Sun Life and bswift Partner to Expand Online Enrollment in Group and Voluntary Benefits

  Sun Life and bswift Partner to Expand Online Enrollment in Group and
  Voluntary Benefits

 Leading group insurance carrier and premier benefits software provider offer
    HR professionals and employees cutting edge online benefits technology

Business Wire

WELLESLEY, Mass. -- November 27, 2012

The U.S. business group of Sun Life Financial Inc. (NYSE: SLF, TSX: SLF) and
bswift, a leader in software and services for employee benefits
administration, announced today an agreement allowing HR professionals to
manage online benefits administration and enrollment more effectively.

The partnership allows brokers and HR executives to offer Sun Life group and
voluntary benefits products using bswift’s intuitive technology, which guides
consumers through the enrollment and evidence of insurability (EOI) processes
with ease and seamlessly facilitates enrollment and eligibility, at a
negotiated per-employee-fee.

“Sun Life’s agreement with bswift underscores our goal of simplifying the
administration of benefits for customers by providing a robust, multi-carrier
solution, and demonstrates our commitment to meeting the needs of our
customers across broad market segments,” said Geoff Walton, Assistant Vice
President, Voluntary Benefits with Sun Life Financial. This agreement
demonstrates Sun Life’s commitment to meeting the needs of our customers
across broad market segments."

“Our partnership with Sun Life Financial provides organizations a flexible,
integrated solution to offer group and voluntary benefits to their employees,”
said Josh Trent, Senior Vice President of Sales with bswift. “We are excited
to reach more consumers with our innovative solution that has led our industry
to a better way to administer benefits.”

About Sun Life Financial
Sun Life Financial is a leading international financial services organization
providing a diverse range of protection and wealth accumulation products and
services to individuals and corporate customers. Chartered in 1865, Sun Life
Financial and its partners today have operations in key markets worldwide,
including Canada, the United States, the United Kingdom, Ireland, Hong Kong,
the Philippines, Japan, Indonesia, India, China, and Bermuda. In the United
States and elsewhere, insurance products are offered by members of the Sun
Life Financial group that are insurance companies. Sun Life Financial Inc.,
the holding company for the Sun Life Financial group of companies, is a public
company. It is not an insurance company and does not offer insurance products
for sale in the United States or elsewhere, and does not guarantee the
obligations of its insurance company subsidiaries. In the United States, Sun
Life Financial provides a range of products and services to employers and
their employees, including group and voluntary life, disability, dental and
stop-loss insurance products. These products are issued by Sun Life Assurance
Company of Canada in all states except New York. In New York, these products
are issued by Sun Life Insurance and Annuity Company of New York. Product
offerings may not be available in all states and may vary depending on state
laws and regulations. Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF.
For more information, visit

About bswift
Based in Chicago, bswift offers software and services that streamline
benefits, HR and payroll administration for employers and public and private
exchanges nationwide. bswift’s state-of-the-art Software-as-a-Service (SaaS)
technology and Business Process Outsourcing (BPO) solutions significantly
reduce administrative costs and time-consuming paperwork, making life easier
for administrators and more than one million consumers who enroll in benefits
with bswift. For more information, please contact bswift at 877-9-BSWIFT or


Sun Life Financial
Tim Stone, 781-366-5376
Emma Frutkin, 312-373-3442
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