Watching Movies: A Holiday Tradition for Nearly Half of Canadians Celebrating
TORONTO, Nov. 27, 2012 /CNW/ - Canadian holiday traditions may be changing, as
families are curling up to watch movies during the holiday season. New
research from Netflix and Leger Marketing shows that watching movies together
is amongst the top five holiday traditions in Canada.
According to the survey of Canadians who celebrate the holidays, over half (58
per cent) of households with children reported that they watch movies together
during the holidays. Holiday dinners, cooking, baking and shopping were also
listed as top family traditions.
"The holidays are all about relaxing and spending time with loved ones, so
it's no surprise that watching movies is a growing family tradition," Jerry
Kowal, Director of Content at Netflix. "Canada is a tech savvy country, and
the fact that Netflix is available on over 800 devices makes it even easier to
incorporate at-home entertainment as a valued holiday tradition."
While watching movies is a big part of Canadian holiday traditions, another
holiday tradition, purchasing gifts, isn't easy for the majority of those
surveyed. Netflix research shows that 62 per cent of Canadians who participate
in holiday gift giving say that it's difficult to find a gift the entire
family can enjoy, while the same amount (62 per cent) say it's hard to find
the perfect gift while staying within a set budget.
Even though Canadians find it difficult to find the perfect gift, most believe
it's the thought that counts. For many Canadians, a meaningful gift doesn't
include a hefty price tag as the majority of Canadian gift givers (86 per
cent) feel you don't need to spend a lot to give a great gift; half (49 per
cent) say it's possible to purchase a great holiday gift under $10.
"The holidays can be a stressful time for Canadian bank accounts and it's hard
to find a great gift for under $10," said Kowal. "At just $8 a month for
unlimited TV and movies, gifting a Netflix subscription provides great value
for gift-givers weary of going into the red this holiday season."
Additional findings among gift givers from the Netflix survey:
-- Sixty-nine per cent think it's hard to find a great gift at the
-- Three quarters can name a gift under $10 they'd be happy to
-- Over three quarters say it's possible to purchase a meaningful
-- Sixty-nine per cent think it's difficult to find a great last
-- Eighty-three per cent try to avoid crowds when holiday shopping
-- Forty-two per cent shop online to avoid crowds and lineups
About Netflix: With more than 30 million streaming members in the United
States, Canada, Latin America, the United Kingdom, Ireland and the Nordics,
Netflix, Inc. (NASDAQ: NFLX) is the world's leading Internet subscription
service for enjoying movies and TV programs. For one low monthly price,
Netflix members can instantly watch movies and TV programs streamed over the
Internet to PCs, Macs and TVs. Among the large and expanding base of devices
streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3
consoles; an array of Blu-ray disc players, Internet-connected TVs, home
theater systems, digital video recorders and Internet video players; Apple
iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, over
800 devices that stream from Netflix are available. For additional
information, visit www.netflix.com. Follow Netflix on Facebook and Twitter.
About the Survey: A total of 1009 Canadians who celebrate the holiday season
completed an online survey between October 4 and October 8, 2012 using Leger
Marketing's online panel, LegerWeb. A probability sample of the same size
would yield a margin of error of +/- 3.1%, 19 times out of 20.
Kiel Hume, Environics Communications, firstname.lastname@example.org, +1-416-969-2807,
or Amanda Fearon, Environics Communications, email@example.com,
PRN Photo Desk, firstname.lastname@example.org
SOURCE: Netflix, Inc.
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-0- Nov/27/2012 14:03 GMT
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