Philips transforms care to address the economic challenges faced by radiology departments and radiologists worldwide

Philips transforms care to address the economic challenges faced by radiology
                    departments and radiologists worldwide

PR Newswire

CHICAGO, Nov. 27, 2012

CHICAGO, Nov. 27, 2012 /PRNewswire/ --At the 98^th annual meeting of the
Radiological Society of North America (RSNA), November 25-29, Royal Philips
Electronics (NYSE: PHG, AEX: PHIA) continues the Imaging 2.0 journey by
showcasing several new features for existing image modalities that deliver
clinical benefits to customers while simultaneously answering the economic
challenges clinicians face worldwide.

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Globally, clinicians are faced with many challenges, such as the rise of
chronic disease and an aging population, that could interfere with their
capability to deliver the best possible care to their patients. Technology
innovation is part of the answer, as well new business models that address the
clinical, operational and financial needs of hospitals and customers.

At RSNA, Philips is now offering dStream broadband technology[*] that will
enable current Philips MR users to switch to digital broadband MRI for the
majority of analogue Philips MR systems. The technology builds on the existing
MR magnet and is a cost-effective way to provide digital broadband MRI.
Compared with system replacement, dStream upgrade technology saves on magnet
and reconstruction costs and means fewer disturbances for the facility during
installation. Users can expect significant savings in cost when upgrading an
existing MRI compared to purchasing a new digital system.

"We know that customers around the globe are facing economic struggles and
purchasing decisions may be uncertain," said Gene Saragnese, chief executive
officer of Imaging Systems at Philips. "Philips understands these challenges
and is committed to continually improving access to the best care possible and
helping clinicians to improve patient outcomes. We do this by providing
upgrades and enhancements that meet these challenges, which allows our
customers to improve on the existing imaging system investments they have
already made." 

SmartPath to dStream features signal digitization directly at the patient,
delivering high signal to noise ratio (SNR) that benefits image quality and
speed. The lightweight dStream digital coils are comfortable for patients and
the easy coil handling significantly benefits workflow. SmartSelect
automatically determines the coil elements to use, shortening scan setup time.

"SmartPath to dStream is a phenomenal opportunity for us: not only to keep us
contemporary, but to maintain our lead over our competition", said Dr. Chip
Truwit, chief of radiology, Hennepin County Medical Center, Minneapolis,
Minn., U.S.

With the addition of dStream technology to an MRI system, routine exams for
brain, spine, knee, ankle and liver can now be performed in less than eight
minutes. The technology digitizes the MR signal at its purest spot in the RF
coil, increasing the signal-to-noise ratio (SNR) and allowing for enhanced
image quality. Fewer coils lead to reduced coil positioning and patient set-up
time, delivering on a commitment to enhance clinician workflow and the patient

Additionally, Philips is now offering the addition of transducers for the
surgical suite[**] on Philips' CX50 compact ultrasound system. The most
challenging cases for clinicians often occur in the ICU or the surgical suite,
where space is at a premium. The addition of this strategic upgrade would
bring premium, mobile ultrasound imaging to surgical procedures.

Visit Philips at RSNA 2012 in the North Building Hall B of the McCormick Place
convention center at booth 7719 from November 25-29. For more information,
additional materials and images, go to and click on the
"News Center" tab. 

About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people's lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6
billion and employs approximately 121,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care
and home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming, home and portable
entertainment and oral healthcare. News from Philips is located at

[*] Philips introduced the dStream technology with its Ingenia 1.5T and 3.0T
MR (magnetic resonance) system.

[**] Not currently available in the U.S.: 510(k) pending

SOURCE Royal Philips Electronics

Contact: Rachel Bloom-Baglin, +1-978-659-3748,
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