Kia Motors America To Display Two Popular Justice League-Inspired Vehicles At Los Angeles International Auto Show

Kia Motors America To Display Two Popular Justice League-Inspired Vehicles At
                     Los Angeles International Auto Show

Kia Teams Up with DC Entertainment, West Coast Customs and RIDES Magazine to
Bring Batman and Aquaman to the First Major Auto Show of the Season

- The previously-debuted Batman and Aquaman vehicles are part of a ten
month-long partnership that harnesses the popularity of the world-renowned
Justice League characters.

- Kia and DC Entertainment band together to support "We Can Be Heroes" - DC
Entertainment's giving campaign aimed at raising awareness and funds to fight
the hunger crisis in the Horn of Africa.

PR Newswire

LOS ANGELES, Nov. 27, 2012

LOS ANGELES, Nov. 27, 2012 /PRNewswire/ -- Kia Motors America (KMA) and DC
Entertainment will show off two of their popular Justice League-inspired
machines this week at the Los Angeles International Auto Show. On display
will be the Batman-inspired Optima, previously unveiled in October at the Time
Warner Center in New York City, and the Aquaman-inspired Rio 5-door,
previously revealed at this year's SEMA show. Built by RIDES magazine and
West Coast Customs, respectively, both vehicles feature custom artwork by
legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who
also provided creative direction for the design of all of the cars involved in
this partnership. The overall goal of the program is to raise awareness for
DC Entertainment's "We Can Be Heroes" giving campaign to help fight the hunger
crisis in the Horn of Africa.

(Photo: http://photos.prnewswire.com/prnh/20121127/LA19012)

Batman-inspired Optima SX Limited
Previously unveiled at New York's Time Warner Center, Kia, DC Entertainment
and RIDES magazine worked together to design and build the Batman-inspired
Optima. The exterior features a matte and piano-black paint scheme, a
dramatically lowered coilover suspension and muscular ground effects kit, huge
Ksport performance brakes for extreme stopping power, custom-designed 20-inch
black wheels with one-of-a-kind Batman-logo center caps and a performance
exhaust system. A custom front grille shaped like a batwing that took over 40
hours to create, yellow LED lighting accents throughout the vehicle and the
iconic bat signal etched into the SXL's HID headlights complete the look of
the Optima.

Moving beneath the cape, the Optima's seating is costumed in custom black
leather and suede with bold yellow accent stitching. Gotham City's streets are
full of villains, and the Batman-inspired Optima is ready for action at a
moment's notice with crime-fighting elements such as utility throwing stars
installed in the center console.

Aquaman-inspired Rio 5-door
Given the Kia Rio's reputation as one of the most eco-friendly vehicles on the
road today – 85-percent of Rio's materials are recyclable at the end of its
lifespan – the subcompact provided a natural automotive alter-ego for
Aquaman, symbolizing his role as protector of the environment, both land and
sea. The Rio 5-door received the West Coast Customs treatment with special
gold, green and orange exterior paint and custom metal fins attached to the
body. Other visual elements also include Oracle LED wheel rings and body
lighting across the exterior and 20-inch color-matched Asanti wheels wrapped
in Continental rubber.

Inside the Rio 5-door's cabin, the seats have been reupholstered with green
leather featuring yellow and gold accents. The headliner has been customized
using green suede, and the Aquaman logo was stitched into the back seats to
complete the theme of the passenger compartment. Pop the trunk on this Rio
and notice the customized enclosure inspired by Aquaman comics featuring a
unique polycast cutout, which creates an underwater scene that is lit with
Oracle LED lighting. Massive 12-inch subwoofers and two coaxial component
speakers enhance the ride experience. Two seven-inch Rosen Entertainment
monitors play the "We Can Be Heroes" video to support this worthy cause.

KMA and DCE Partnership
The partnership between KMA and DC Entertainment was conceived to benefit "We
Can Be Heroes" (www.WeCanBeHeroes.org), a giving campaign dedicated to helping
fight hunger in the Horn of Africa and inspired by the heroism of the iconic
Justice League characters. "We Can Be Heroes" encourages everyday people to
join the fight by getting involved and donating to bring help and hope to the
people most affected by the hunger crisis. 

The Kia-DC Entertainment partnership will include a total of seven vehicles
inspired by the individual characters of the Justice League and will culminate
with a fully-drivable, eighth custom car that encompasses all seven super
heroes. This final vehicle, a Kia Sorento, will be auctioned off to raise
funds for the "We Can Be Heroes" cause. So far, five vehicles have been shown
and three more are to be unveiled over the next several months. 

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green
Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the
creative division charged with strategically integrating its content across
Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert
with many key Warner Bros. divisions to unleash its stories and characters
across all media, including but not limited to film, television, consumer
products, home entertainment and interactive games. Publishing thousands of
comic books, graphic novels and magazines each year, DC Entertainment is the
largest English-language publisher of comics in the world. In January 2012,
DC Entertainment, in collaboration with Warner Bros. and Time Warner
divisions, launched We Can Be Heroes —a giving campaign featuring the iconic
Justice League super heroes—to raise awareness and funds to fight the hunger
crisis in the Horn of Africa.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies[1] in the U.S. Kia is poised to continue its momentum
and will continue to build the brand through design innovation, quality,
value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website –www.kia.com. For media information, including photography,
visit www.kiamedia.com.

[1] Based on 5-year cumulative growth between 12-month retail sales for
periods ending October 2007 and October 2012 of all U.S. automotive brands.

SOURCE Kia Motors America

Website: http://www.kia.com
Contact: Scott McKee, +1-949-468-4813, smckee@kiausa.com; Shamit Choksey, Zeno
Group for Kia Motors America, +1-949-468-4819, shamit.choksey@zenogroup.com
 
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