Delivery of Effective Marketing Solutions Made Easier for Advertisers Through Time Warner Cable Media, AT&T AdWorks Agreement

  Delivery of Effective Marketing Solutions Made Easier for Advertisers
  Through Time Warner Cable Media, AT&T AdWorks Agreement

Business Wire

NEW YORK -- November 27, 2012

Time Warner Cable Media (TWCM), the advertising sales division of Time Warner
Cable, today announced the enhancement of its AT&T AdWorks agreement effective
for the 2013 broadcast year. Time Warner Cable Media will integrate AT&T
U-verse® TV homes into the existing fixed scheduling network grids, or the
“hard wired” I+ (Interconnects Plus) platform.

The expanded agreement will provide marketers with a simpler solution for
buying, managing, and delivering media campaigns to their target customers
across 50 insertable networks in 15 top markets.

“Time Warner Cable Media is working every day to exceed client expectations
with effective marketing solutions,” said Joan Hogan Gillman, Executive Vice
President of Time Warner Cable and President of Time Warner Cable Media. “This
agreement with AT&T AdWorks simplifies the ad buying process for marketers to
access consumers and grow their businesses.”

“AT&T AdWorks is excited about the improved structure with Time Warner Cable
Media. This new agreement will make planning, executing and managing media
campaigns at the local level dramatically easier for advertisers,” said Mike
Welch, president, AT&T AdWorks. “By ‘hard wiring’ the network to run
advertisements across a given DMA with TWCM we will expand our clients’ reach
through one point of contact—making it a seamless process.”

Added Gillman, “We relentlessly pursue new opportunities to help our clients
grow their businesses. Whether it’s launching the first 24/7 Spanish language
Regional Sports Network in LA, TWC Deportes, or through agreements with AT&T
AdWorks such as this, TWCM is committed to driving innovation on behalf of our

Markets benefiting from this new structure include Dallas, Los Angeles,
Cleveland, Austin, San Antonio, Milwaukee, Columbus, Charlotte, Kansas City,
Green Bay, Dayton, Raleigh, Columbia, Toledo, and Louisville, two of which are
in the top five DMAs, where TWCM currently sells ads.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video,
high-speed data and voice services in the United States, connecting more than
15 million customers to entertainment, information and each other. Time Warner
Cable Business Class offers data, video and voice services to businesses of
all sizes, cell tower backhaul services to wireless carriers and, through its
NaviSite subsidiary, managed and outsourced information technology solutions
and cloud services. Time Warner Cable Media, the advertising arm of Time
Warner Cable, offers national, regional and local companies innovative
advertising solutions. More information about the services of Time Warner
Cable is available at,,, and


Time Warner Cable Inc.
Jeannette Castaneda, 212-364-8534
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