Inward Strategic Consulting Announces 2012 Boston Employee Brand Engagement
Summit at Seaport Hotel Boston on December 10
Multi-City Series to Explore Comprehensive Issues and Solutions in Internal
Branding for Marketing, HR, Talent Management, and Organizational Development
BOSTON, Nov. 27, 2012
BOSTON, Nov. 27, 2012 /PRNewswire/ -- Inward Strategic Consulting,
www.inwardconsulting.com, a leading brand engagement consulting firm,
announces its second Employee Engagement Summit, to be held at the Seaport
Hotel Boston in Boston, MA on December 10, from 8:00 a.m. - 12:30 p.m. The
summit will focus on exploring the emerging field of internal branding and
"The foundation of a successful company lies in its employees and their
alignment to the organization's culture, strategy, and brand promise," said
Yash Chitre, Vice President at Inward Strategic Consulting. "Alignment between
the HR and marketing professionals is the solution to make this happen within
the company. Attendees will learn first-hand how some of the biggest brands
have done it successfully looking inside their organizations."
At the event, Inward will discuss why employee engagement and internal
alignment is vital to the success of a company, and illustrate through
speakers and examples how this alignment leads to higher growth, better
margins, lower turnover, higher productivity, and greater customer loyalty and
retention. Inward will also outline its proprietary, copyrighted approach to
creating alignment between a company's external and internal branding
activities, a cultural shift within an organization where the employees become
more customer and more business focused. Speakers include:
oAllan Steinmetz, CEO and Founder of Inward Strategic Consulting, will
build the business case for employee engagement and engaging your
employees around your brand promise.
oRick DeMarco, West Coast Managing Director at Inward Strategic Consulting
and former Director of Internal Brand Alignment at HP will discuss
internal brand alignment at HP.
oEric Sinoway, President and Co-Founder of Axcess Worldwide and author of
Howard's Gift will speak about the Calculus of Culture. Howard's Gift is
a current best seller on Amazon and was recently featured on CNN.
oArun Sinha, Senior Faculty Fellow at Yale School of Management & Former
CMO Zurich Financial will discuss his work at Zurich Financial.
Chitre, who will serve as the summit moderator, adds, "To be a leader in
today's marketplace, one cannot depend on improving brand awareness and
preference alone, but on how aligned an organization is with its company's
values, vision, and brand and promise among customers and employees."
"We are thrilled to announce that Harvard Professor, Howard Stevenson, a
mentor of author and speaker, Eric Sinoway, and the inspiration for Howard's
Gift, will speak at the summit," stated Steinmetz. "Stevenson has been and
continues to be a towering figure at Harvard Business School: the man who
literally defined entrepreneurship and taught thousands of the world's most
Space is limited, so early registration is recommended. The registration fee
is $79 for members and $99 for non-members, and includes a continental
breakfast. To register for the event, please click here. For questions about
the agenda, please contact Toni Gemper at firstname.lastname@example.org.
Additional conferences in this series will take place in Chicago, New York,
About Inward Strategic Consulting
Inward Strategic Consulting, a leading brand engagement consulting firm for
more than 15 years, specializes in vision, mission and values, team alignment,
internal branding, change communications, external branding and communications
planning. Inward offers full-service marketing intelligence and research that
bridges the gap between strategic consulting firms and traditional
advertising/communications companies. Inward believes that a company's brand
and its products should be a reflection of the behavior of the people who work
there and the customer experiences they provide. Inward helps companies such
as Walmart, HP, Fidelity Investments, Pitney Bowes, Oxfam, Zurich Financial
Insurance, and Ericsson, align their employee's behavior and attitudes with
brand promises and values so that they provide positive customer experiences.
For more information, please visit www.inwardconsulting.com.
SOURCE Inward Strategic Consulting
Contact: Katherine Swift, KCSA Strategic Communications for Inward Strategic
Consulting, +1-617-958-0305, email@example.com
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