STMicroelectronics and PNI Sensors Are Selected for Nintendo's Wii U ST's and PNI's Sensor Technologies Enable Intuitive Motion Sensing for Gaming Applications GENEVA and SANTA ROSA, CA -- (Marketwire) -- 11/27/12 -- STMicroelectronics (NYSE: STM), the world's leading MEMS manufacturer, and PNI Sensor Corporation, the U.S.- based geomagnetic-sensor manufacturer, today announced that Nintendo Co., Ltd. has adopted an advanced sensor solution for Nintendo's newly launched Wii U(TM) that includes sensors from ST and PNI. PNI's 3-axis geomagnetic sensor, based on proprietary magneto-inductive technology and driven by ST's ASIC, together with an ST 3-axis accelerometer, enables intuitive motion sensing in gaming applications. The Wii U supports the need of users to enjoy intuitive motion control that is stable under various environments. The geomagnetic sensor delivers new playability in combination with other sensors. Further, the accelerometer accommodates a wide variety of players' motions in gaming. "The collaboration of advanced sensing technology and extensive know-how in gaming motion-control from ST, who is leading the MEMS market, and impressive geomagnetic-sensing technology from PNI, has strongly supported Nintendo's challenge to deliver an entirely new kind of gaming and entertainment experience for consumers around the world," said Genyo Takeda, Senior Managing Director, Nintendo Co., Ltd. "Since its launch, the Wii(TM) has revolutionized the gaming world and ST has kept its close relationship with Nintendo by reliably delivering advanced MEMS technology while expanding its expertise in sensors for gaming, its manufacturing capability and its advanced MEMS technologies," said Benedetto Vigna, Executive Vice President and General Manager of the Analog, MEMS & Sensors Group of STMicroelectronics. "We're pleased that PNI and ST can play an important role in the development of Nintendo's latest game console, the Wii U, and will continue to explore avenues that allow ST to demonstrate the value of MEMS." "We are pleased to have Nintendo, a true pioneer in interactive entertainment, select our geomagnetic sensor for use in the Wii U. And working closely with ST has made this possible," said Becky Oh, PNI Sensor President and CEO. "Our goals are to offer our sensors to customers who need to sense motion despite some magnetic interference, to complement their algorithms, and to react in real time." Additional Technical Details Designed and manufactured in Northern California, the PNI RM3000 geomagnetic sensor enables motion sensing while also accounting for reasonable magnetic anomalies. It detects magnetic fields in the environment with improved accuracy, even where magnetic interference from audio speakers, metal objects, building girders or a cell phone can send other magnetic sensors off target. ST's ASIC amplifies signals, from a tiny variation of magnetic field detected by magnetic sensor coils, and with low noise, converts them to digital data, and interfaces with an application processor through an SPI bus. In addition to the geomagnetic sensor, the Wii U includes ST's 3-axis accelerometer. With its low current consumption (2uA) and small 3x3x1mm package, this accelerometer is ideally suited for use in consumer and mobile devices with power and/or space restrictions. Its output accurate over a selectable acceleration range can be used to detect accelerating or slowing a racecar or swinging a sword (+/-2g/+/-4g/+/-8g/+/-16g) and its performance remains stable over periods of time or during temperature changes. *Wii U and Wii are trademarks of Nintendo. All other trademarks and trade names are the property of their respective holders. About PNI Sensor PNI Sensor Corporation is the leader in the exacting science of producing heading and orientation technology and modules for the consumer, military, scientific and oceanography communities. Building on decades of patented sensor development, PNI offers magneto-inductive sensor systems and 9-axis sensor fusion technology. Its products are used in consumer electronics, robotics, surveying, navigation and automotive applications across the globe. To learn more, please visit www.pnicorp.com. About STMicroelectronics ST is a global leader in the semiconductor market serving customers across the spectrum of sense and power technologies and multimedia convergence applications. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people's life. By getting more from technology to get more from life, ST stands for life.augmented. In 2011, the Company's net revenues were $9.73 billion. Further information on ST can be found at www.st.com. ST and PNI in Nintendo Wii U: http://hugin.info/152740/R/1660704/537855.pdf ST and PNI in Nintendo Wii U_IMAGE: http://hugin.info/152740/R/1660704/537857.jpg Press Contacts: PNI Sensor Corporation Tom Byron Marketing Director office +1 707 566 2944 mobile +1 415 300 7554 firstname.lastname@example.org STMicroelectronics Michael Markowitz Director Technical Media Relations +1 781 591 0354 email@example.com
STMicroelectronics and PNI Sensors Are Selected for Nintendo's
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