinnati Bell provides integrated
communications solutions - including local, long distance, data, Internet,
entertainment and wireless services - that keep residential and business
customers inGreater Cincinnatiand Dayton connected with each other and with
the world. In addition,Cincinnati Bellprovides best-in-class data center
colocation services to its enterprise customers through its facilities with
fully redundant power and cooling solutions that are currently located in the
Midwest,Texas,London andSingapore. Complementing the colocation
products,Cincinnati Bellalso offers complex information technology solutions
like managed services and technology staffing. For more information, visit


Headquartered in Sunnyvale, CA,Ruckus Wireless(NYSE: RKUS) is a global
supplier of advanced wireless systems for the rapidly expanding mobile
Internet infrastructure market. With 2011 revenues of $120 million, the
company offers a wide range of indoor and outdoor "Smart Wi-Fi"products to
mobile carriers, broadband service providers, and corporate enterprises, and
has more than 16,000 customers worldwide. Ruckus technology addresses Wi-Fi
capacity and coverage challenges caused by the ever-increasing amount of
traffic on wireless networks due to accelerated adoption of mobile devices
such as smartphones and tablets.Ruckus invented and has patented
state-of-the-art wireless voice, video, and data technology innovations, such
as adaptive antenna arrays that extend signal range, increase client data
rates, and avoid interference, ensuring consistent and reliable distribution
of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi.
For more information, visit

Media Contacts
Mark Priscaro
Ruckus Wireless

Lisa McLaughlin
Cincinnati Bell

SOURCE Ruckus Wireless

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