Tapjoy® Announces Steve Wadsworth, former Disney Interactive Media Group President, as new President & CEO

   Tapjoy® Announces Steve Wadsworth, former Disney Interactive Media Group
                      President, as new President & CEO

PR Newswire

SAN FRANCISCO, Nov. 27, 2012

SAN FRANCISCO, Nov. 27, 2012 /PRNewswire/ --The Board of Directors of Tapjoy,
Inc. (www.tapjoy.com), a leading mobile and advertising platform, today
announced that Steve Wadsworth, the former president of Disney Interactive
Media Group and a current Tapjoy Director, has been named President and CEO of
the company.The Board also announced the resignation of Mihir Shah as
President and CEO.The change is effective immediately.

(Logo: http://photos.prnewswire.com/prnh/20120731/LA49747LOGO)

Wadsworth has been an influential senior executive and leader in the Internet
and interactive digital media industry since 1995. Wadsworth spent 17 years
at The Walt Disney Company where he was a pioneer for the company's digital
media and technology business including more than 11 years as Disney's chief
Internet and digital media executive.

In his most recent role, Wadsworth served as president of Disney Interactive
Media Group (DIMG), the interactive entertainment segment of The Walt Disney
Company.During his tenure,  Wadsworth led DIMG's global creation and delivery
of entertainment and lifestyle content across digital and interactive media
platforms, including mobile devices, Internet, video game consoles, and social
media platforms.

"Tapjoy sits in the epicenter of an incredibly exciting growth industry and is
very well positioned to take advantage of future growth," said Mark Leschly,
Chairman, Tapjoy Board of Directors. "Tapjoy has scaled dramatically over the
past two years, and we are very excited and fortunate to have someone with
Steve's management credentials and deep technology and entertainment industry
expertise to lead Tapjoy through our next phase of growth. Steve has had a
unique opportunity to work closely with our senior management team since
joining the Board.He will ensure that this is a seamless transition for all
of Tapjoy's customers and employees as we continue to drive the growth and
product innovation we are known for.

"The Board would also like to acknowledge Mihir's contributions to the firm
during his tenure as CEO and thank him for helping the company transition from
its start-up phase to a market leading growth company," continued Mr. Leschly.

"I'm extremely excited to be joining Tapjoy and the incredible team of
talented, committed people who have built this dynamic company, and I'm
thrilled to have the opportunity to lead Tapjoy through our next stage of
growth," said Mr. Wadsworth."Tapjoy is a unique and compelling company whose
innovation has created a robust model for mobile app discovery and
monetization, serving the needs of publishers and advertisers.I'm honored to
be part of the team, and I look forward to the opportunity."

Before joining The Walt Disney Company in 1993, Wadsworth was a principal for
the Windsor Park Group in Los Angeles, an investment, acquisition and
consulting firm focused on the retail and consumer products industries.

About Tapjoy
Tapjoy is a mobile advertising and monetization platform whose Mobile Value
Exchange model allows users to select personalized advertisements with which
to engage for virtual rewards or premium content. Tapjoy helps unlock mobile
joy by empowering users on more than 1 billion devices to watch videos,
subscribe to services, install applications and participate in other types of
advertisements in exchange for virtual rewards they can use in their favorite
apps. Tapjoy's turnkey in-app advertising platform helps developers to
cost-effectively acquire high-value new users and monetize their applications,
while its powerful advertising marketplace lets brand advertisers reach a
global mobile audience spanning more than 73,000 applications. Tapjoy is
backed by top-tier investors, including J.P. Morgan Asset Management, Rho
Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw
Ventures. Headquartered in San Francisco, the company also has offices in New
York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, Dusseldorf,
London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit
www.tapjoy.com.

© 2012 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are
trademarks or registered trademarks of Tapjoy, Inc. All third party logos and
trademarks mentioned are the property of their respective owners.

SOURCE Tapjoy, Inc.

Website: http://www.tapjoy.com
Contact: Patrick Seybold, Tapjoy, Inc., +1-650-766-6776,
patrick.seybold@tapjoy.com
 
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