jcpenney Launches Nationwide Holiday Giving Tour

               jcpenney Launches Nationwide Holiday Giving Tour

Retailer Spreads Holiday Cheer, Surprising 12 Cities with Acts of Generosity

PR Newswire

PLANO, Texas, Nov. 27, 2012

PLANO, Texas, Nov. 27, 2012 /PRNewswire/ -- jcpenney today announced the
launch of its nationwide Holiday Giving Tour. Beginning on #GivingTuesday on
Nov. 27, the retailer will embark on a 12-day tour throughout theU.S.,
carrying out special acts of generosity in anew cityeach day. From Christmas
tree lighting and ice skating to Santas and tobogganing, jcpenney will bring a
touch of Christmas cheer to cities across the country through simple, humble
acts of generosity that pay homage to classic American holiday traditions. 


The tour will kick off on Nov. 27 with alive holiday performance by Grammy
Award winning artist John Legend, followed by free ice skating, skate rentals
and hot chocolate in Manhattan's celebrated urban winter wonderland,Citi
Pond^SMat Bryant Park. The tour will conclude on Dec. 8 in Los Angeles with a
free exclusive, acoustic holiday concert outside a jcpenney store, performed
by the reigning CMA Entertainer of the Year and ACM and CMA Male Vocalist of
the Year, Blake Shelton. All events will be shared on jcpenney's Facebook,
Twitter and YouTube pages.

"As a company founded on the Golden Rule, jcpenney has a strong legacy of
giving back. As we embark on our exciting transformation, we realize becoming
America's favorite store isn't just about the shopping experience we offer our
customers – it's also about what we do to support the communities in which we
live and work," said Miki Woodard, jcp cares president and vice president of
philanthropy at jcpenney. "The holidays are a time of generosity and giving
and we look forward to sharing this holiday spirit through our Holiday Giving
Tour by surprising America with acts of generosity across the country."

jcp Teams Up with #GivingTuesday

As a founding partner of #GivingTuesday, jcpenney joins the nationwide
movement on Nov. 27, the first day of the jcp Holiday Giving Tour. The
#GivingTuesday initiative unites families, communities, companies and
individuals to inspire Americans to join in acts of giving and celebrate our
country's great tradition of generosity.

jcpenney stores will also be providing acts of generosity to customers
throughout the holiday season by distributing collectible holiday buttons
featuringone of 50 classic designs and holiday expressions. A unique code on
the back of each button will offer customers a chance towin one of
millionsof gifts including great American vacations,tickets toThe Ellen
DeGeneres Show,jcp merchandise, gift cards, and more. Along with its event in
Bryant Park, jcpenney will also be celebrating #GivingTuesday by donating one
dollar to The Salvation Army – up to $100,000 – for every jcpenney holiday
button redeemed on Nov. 27.

Small Change, Big Difference

The jcp Holiday Giving Tour builds on jcpenney's philanthropic efforts this
season. Through its charitable giving program, jcp cares, jcpenney is making
it possible for customers to give back. From Nov. 23 to Dec. 31, customers can
support The Salvation Army by rounding up their store purchases to the nearest
dollar and donating the difference to the organization's Red Kettle Campaign.
With nearly 25,000 bell ringers at store fronts and shopping malls nationwide,
this annual campaign helps to provide meals, clothing and toys to families who
need it most. The Salvation Army's iconic red kettle is featured as one of
jcpenney's button designs to signify the importance of their mission in
communities across the country.

jcp Holiday Giving Tour Schedule:

  oNov. 27: New York, NY- In partnership with #GivingTuesday, New Yorkers
    will enjoy a complimentary performance by John Legend followed by free ice
    skating, skate rentals and hot chocolate throughout the afternoon at
    CitiPond at Bryant Park.
  oNov. 28: Langhorne, Pa. – Lumberjacks will distribute complimentary
    firewood outside jcpenney's Oxford Valley Mall store.
  oNov. 29: Orlando, Fla. – jcpenney will replace toll booth attendants with
    Santas. For every toll paid, jcpenney will match with a donation to The
    Salvation Army up to $10,000.
  oNov. 30: Knoxville, Tenn. – A miniature jcpenney-branded blimp will drop
    small gifts to unsuspecting pedestrians in Market Square.
  oDec. 1: Dallas, TX – Residents of warm-weather Dallas will get a chance to
    sled down a customized tobogganing hill at Flagpole Hill park.
  oDec. 2: New Orleans, La. – The local jcpenney store at Oakwood Shoping
    Center will surprise residents by turning their parking lot into an ice
    skating rink.
  oDec. 3: Chicago, Ill. – Warming up the Windy City, a cashmere-clad Santa
    will hand out jcp cashmere scarves, hats and more in downtown Chicago.
  oDec. 4: Alamosa, Colo. – The small town will receive a fully decorated,
    Rockefeller Center-sized Christmas tree and lighting ceremony.
  oDec. 5: Kemmerer, Wyo. – Home of jcp's first "Golden Rule" store, jcpenney
    will take over the local town car wash. Without having to get out of their
    cars that morning, the residents of Kemmerer can drive through a tented
    elf-staffed assembly line receiving hot cider or coffee, a $10 jcp gift
    card, a breakfast burrito from a local restaurant, and a car wash by jolly
  oDec. 6: Portland, Ore. – A local artist will create a beautiful
    pointillism portrait made out of hundreds of live poinsettias outside
    Pioneer Courthouse Square and at the end of the day, residents will be
    invited to take them home. 
  oDec. 7: Phoenix, Ariz. – A team of helpful "elves" will offer
    complimentary valet service at the Paradise Valley jcpenney store to
    alleviate any stress around holiday shopping parking.
  oDec. 8: Los Angeles, Calif. – Blake Shelton will give an exclusive,
    acoustic holiday performance outside the jcpenney store at Westfield
    Culver City.

For images and additional media assets, please visit Follow
@jcpnews on Twitter for company information and exclusive announcements
throughout the holiday season.

jcpenney media relations:
Kate Coultas and Daphne Avila

Beth Andrews / Katie Harris-Maines
310-854-4800 /

About jcpenney

More than a century ago, James Cash Penney founded his company on the
principle of the Golden Rule: treat others the way you'd like to be treated –
Fair and Square. His legacy continues to this day, as J. C. Penney Company,
Inc. (NYSE: JCP) boldly transforms the retail experience across 1,100 stores
and to become America's favorite store. Focused on making the customer
experience better every day, jcpenney is dreaming up new ways to make
customers love shopping again. On every visit, customers will discover great
prices every day in a unique Shops environment that features exceptionally
curated merchandise, a dynamic presentation and unmatched customer service.
For more information, visit us at

About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church
established in 1865, has been supporting those in need in His name without
discrimination for more than 130 years in the United States. Nearly 30 million
Americans receive assistance from The Salvation Army each year through the
broadest array of social services that range from providing food for the
hungry, relief for disaster victims, assistance for the disabled, outreach to
the elderly and ill, clothing and shelter to the homeless and opportunities
for underprivileged children. 82 cents of every dollar spent is used to
support those services in 5,000 communities nationwide. For more information,
go to

About #GivingTuesday

#GivingTuesday is harnessing the power of social media to create a
nationalmovement around the holidays that is dedicated to giving. The
#GivingTuesday movement is inspiring people to take collaborative action to
improve their local communities, to give back in better, smarter ways to the
charities and causes they celebrate and to help create a better world. It will
begin with a national day of giving on November 27, 2012. #GivingTuesday is a
first-of-its-kind effort to harnesses the collective power of a unique blend
of partners—charities, families, businesses and individuals—to transform how
people think about, talk about and participate in the giving season. For more
information, go to

SOURCE jcpenney

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