NeoMedia Licenses Mobile Barcode Patents to Kraft Foods Group, Inc.

  NeoMedia Licenses Mobile Barcode Patents to Kraft Foods Group, Inc.

  Kraft selects NeoMedia as an approved vendor for mobile barcode management

Business Wire

BOULDER, Colo. -- November 27, 2012

NeoMedia Technologies, Inc. (OTC BB: NEOM), pioneers in the mobile barcode
industry, today announced that it has granted Kraft Foods  Group, Inc.
(NASDAQ: KRFT), a worldwide, non-exclusive license to NeoMedia’s patents
related to mobile barcode resolution. In addition, Kraft has selected NeoMedia
as an approved vendor for mobile barcode management solutions.

NeoMedia’s Intellectual Property (IP) portfolio, consisting of over 74 patents
awarded and pending worldwide, encompasses many mobile barcode implementations
used widely across the industry. Kraft will look to leverage NeoMedia’s IP
property in the future.

“Staying on top of emerging technologies popular with consumers is vital in
today’s marketplace,” said Renee Zahery, Senior Director, Corporate Affairs,
Kraft. “We are pleased to work with NeoMedia on this licensing arrangement to
support our mobile initiatives.”

“Consumer brands continue to turn to barcode technology as an effective way to
engage with consumers,” said Laura Marriott, Chief Executive Officer of
NeoMedia. “We welcome Kraft as NeoMedia’s first brand licensee as we continue
to grow our IP portfolio and strengthen our overall presence in the market.”

About NeoMedia

NeoMedia Technologies, Inc. is the pioneer in 2D mobile barcode technology and
infrastructure solutions that enable the mobile barcode ecosystem worldwide.
Its solutions have transformed nearly 25 million mobile devices with cameras
across 193 countries into barcode scanners, enabling a range of practical and
engaging applications. With its suite of products, services and extensive IP
portfolio, NeoMedia is able to offer customers a comprehensive end-to-end
mobile barcode solution. NeoMedia’s current customers include international
brands, agencies, handset manufacturers and platform providers. The company
also has a growing portfolio of patent licensees including Microsoft and Kraft

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About Kraft Foods

Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America’s fourth largest
consumer packaged food and beverage company, with revenues of approximately
$19 billion in 2011. Launched as a public and independent company on Oct. 1,
2012, the new Kraft has the spirit of a startup and the soul of a powerhouse.
The company has an unrivaled portfolio of products in the beverages, cheese,
convenient meals and grocery categories. Its iconic brands include Kraft,
Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft’s 25,000 employees in
the U.S. and Canada have a passion for making the foods and beverages people
love. Kraft Foods Group is a member of the Standard & Poor’s 500 index. For
more information, visit and

About Global IP Law Group, LLC

Global IP Law Group, LLC is a law firm based in Chicago, Illinois with
affiliates in London, Auckland, and Seoul. Global IP assists clients in
monetizing patents through sales, licensing, and litigation. The firm advised
Nortel Networks through the monetization process of Nortel’s more than 6,000
patents, which culminated in pending sale to a consortium including Apple,
Microsoft, RIM, Sony and Ericsson for $4.5 billion.


Global IP Law Group, LLC
Cindy Ahn, +1-312-241-1508
Ragnar Olson, +1-312-241-1503
NeoMedia Technologies, Inc.
Lisa Astor / Emily Trevallion, +1-617-502-4300
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