Samsonite Announces Corporate Alliance Agreement with Walt Disney Parks and
American Tourister receives designation “Official Luggage of the Walt Disney
World and Disneyland Resorts”
MANSFIELD, Mass. -- November 27, 2012
Samsonite, the world’s leading luggage brand, has entered into a multi-year
agreement with Walt Disney Parks and Resorts, making American Tourister in the
United States the “Official Luggage of the Walt Disney World and Disneyland
Resorts.” This new relationship aligns two companies synonymous with
vacationing to provide fun-filled and magical experiences for guests from
around the globe.
The agreement is designed to provide American Tourister with a travel
destination partner that reflects its fun, family-leisure travel brand
positioning. It allows American Tourister to be the luggage brand associated
with all of the anticipation and excitement that goes into packing for a trip
to the Walt Disney World and Disneyland Resorts.
As part of the agreement, American Tourister will receive branding locations
inside Disney’s Hollywood Studios; branding on luggage tags and direct mail
offers to guests; as well as signage and commercial spots at the Old Spice
Classic basketball tournament held at the ESPN Wide World of Sports Complex.
“We are very excited to enter into an alliance with Walt Disney Parks and
Resorts,” said Lynne Berard, Vice President, Sales and Marketing, Samsonite.
“Our goal is that Disney vacation goers will pack all of their Disney memories
in American Tourister luggage for many years to come.”
“This alliance brings together two companies that share a commitment to
providing high quality, memorable vacation experiences for travelers from
around the globe,” said George Aguel, senior vice president, Corporate
Alliances and Operating Participants, The Walt Disney Company.
In addition to promoting the new partnership at point of sale, online and in
social media, American Tourister just launched a marketing campaign built
around a new tagline, “Pack More Fun,” which will include the official Disney
Samsonite is the worldwide leader in superior travel bags, luggage and
accessories combining notable style with the latest design technology and the
utmost attention to quality and durability. For more than 100 years, Samsonite
has leveraged its rich design heritage to create unparalleled products that
fulfill the on-the-go lifestyle needs of the business professional. Samsonite
markets products under the Samsonite, American Tourister, Samsonite Black
Label, and Hartmann brands.
ABOUT WALT DISNEY PARKS AND RESORTS
More than 50 years ago, Walt Disney created a new kind of entertainment
families could experience together, immersed in detailed atmospheres and
vibrant storytelling. His vision now includes a collection of five of the
world’s leading family vacation destinations – Disneyland Resort, Anaheim,
Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort,
Urayasu, Chiba, Japan; Disneyland Paris, Marne-la-Vallée, France; and Hong
Kong Disneyland Resort, located on Lantau Island. A sixth resort, Shanghai
Disney Resort, is currently under construction in Pudong New District,
Shanghai. In addition, Walt Disney Parks and Resorts includes the world-class
Disney Cruise Line; Disney Vacation Club; Adventures by Disney, a guided group
vacation experience to some of the world’s most popular destinations; and Walt
Disney Imagineering, which creates and designs all Disney parks, resorts,
cruise ships, entertainment and attractions.
Stephanie Goldman, 508-851-1480
Director Marketing Communications
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