Local Corporation Granted U.S. Pay-Per-Call Patent

  Local Corporation Granted U.S. Pay-Per-Call Patent

   Patent Can Help Company Monetize Multi-Billion Dollar Mobile Advertising
                                    Market

Business Wire

IRVINE, Calif. -- November 27, 2012

Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced that the U.S. Patent and Trademark Office has granted the company
patent number 8,306,208, which covers a pay-per-call Enhanced Directory
Assistance method or system.

Issued on Nov. 6, 2012, the patent describes an Enhanced Directory Assistance
(EDA) method and/or system whereby pay-per-call advertiser listings are
provided to consumers in response to directory assistance inquiries. The
company believes that the patent may cover numerous pay-per-call EDA inquiry
methods, such as text and the latest voice command search integrations offered
on many of today’s smartphones, as well as traditional voice-based EDA
inquiries.

"Borrell Associates estimates that approximately 5 billion Enhanced Directory
Assistance (EDA) inquiries from mobile devices will be made in 2012, along
with 1 billion more from landlines. EDA is gradually transitioning into an
advertiser-pays model, with pay-per-call representing the advertising
vehicle," said Heath Clarke, Local Corporation chairman and chief executive
officer. “We believe this patent may represent a core intellectual property
component of the emerging pay-per-call mobile ad industry because it
contemplates the provision of pay-per-call ad listings in response to EDA
searches. We’re pleased that this patent validates the considerable time we
have spent developing our intellectual property in the area of performance
advertising, including EDA.”

The patent also provides a method and/or system for dynamically ordering
pay-per-call directory listing results and tracking subsequent telephone
referrals. EDA pay-per-call ad revenue is intended to provide additional
revenue for carriers. The patent is a continuation of a patent previously
issued to the company.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://www.localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect'" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.

*Subhead: BIA/Kelsey

Contact:

Investor Relations Contact:
Local Corporation
Janine Zanelli, 949-341-5340
jzanelli@local.com
or
Media Relations Contact:
Local Corporation
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com
 
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