Local Corporation Granted U.S. Pay-Per-Call Patent
Patent Can Help Company Monetize Multi-Billion Dollar Mobile Advertising
IRVINE, Calif. -- November 27, 2012
Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced that the U.S. Patent and Trademark Office has granted the company
patent number 8,306,208, which covers a pay-per-call Enhanced Directory
Assistance method or system.
Issued on Nov. 6, 2012, the patent describes an Enhanced Directory Assistance
(EDA) method and/or system whereby pay-per-call advertiser listings are
provided to consumers in response to directory assistance inquiries. The
company believes that the patent may cover numerous pay-per-call EDA inquiry
methods, such as text and the latest voice command search integrations offered
on many of today’s smartphones, as well as traditional voice-based EDA
"Borrell Associates estimates that approximately 5 billion Enhanced Directory
Assistance (EDA) inquiries from mobile devices will be made in 2012, along
with 1 billion more from landlines. EDA is gradually transitioning into an
advertiser-pays model, with pay-per-call representing the advertising
vehicle," said Heath Clarke, Local Corporation chairman and chief executive
officer. “We believe this patent may represent a core intellectual property
component of the emerging pay-per-call mobile ad industry because it
contemplates the provision of pay-per-call ad listings in response to EDA
searches. We’re pleased that this patent validates the considerable time we
have spent developing our intellectual property in the area of performance
advertising, including EDA.”
The patent also provides a method and/or system for dynamically ordering
pay-per-call directory listing results and tracking subsequent telephone
referrals. EDA pay-per-call ad revenue is intended to provide additional
revenue for carriers. The patent is a continuation of a patent previously
issued to the company.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://www.localcorporation.com.
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Investor Relations Contact:
Janine Zanelli, 949-341-5340
Media Relations Contact:
Cameron Triebwasser, 949-789-5223
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