STMicroelectronics and PNI Sensors Are Selected for Nintendo's

STMicroelectronics and PNI Sensors Are Selected for Nintendo's Wii U 
ST's and PNI's Sensor Technologies Enable Intuitive Motion Sensing
for Gaming Applications 
GENEVA and SANTA ROSA, CA -- (Marketwire) -- 11/27/12 -- 
STMicroelectronics (NYSE: STM), the world's leading MEMS
manufacturer, and PNI Sensor Corporation, the U.S.- based
geomagnetic-sensor manufacturer, today announced that Nintendo Co.,
Ltd. has adopted an advanced sensor solution for Nintendo's newly
launched Wii U(TM) that includes sensors from ST and PNI. PNI's
3-axis geomagnetic sensor, based on proprietary magneto-inductive
technology and driven by ST's ASIC, together with an ST 3-axis
accelerometer, enables intuitive motion sensing in gaming
applications. 
The Wii U supports the need of users to enjoy intuitive motion
control that is stable under various environments. The geomagnetic
sensor delivers new playability in combination with other sensors.
Further, the accelerometer accommodates a wide variety of players'
motions in gaming. 
"The collaboration of advanced sensing technology and extensive
know-how in gaming motion-control from ST, who is leading the MEMS
market, and impressive geomagnetic-sensing technology from PNI, has
strongly supported Nintendo's challenge to deliver an entirely new
kind of gaming and entertainment experience for consumers around the
world," said Genyo Takeda, Senior Managing Director, Nintendo Co.,
Ltd. 
"Since its launch, the Wii(TM) has revolutionized the gaming world
and ST has kept its close relationship with Nintendo by reliably
delivering advanced MEMS technology while expanding its expertise in
sensors for gaming, its manufacturing capability and its advanced
MEMS technologies," said Benedetto Vigna, Executive Vice President
and General Manager of the Analog, MEMS & Sensors Group of
STMicroelectronics. "We're pleased that PNI and ST can play an
important role in the development of Nintendo's latest game console,
the Wii U, and will continue to explore avenues that allow ST to
demonstrate the value of MEMS." 
"We are pleased to have Nintendo, a true pioneer in interactive
entertainment, select our geomagnetic sensor for use in the Wii U.
And working closely with ST has made this possible," said Becky Oh,
PNI Sensor President and CEO. "Our goals are to
 offer our sensors to
customers who need to sense motion despite some magnetic
interference, to complement their algorithms, and to react in real
time." 
Additional Technical Details
 Designed and manufactured in Northern
California, the PNI RM3000 geomagnetic sensor enables motion sensing
while also accounting for reasonable magnetic anomalies. It detects
magnetic fields in the environment with improved accuracy, even where
magnetic interference from audio speakers, metal objects, building
girders or a cell phone can send other magnetic sensors off target.
ST's ASIC amplifies signals, from a tiny variation of magnetic field
detected by magnetic sensor coils, and with low noise, converts them
to digital data, and interfaces with an application processor through
an SPI bus. 
In addition to the geomagnetic sensor, the Wii U includes ST's 3-axis
accelerometer. With its low current consumption (2uA) and small
3x3x1mm package, this accelerometer is ideally suited for use in
consumer and mobile devices with power and/or space restrictions. Its
output accurate over a selectable acceleration range can be used to
detect accelerating or slowing a racecar or swinging a sword
(+/-2g/+/-4g/+/-8g/+/-16g) and its performance remains stable over
periods of time or during temperature changes. 
*Wii U and Wii are trademarks of Nintendo. All other trademarks and
trade names are the property of their respective holders. 
About PNI Sensor
 PNI Sensor Corporation is the leader in the
exacting science of producing heading and orientation technology and
modules for the consumer, military, scientific and oceanography
communities. Building on decades of patented sensor development, PNI
offers magneto-inductive sensor systems and 9-axis sensor fusion
technology. Its products are used in consumer electronics, robotics,
surveying, navigation and automotive applications across the globe.
To learn more, please visit www.pnicorp.com. 
About STMicroelectronics
 ST is a global leader in the semiconductor
market serving customers across the spectrum of sense and power
technologies and multimedia convergence applications. From energy
management and savings to trust and data security, from healthcare
and wellness to smart consumer devices, in the home, car and office,
at work and at play, ST is found everywhere microelectronics make a
positive and innovative contribution to people's life. By getting
more from technology to get more from life, ST stands for
life.augmented. In 2011, the Company's net revenues were $9.73
billion. Further information on ST can be found at www.st.com. 
ST and PNI in Nintendo Wii U:
http://hugin.info/152740/R/1660704/537855.pdf 
 ST and PNI in
Nintendo Wii U_IMAGE: http://hugin.info/152740/R/1660704/537857.jpg 
Press Contacts:
PNI Sensor Corporation
Tom Byron
Marketing Director
office +1 707 566 2944
mobile +1 415 300 7554
tbyron@pnicorp.com 
STMicroelectronics
Michael Markowitz
Director Technical Media Relations
+1 781 591 0354
michael.markowitz@st.com 
 
 
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