Watching Movies: A Holiday Tradition for Nearly Half of Canadians Celebrating the Season

Watching Movies: A Holiday Tradition for Nearly Half of Canadians Celebrating 
the Season 
TORONTO, Nov. 27, 2012 /CNW/ - Canadian holiday traditions may be changing, as 
families are curling up to watch movies during the holiday season. New 
research from Netflix and Leger Marketing shows that watching movies together 
is amongst the top five holiday traditions in Canada. 
According to the survey of Canadians who celebrate the holidays, over half (58 
per cent) of households with children reported that they watch movies together 
during the holidays. Holiday dinners, cooking, baking and shopping were also 
listed as top family traditions. 
"The holidays are all about relaxing and spending time with loved ones, so 
it's no surprise that watching movies is a growing family tradition," Jerry 
Kowal, Director of Content at Netflix. "Canada is a tech savvy country, and 
the fact that Netflix is available on over 800 devices makes it even easier to 
incorporate at-home entertainment as a valued holiday tradition." 
While watching movies is a big part of Canadian holiday traditions, another 
holiday tradition, purchasing gifts, isn't easy for the majority of those 
surveyed. Netflix research shows that 62 per cent of Canadians who participate 
in holiday gift giving say that it's difficult to find a gift the entire 
family can enjoy, while the same amount (62 per cent) say it's hard to find 
the perfect gift while staying within a set budget. 
Even though Canadians find it difficult to find the perfect gift, most believe 
it's the thought that counts. For many Canadians, a meaningful gift doesn't 
include a hefty price tag as the majority of Canadian gift givers (86 per 
cent) feel you don't need to spend a lot to give a great gift; half (49 per 
cent) say it's possible to purchase a great holiday gift under $10. 
"The holidays can be a stressful time for Canadian bank accounts and it's hard 
to find a great gift for under $10," said Kowal. "At just $8 a month for 
unlimited TV and movies, gifting a Netflix subscription provides great value 
for gift-givers weary of going into the red this holiday season." 
Additional findings among gift givers from the Netflix survey: 

    --  Sixty-nine per cent think it's hard to find a great gift at the
        last minute
    --  Three quarters can name a gift under $10 they'd be happy to
    --  Over three quarters say it's possible to purchase a meaningful
        gift online
    --  Sixty-nine per cent think it's difficult to find a great last
        minute gift
    --  Eighty-three per cent try to avoid crowds when holiday shopping
    --  Forty-two per cent shop online to avoid crowds and lineups

About Netflix:  With more than 30 million streaming members in the United 
States, Canada, Latin America, the United Kingdom, Ireland and the Nordics, 
Netflix, Inc. (NASDAQ: NFLX) is the world's leading Internet subscription 
service for enjoying movies and TV programs. For one low monthly price, 
Netflix members can instantly watch movies and TV programs streamed over the 
Internet to PCs, Macs and TVs. Among the large and expanding base of devices 
streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 
consoles; an array of Blu-ray disc players, Internet-connected TVs, home 
theater systems, digital video recorders and Internet video players; Apple 
iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, over 
800 devices that stream from Netflix are available. For additional 
information, visit Follow Netflix on Facebook and Twitter.

About the Survey:  A total of 1009 Canadians who celebrate the holiday season 
completed an online survey between October 4 and October 8, 2012 using Leger 
Marketing's online panel, LegerWeb.  A probability sample of the same size 
would yield a margin of error of +/- 3.1%, 19 times out of 20.

Kiel Hume, Environics Communications,, +1-416-969-2807, 
or Amanda Fearon, Environics Communications,, 

PRN Photo Desk,

SOURCE: Netflix, Inc.

To view this news release in HTML formatting, please use the following URL:

CO: Netflix, Inc.
ST: Ontario

-0- Nov/27/2012 14:03 GMT

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