Reed's, Inc. Announces New Distribution for Reed's Culture Club

Reed's, Inc. Announces New Distribution for Reed's Culture Club
Kombucha Line Throughout Mid Atlantic Market 
LOS ANGELES, CA -- (Marketwire) -- 11/27/12 --  Reed's, Inc. (NASDAQ:
REED), maker of the top-selling sodas in natural food stores
nationwide, announced today that Hana Food Distributors Inc. will be
distributing their new Reed's Culture Club Kombucha throughout the
greater Washington, D.C. market. Headquartered in Forestville,
Maryland, Hana Food Distributors is a full service gourmet and
specialty foods distributor. Their customer base includes
supermarkets, grocery stores, delicatessens, convenience stores, gas
stations and newsstands located throughout Maryland, Virginia and
North Carolina markets. Distributing brands like Bolthouse Brands, GT
Synergy, Naked Juice, Horizon Organic Dairy, Organic Valley Dairy
Products and San Pellegrino Water, Hana's primary focus is to deliver
gourmet quality, healthier, all natural foods throughout their
Neal Cohane, Senior Vice President of Sales & Marketing for Reed's,
Inc., commented, "Hana Distributors opens Reed's Culture Club
Kombucha to Mid Atlantic consumers looking for the best tasting
Kombucha in the market today. Securing this distribution with Hana
will provide Reed's new exposure and a foothold in open coolers, as
well as refrigerated dairy and produce sections throughout
supermarket and specialty stores in this key marketplace." 
About Hana Food Distributors, Inc. 
Hana Food Distributors is one of the largest organic, gourmet and
specialty food distributors in the Washington, D.C., Virginia,
Maryland and North Carolina area. With focus on the eastern seaboard
region, they bring value to customers by building strong business
relationships and delivering quality that people have come to expect
from their products. Hana carries over 3,000 products in the gourmet
grocery and food category. After outgrowing their initial warehouse
in Virginia in 2007, Hana relocated the company headquarters to
Maryland. They hope to continue sharing their history of providing
quality products and services. Learn more about how Hana Food
Distributors can help your business by visiting: 
About Reed's, Inc. 
Reed's, Inc. makes the top-selling natural sodas in the natural foods
industry sold in over 13,000 natural food markets and supermarkets
nationwide. Its six award-winning non-alcoholic Ginger Brews are
unique in the beverage industry, being brewed, not manufactured and
using fresh ginger, spices and fruits in a brewing process that
predates commercial soft drinks. The Company owns the top-selling
root beer line in natural foods, the Virgil's Root Beer product line,
and the top-selling cola line in natural foods, the China Cola
product line. In 2012, the Company launched Reed's Culture Club
Kombucha line of organic live beverages. Other product lines include:
Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's
started producing private label natural beverages for select national
chains. Reed's products are sold through specialty gourmet and
natural food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. 
For more information about Reed's, please visit the Company's website
at: or call 800-99-REEDS. 
Follow Reed's on Twitter at 
Reed's Facebook Fan Page at 
 Some portions of this press release,
particularly those describing Reed's goals and strategies, contain
"forward-looking statements." These forward-looking statements can
generally be identified as such because the context of the statement
will include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements that
describe future plans, objectives or goals are also forward-looking
statements. While Reed's is working to achieve those goals and
strategies, actual results could differ materially from those
projected in the forward-looking statements as a result of a number
of risks and uncertainties. These risks and uncertainties include
difficulty in marketing its products and services, maintaining and
protecting brand recognition, the need for significant capital,
dependence on third party distributors, dependence on third party
brewers, increasing costs of fuel and freight, protection of
intellectual property, competition and other factors, any of which
could have an adverse effect on the business plans of Reed's, its
reputation in the industry or its expected financial return from
operations and results of operations. In light of significant risks
and uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as a
representation by Reed's that they will achieve such forward-looking
statements. For further details and a discussion of these and other
risks and uncertainties, please see our most recent reports on Form
10-K and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events, or
Investor Relations 
Reed's, Inc.
(310) 217-9400 ext. 18
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