Target Holiday Road Trip Brings Three Weeks of Surprises to More Than Twenty
MISSISSAUGA, ON, Nov. 27, 2012 /CNW/ - Target is heading out on a holiday road
trip, with the goal of bringing joy and family fun to Canadians coast to
coast. Starting east and moving west, the caravan of good cheer begins in Nova
Scotia on November 30 and concludes in British Columbia in mid-December. This
holiday season Canadians should be on the lookout for signs of the bullseye to
see if Target is coming to town to celebrate with artistic performances and
other surprises. Guests can follow the tour progress, schedule and even check
out a digital scrapbook at Facebook.com/TargetCanada and Twitter.com/Target_CA.
"We are excited to be celebrating the holidays with Canadians from coast to
coast" said Livia Zufferli, director, Marketing, Target Canada. "We've planned
surprises in more than 20 communities across the country in the hopes of
creating unforgettable memories and giving Canadians a taste of what they can
expect when Target opens in 2013."
The Target Holiday Road Trip launches in Halifax, Nova Scotia on November 30
with an event that brings classic holiday tales to life. From 3:00 p.m. to
9:00 p.m. at Dalhousie University Club, families will be able to kick off
their holiday season with favourite holiday stories read by Canadian icon
Gordon Pinsent, comedian and actor Shaun Majumder and children's local
favourite, Razzmatazz for Kids. Between readings, guests can snack on holiday
treats, participate in the craft and play zone, and get their photos taken
with Bullseye the dog to create their own memorable photo flip-book.
Target plans to open 124 stores across Canada starting in March/April 2013.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,782 stores
across the United States and at Target.com. The company plans to open its
first stores in Canada in 2013. Since 1946, Target has given 5 percent of its
profit through community grants and programs; today, that giving equals more
than $4 million a week. For more information about Target's commitment to
corporate responsibility, visit Target.com/hereforgood.
Lisa Gibson, Target Public Relations, (289) 261-1221 Sébastien Bouchard,
Target Public Relations, (289) 261-0138 Target Media Hotline, (612) 696-3400
SOURCE: Target Canada
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-0- Nov/27/2012 13:30 GMT
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